Second and more advanced presentation for Central Iowa Tourism Region's Jan. 2014 meeting covering building your social media community, social media goals, using one piece of content across many platforms Facebook, Twitter, Hootsuite, Tweetdeck.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Finding time for social media - Central Iowa Tourism region presentation
1. Finding Time for Social Media ~
How Planning Your Time Wisely Can Bring…
Leslie McLellan
@lesliemclellan
2. It’s not enough to just “be there.”
You have to build your community.
3. Your Goals for Your Social Media Presence
Define what your social media success looks like.
How are you going to be successful?
How are you going to measure your results?
4. Crafting the “perfect” Facebook post
This is almost perfect but not
quite…
1. Use an image
2. Be short and sweet
3. Link back to your site or to
wherever the photo came
from
4. Engage by asking something –
note stats
What’s the problem here?
- Linking back to the homepage, you
should link deeper in your website.
5. Crafting the “perfect” Twitter post
1. 120 – 130 characters, leave
room so people can retweet
it.
2. Tag/call out the entity you
are posting about.
3. Link to a page that provides
more information.
4. Use hashtags to extend your
reach.
6. Sheila’s Milkshake Effect
Create content once, then use it across the social web.
1. Use your basic point-and-shoot digital camera
or phone to take a photo of a chocolate milkshake
from a local hangout.
2. Put the milkshake photo into blog post that
calls attention to fun, quick, family-friendly
downtown places to eat. Link to each of those
businesses in your post.
4. Tweet the link to your blog post 2-3 times
on Twitter, over a few days, at different
times so you’re not overwhelming people by
pushing your own stuff.
3. Link to your blog post in an update on your
business Facebook Page. The photo in the post
will show up in the link. Tag the business
Facebook Page where you took the milkshake
photo.
5. Pop the chocolate milkshake photo into
your email newsletter along with the link to
the blog post. Go ahead; ask them in the
newsletter to subscribe to the blog and to
share the milkshake blog post with their own
networks on Facebook, Twitter, etc.
8. Still Your Turn!!
Write 5 Facebook and
Twitter posts using the
topics you previously
wrote down and
incorporating points
from the “perfect”
posts.
9. A special mention about Special Events
Signage
Are you making it easy for your
visitors to promote you? How
are you letting them know what
the hashtags for Twitter and
Instagram are for the event? Are
you providing an easy way for
them to like you on Facebook –
maybe a QR code?
Crowdsourcing
Are you using your announcer to publicize ways to help your attendees promote your
event? Encourage them to check in on Foursquare, post photos and videos. Your
attendees can be a solid part of your marketing department!
10. Saving Time with Your Social Media
Make a generic social media posting schedule
Example:
Mon
Tues
Wed
Thurs
Fri
Destination info
COE
Recreation
Wkend events/Weather
Attractions
“Not so Secret” Weapons
14. So Let’s Wrap This Up
What we covered in this session:
1. How to begin to build your community.
2. You wrote down your social media goals.
3. How to craft the perfect Facebook post.
4. How to craft the perfect Twitter post.
5. How to use one single piece of content in
many different places and ways.
6. You’ve written down 5 – 10 topics you can
post about.
7. You’ve written your own Facebook and
Twitter posts that you can use.
8. Handout - Timeline and Ideas for Social
Media Event Engagement
9. You’ve got 2 new FREE time saving programs
to check out.
15. Secret Bonus just for you!
As a thank you, please enjoy our download
Finding Time for Social Media
http://www.tourismcurrents.com/secret-bonus
What this session is going to cover: We’re going to lay the groundwork for your social media marketing program so you will have the time for social media. We’re going to cover making the right social media friends so you’re not wasting your time in the long run, how to build your community, what are your 3 goals with social media, how to craft the perfect FB and Twitter posts, using one piece of content over several social platforms, and saving some of your “posting” time with social media.
You have to compete for attention, make the right friends/build your community:Who should ideally be in your community?Your customers, both current and potential, your peers, the leaders, innovators and voices particular to your industry, the influencers, the visionaries from any field that inspires you. How do you make the right friends? What it boils down to is “to make a friend, you have to be a friend.” Community is all about relationships. Now relationships are not bought, they come about as a result of listening, responding, caring, understanding, providing advice or insight. You’ve got to know your audience to connect with your audience. Here are 3 tools to build your community – 1) valuable content: material included on your website which adds value to your visitors, audience, users – that’s your foundation. 2) Social Media – pick a few platforms that work for you. Don’t try to be everywhere – remember that the real value lies in communicating and connecting with people. 3) In person efforts – just like attending this conference, never underestimate face to face – hit the chamber mixers, local groups, etc.
How to be successful – how often are you going to post, on what platforms, what else? What’s your game plan look like?Measure results – both for Lake Arrowhead and San Jacinto Valley it’s very simple – more likes, follows and engagement. You might translate it all to bookings, etc.Take 3 minutes to write down your goals.
For me - #rural,#cattle, smalltown, roadtrip, roadtrips, Agriculture, Agricultural, Agfest, PowWow, native, NativeCultures, Native American – 2 words no hashtag, Dairy,#farming, homeschool, AgChat, Organic, Agawareness, Travel,Tourism, SoCal, CA Now think about what some are for you.
Special Events handout – due to time I’ve got a handout for you that will help a bit with your social media for special events…Timeline and Ideas for Social Media Event Engagement
Start off with a schedule – this is mine for Visit SJVAutomation – some people hate it, some love it. When you’re a dept. of 1, you have to automateDrawbacks of automation – world crisis, you can look really stupid, so pay attention to your automation, also set your email for notifications.
Review columns, then analytics.
You can find many “how to” videos on Hootsuite and Tweetdeck on YouTube for more in-depth tutorials.