On our blog, Asking Smarter Questions, we often provide information for how to better optimize your web properties for search. This presentation focuses on the opposite: optimizing your searches to provide the most relevant results with the fewest clicks. In this presentation you will learn common Google Operators to add specificity to your search queries, Government and other publicly available data, and other helpful resources to find what you're looking for online in an efficient manner. To learn more about Search (paid + organic), visit the Levelwing website: http://ow.ly/jqiBa

1. 1
RESEARCHING ONLINE
TIPS FOR FINDING WHAT
YOU’RE LOOKING FOR

2. AGENDA
I. Google Operators
II. Available Government Data
III. Additional Resources

3. 3
GOOGLE OPERATORS
ADDING SPECIFICITY TO YOUR
SEARCH QUERY

4. 4
BASICS
SYMBOL MEANINGS
• ~word | searches for related words
• X..Y | specifies a range (quantities, years, etc.)
• ? | place holder for 1 character
• * | place holder for 1+ characters
• OR, AND | same as Boolean operators (must be in all caps)
• “keyword(s)” | searches for exact keyword(s) in exact order
• - | excludes what you denote from results (can use keywords or operators;
no space after minus)

5. 5
OPERATORS
CAVAET TO USAGE
• If using a Boolean operator with Google
operators, each side of the Boolean operator
REQUIRES ITS OWN GOOGLE OPERATOR
EXAMPLE
keyword(s) operator:stipulation1 OR stipulation2
keyword(s) operator:stipulation1 OR operator:stipulation2

6. 6
KEYWORD(S) FILETYPE:EXTENSION
RETURNS ONLY THE FILETYPE YOU SPECIFY
• images: jpeg, gif, png
• doc, docx
• xls, xlsx
• PDF
ONLY ONE FILETYE: OPERATOR PER EXTENSION
medicare laws filetype:doc OR docx
medicare laws filetype:doc OR filetype:docx

7. 7
KEYWORD(S) SITE:URL.COM
RETURNS SITES YOU SPECIFY THAT CONTAIN THE KEYWORDS
YOU ENTER
• Specific URLs
• Or types of sites (e.g. gov, edu, org, etc.)
ONLY ONE SITE: OPERATOR PER SITE
literacy statistics site:gov OR edu
literacy statistics site:gov OR site:edu

8. 8
LINK:URL.COM
RETURNS SITES LINKING TO THE URL YOU SPECIFY
• Add [ –site:URL.com ] to remove links coming from the site you
specified or another site
• EXAMPLE | link:sesamestreet.org –site:sesamestreet.org

9. 9
LINK:URL.COM RESULTS

10. 10
INTITLE:KEYWORD
RETURNS SITES THAT HAVE THE KEYWORD(S) YOU SPECIFY
IN THEIR META TITLE
• Add [keyword(s)] to the front to return only sites linking to the specified URL with
the keywords you entered
• EXAMPLE | michelle obama intitle:”big bird”

11. 11
INTITLE:KEYWORD RESULTS

12. 12
RELATED:URL.COM
RETURNS SITES GOOGLE BELIEVES ARE RELATED TO THE
SITE YOU SPECIFY
• related:nike.com
See who your competitors are from THE SEARCH ENGINE’S PRESPECTIVE

13. 13
INFO:URL.COM
RETURNS PREDETERMINED SET OF INFORMATION
FOR THE URL YOU SPECIFY
• info:disney.com

14. 14
BASIC AND COMPLEX
EXAMPLES
APPLY WHAT YOU’VE LEARNED

15. 15
BASIC OPERATORS 1
WHAT WOULD YOU SEARCH?
• You have a chocolate sweet tooth and need a fix, but you don’t care
whether you make chocolate cookies or chocolate cake.
CHOCOLATE COOKIES OR CHOCOLATE CAKE

16. 16
BASIC OPERATORS 1 RESULTS

17. 17
BASIC OPERATORS 2
WHAT WOULD YOU SEARCH?
• You want to buy a green bicycle, but only want to spend between
$200 and $450 dollars
GREEN ~BICYCLE $250..$450

18. 18
BASIC OPERATORS 2 RESULTS

19. 19
BASIC OPERATORS 3
WHAT WOULD YOU SEARCH?
• You need to research marlins that live on the Florida coast. You don’t
care about the Florida Marlins baseball team but you do care about
having results that talk about both marlin singular and marlin plural.
FLORIDA MARLIN? -BASEBALL

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BASIC OPERATORS 3 RESUTLS

21. 21
COMBINING OPERATORS 1
WHAT WOULD YOU SEARCH?
• You’re a prospective medical school student interested in researching
neurofibromastosis, but only want to apply to schools which have
funding opportunities and grants.
NEUROFIBROMA RESEARCH GRANTS SITE:EDU

