1. Leslie Lewis
Text a Librarian
Rob Behary
Development Strategies
Leslie Christianson
Usage, Promotion,
and
Future Direction

2. Mobile Reference
• Text a Librarian
• New Ask a Librarian Page
• Consolidation of Virtual Reference Services
• Promotion, Promotion, Promotion

3. Text a Librarian
• Web-based text
message/SMS
reference
• By Mosio
• One year pilot grant
from Access PA
• Now paying for service

4. Questions?

5. 8
Sep-09
Oct-09
25
Nov-09
17
Dec-09
12
Jan-10
16
Feb-10
15
Mar-10
67
Apr-10
29
8
May-10 6
Jun-10
7
Jul-10
Aug-10
26
Sep-10
30
Oct-10
43
Number of Questions
Nov-10
25
Dec-10
23
Jan-11
18
Feb-11
10
Mar-11
17
Apr-11
11
Average 22 questions per month

6. New Ask a Librarian Page

7. Consolidated Interface
• All virtual reference
services now in
QuestionPoint
• Invisible to users
• Simplifies staffing and
usage statistics tracking

8. Continuous Promotion

9. Development Strategies
• Overall Strategy
– Decentralization of Web page development
– All-in with Campus Partners
• Choice of Platform
– CMS vs. Simple HTML (or a combination?)
– Third Party (Google and Blogger)

10. Partnering Opportunities
• Multimedia Department
• Graduate Student for Graphic Development

11. Gumberg Mobile
Resources
• Gumberg Library Homepage
• F.A.Q.
• Contact Us
• Library Hours
• Library News
• DuCat
• Databases
• Refworks
• Health Science Databases

12. August 1, 2010 – April 4, 2011
Google
Analytics
Dashboard

13. Google
Analytics
Visitors

14. Google
Analytics
Traffic
Source

15. Tracking Performance
Goals & Funnels

16. Promotion

17. Future Direction
Platform Content
CONTENT MANAGEMENT SYSTEM REAL TIME INFORMATION
OR TIME SAVING FUNCTIONALITY
CAMPUS GUIDES COMPUTER AVAILABILITY
STUDY ROOM RESERVATIONS
ADDITIONAL DATABASES
UNIVERSITY MOBILE PAGES
BLACKBOARD
COURSE RESERVES
SUBJECT GUIDES

18. http://guides.library.duq.edu/mobile5-6-2011

19. Works Cited
Slide #1
Champion, Gower, 1921-1980. Bye Bye Birdie /dancer: Det.:
Telephone Hour. 1960. ARTstor. Web. 10 Apr. 2011.
Slide #16
Wayne Thiebaud. Three Machines. 1963. ARTstor. Web. 10 Apr.
2011.
Slide #17
Pedroncelli, Rich. A Pedestrian uses an Umbrella. 27 Apr. 2010.
AP Images. AP, 27 Apr. 2010. Web. 10 Apr. 2011.