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Social Networking: ,[object Object],The Role of New Media in ,[object Object],Member Education +,[object Object],Mobilization + Patient Prevention,[object Object],Southeast Medical Society Meeting,[object Object],Atlanta, GA |  December 3,2009,[object Object],Leslie Bradshaw,[object Object],Director of Engagement  |  New Media Strategies,[object Object]
Full Disclosure:,[object Object],I’m not a doctor.,[object Object],And I don’t play one on TV.,[object Object],But I am a social scientist.,[object Object],And I am passionate about social media.,[object Object]
Theory,[object Object]
?,[object Object],transparency,[object Object],anonymity,[object Object],authenticity,[object Object],intimacy,[object Object],Facebook overtakes MySpace in unique monthly visitors,[object Object],Twitter is #3 most-visited social network,[object Object],2010,[object Object],1996,[object Object],1999,[object Object],2001,[object Object],2004,[object Object],2005,[object Object],2006,[object Object],2008,[object Object],2009,[object Object],184 million blogs counted worldwide,[object Object],Blogging rises in popularity,[object Object],Wikipedia is most popular reference site online,[object Object],First online bookmark launched: iList,[object Object],YouTube expands rapidly, acquired by Google,[object Object],The first hosted blog tools launched,[object Object],Social Bookmarking takes off,[object Object]
Anonymity,[object Object],Think chat rooms, hater comments and CEO of Whole Foods,[object Object]
Transparency,[object Object],This has become du jour, but is it always realistic? Should it be?,[object Object]
Authenticity,[object Object],Triangulation through:,[object Object],[object Object]
  multi-email (e.g., work / university)
  self-identification
  friend  / collegial / familial networks,[object Object]
Q: The Future? A: Translucency,[object Object],2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”,[object Object]
3 Things People Often Forget in Social Media,[object Object]
1,[object Object],Incentives – what’s in it for me?,[object Object]
2,[object Object],Engagement – are you talking at me, or with me?,[object Object]
3,[object Object],Nurture – social media is a pet, not furniture.,[object Object]
3 Things Social Media Can’t Do,[object Object]
1,[object Object],Succeed without buy-in from the entire organization,[object Object],Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing,[object Object]
2,[object Object],Produce meaningful, measurable results quickly,[object Object],Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing,[object Object]
3,[object Object],Be done by "kids" who "understand social innately",[object Object],Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing,[object Object]
Building Your Strategy,[object Object]
How Search Engines Rank Content,[object Object],Organization’s ,[object Object],Website,[object Object]
Search,[object Object],Content,[object Object],Social,[object Object],Search,[object Object],Community,[object Object],Social Media,[object Object]
How to Build an Integrated Strategy,[object Object],Blogger Engagement,[object Object],= STORIES,[object Object],Traditional Media PR,[object Object],= STORIES,[object Object],“snackable” content,[object Object],trusted sources,[object Object],vrooooom, goes fast,[object Object]
Contact,[object Object]

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The Role of New Media in Member Education + Mobilization and Patient Prevention