22. 22
COMBINING OPERATORS 1 RESULTS

23. 23
COMBINING OPERATORS 2
WHAT WOULD YOU SEARCH?
• You (a current 5th grade student) watched Jimmie Johnson win this
year’s Daytona 500 in the 48 car and you decide to do your school
report on the Daytona 500 in the 2000s. You need to find who the past
12 winners were, but since it’s for a school report you aren’t allowed to
source Wikipedia.
2000..2012 DAYTONA 500 WINNERS -SITE:WIKIPEDIA.ORG

24. 24
COMBINING OPERATORS 2 RESULTS

25. 25
COMBINING OPERATORS 3
WHAT WOULD YOU SEARCH?
• You want to find the number of babies born each year for the past X
number of years to put in a graph for a presentation and you want this
data from a reputable source.
BIRTHS FILETYPE:XLS SITE:GOV

26. 26
COMBINING OPERATORS 3 RESULTS

27. 27
COMBINING OPERATORS 4
WHAT WOULD YOU SEARCH?
• You’re deciding between purchasing the book Kisses from Katie or the
book Life of Pi for your friend’s birthday and you’re planning to buy
whichever you decide from Amazon.
SITE:AMAZON.COM INTITLE:“KISSES FROM KATIE” OR INTITLE“LIFE OF PI”

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COMBINING OPERATORS 4 RESULTS

29. 29
GOVERNMENT
AGENCIES
THAT HAVE PUBLICY
AVAILABLE DATA

30. 30
GOVERNMENT AGENCIES
OVER 75 DIFFERENT AGENCIES, EACH WITH OWN DOMAIN
• Administrative Office of the United States Courts
• Agency for International Development
• Army, Corps of Engineers
• Board of Governors of the Federal Reserve System
• Bureau of Economic Analysis
• Bureau of Justice Statistics
• Bureau of Labor Statistics
• Bureau of Land Management
• Census Bureau
• Centers for Disease Control and Prevention

31. 31
GOVERNMENT AGENCIES
CONTINUED…
• Centers for Medicare and Medicaid Services (CMS)
• Central Intelligence Agency
• Comptroller of the Currency
• Office of the Clerk U.S. House of Representatives
• Council of Economic Advisers
• Department of Agriculture, Economic Research Service
• Department of Agriculture, Food and Nutrition Service
• Department of Agriculture, Foreign Agricultural Service
• Department of Agriculture, National Agricultural Statistics Service
• Department of Agriculture, Natural Resources and Conservation Service

32. 32
GOVERNMENT AGENCIES
CONTINUED…
• Department of Defense
• Department of Education
• Department of Education, Rehabilitation Services Administration
• Department of Health and Human Services
• Department of Homeland Security (DHS)
• Department of Homeland Security, Coast Guard
• Department of Homeland Security, Office of Immigration Statistics
• Department of Housing and Urban Development
• Department of Labor
• Department of State

33. 33
GOVERNMENT AGENCIES
CONTINUED…
• Department of Transportation
• Department of the Treasury, Alcohol and Tobacco Tax and Trade Bureau
• Department of the Treasury, Bureau of Public Debt
• Department of the Treasury, Financial Management Services
• Department of Veterans Affairs
• Drug Enforcement Administration
• Employment and Training Administration
• Energy Information Administration
• Environmental Protection Agency
• Export-Import Bank of the United States

34. 34
GOVERNMENT AGENCIES
CONTINUED…
• Farm Credit Administration
• Federal Bureau of Investigation
• Federal Communications Commission
• Federal Deposit Insurance Corporation
• Federal Highway Administration
• Federal Railroad Administration
• Fish and Wildlife Service
• Forest Service
• General Services Administration, Federal Real Property Council
• Geological Survey

35. 35
GOVERNMENT AGENCIES
CONTINUED…
• Internal Revenue Service
• International Trade Administration, Office of Travel and Tourism Industries
• International Trade Commission
• Library of Congress
• Maritime Administration
• Mine Safety and Health Administration
• National Aeronautics and Space Administration
• National Center for Education Statistics
• National Center for Health Statistics
• National Credit Union Administration

36. 36
GOVERNMENT AGENCIES
CONTINUED…
• National Endowment for the Arts
• National Endowment for the Humanities
• National Guard Bureau
• National Highway Traffic Safety Administration
• National Oceanic and Atmospheric Administration
• National Park Service
• National Science Foundation
• National Transportation Safety Board
• Office of Juvenile Justice and Delinquency Prevention
• Office of Management and Budget

