Social Media 2.0 for Small Business, March 2010

1. SOCIAL MEDIA 2.0 Presented by Leslie Coty 540-345-1511 leslie@wfir960.com

3. IT’S ALL ABOUT RELATIONSHIPS

4. ? 400,000,000 active users ? 60,000,000 users ? Over 1,500,000,000 tweets a month.

5. GOALS? Branding? Website traffic? TARGET MARKET? Who is your Sally? Who is your Stan? WHERE are Sally and Stan? STRATEGY? Get ideas, but make it YOUR strategy Be flexible, open to new ideas

7. SOCIAL MEDIA NEVER EQUALS MARKETING. PERIOD. It is just a good and cheap tool to facilitate your marketing department to increase its target market reach. Every company needs to have a budget for marketing campaigns and other advertising needs.

8. SOCIAL MEDIA + SEO + GUERRILLA MARKETING + TRADITIONAL ADVERTISING = MARKETING GOLD

10. Upcoming events

11. Tips and Tricks

12. Ask and answer questions

15. Bubblecake Bake ShopJust a quick reminder, Bubblecake on Kirk is open today from 11-5.And just to make it a little better, have a free cup of coffee with any purchase (Kirk Avenue only). Sondra McCray first visit yesterday, definitely won't be my last! heaven in the form of a cupcake! 4 hours ago · Comment · · Report 6,182 Facebook Fans

17. Very inexpensive

18. Very targeted

20. Interact with customers and prospects

21. Track what people are saying about you

22. Makes networking easy and powerful

24. Be part of the community

25. Share relevant articles, videos, news items

26. Upcoming workshops, seminars, webinars

27. Link your website SOMETIMES

28. The more you say “Me” the more people go away

32. Success = Content + Links + Hard Work + Discipline. (Unless you’re Ashton Kutcher 4.6 MILLION followers on Twitter)

34. Short bio with keywords

35. Establish yourself as a Thought Leader, Expert

36. Join or start groups and be active in them

37. Complete your profile to 100%

39. Geo-targeting Location-based marketing

40. CONTENT IS KING But means ZERO if no one reads it or acts on it.

41. On ALL your ads and website, include link Follow us on Twitter See us on Facebook Connect on LinkedIn

42. SOCIAL MEDIA S=Social O=Original C=Connections I=Interactive A=Action L=Lucrative

43. SOCIAL MEDIA = WORD OF MOUTH ON STEROIDS