37. 37
GOVERNMENT AGENCIES
CONTINUED…
• Office of Personnel Management
• Patent and Trademark Office
• Railroad Retirement Board
• Securities and Exchange Commission
• Small Business Administration
• Social Security Administration
• Substance Abuse and Mental Health Services Administration

38. 38
NON-GOVERNMENT AGENCIES
“CONTAINS REFERENCES TO IMPORTANT PRIMARY SOURCES
OF STATISTICAL INFORMATION FOR THE UNITED STATES”
• Aerospace Industries Association
• Air Transport Association of America
• The Alan Guttmacher Institute
• American Bureau of Metal Statistics
• American Council of Life Insurers
• American Dental Association
• American Forest and Paper Association
• American Gas Association

39. 39
NON-GOVERNMENT AGENCIES
CONTINUED…
• American Iron and Steel Institute
• American Jewish Committee
• American Medical Association
• American Osteopathic Association
• American Petroleum Institute
• American Public Transportation Association
• Association for Manufacturing Technology
• Association of American Railroads
• Association of Racing Commissioners International
• Book Industry Study Group

40. 40
NON-GOVERNMENT AGENCIES
CONTINUED…
• Boy Scouts of America
• The Bureau of National Affairs
• Carl H. Pforzheimer and Company
• Chronicle of Higher Education
• College Board
• Commodity Research Bureau, Logical Systems
• The Conference Board
• Congresstional Quarterly (CQ) Press
• Consumer Electronics Association (Electronic Industries Alliance)
• The Council of State Governments

41. 41
NON-GOVERNMENT AGENCIES
CONTINUED…
• Credit Union National Association
• Dow Jones and Company
• Edison Electric Institute
• Editor and Publisher Company
• Euromonitor International
• Federal National Mortgage Association
• Food and Agriculture Organization of the United Nations
• The Foundation Center
• General Aviation Manufacturers Association
• Girl Scouts of the USA

42. 42
NON-GOVERNMENT AGENCIES
CONTINUED…
• Giving USA Foundation
• Health Forum, an American Hospital Association Company
• Independent Petroleum Association of America
• Information Today
• Institute for Criminal Justice Ethics
• Insurance Information Institute
• Inter-American Development Bank
• International Air Transport Association
• International City Management Association
• International Labour Organization

43. 43
NON-GOVERNMENT AGENCIES
CONTINUED…
• International Monetary Fund
• International Telecommunication Union
• Investment Company Institute
• Jane’s Information Group
• Joint Center for Housing Studies of Harvard University
• Joint Center for Political and Economic Studies
• McGraw-Hill Construction Dodge, a Division of the McGraw-Hill Companies
• National Academy of Sciences
• National Academy of Social Insurance
• National Association of Home Builders

44. 44
NON-GOVERNMENT AGENCIES
CONTINUED…
• National Association of Latino Elected and Appointed Officials
• National Association of Realtors
• National Association of State Budget Officers
• National Association of State Park Directors
• National Catholic Educational Association
• National Council of Churches USA
• National Education Association
• National Fire Protection Association
• National Golf Foundation
• National Marine Manufacturers Association

45. 45
NON-GOVERNMENT AGENCIES
CONTINUED…
• National Restaurant Association
• National Safety Council
• National Sporting Goods Association
• New York Stock Exchange
• The New York Times Almanac
• Organisation for Economic Cooperation and Development
• PennWell Corporation
• Puerto Rico Planning Board
• Radio Advertising Bureau
• Reed Business Information

46. 46
NON-GOVERNMENT AGENCIES
CONTINUED…
• Regional Airline Association
• Securities Industry Association
• Standard and Poor’s Corporation
• United Nations Statistics Division
• United Nations Conference on Trade and Development
• United States Telecom Association
• University of Michigan, Center for Political Studies, Institute for Social
Research
• Warren Communications News
• World Almanac

47. 47
NON-GOVERNMENT AGENCIES
CONTINUED…
• The World Bank Group
• World Health Organization
• World Trade Organization
170+ TOTAL GOVERNMENT AND
NON-GOVERNMENT AGENCIES, COVERING A
MYRIAD OF INDUSTRIES AND BUSINESSES

48. 48
ADDITIONAL RESOURCES
USEFUL SITES FOR
USEFUL INFORMATION

49. 49
BRIEF RESOURCE LIST
• Government Statistic Abstract – guide to sources of statistics
(includes frequency, how often the report is conducted)
• American Fact Finder – guided search to finding Census data
• 2010 Population Finder– 2010 Census demographic stats
• Google Guide – outlines operator and query functions
• Forrester – proprietary research, consumer and business data
• What Do You Love? – Aggregated results for any term from multiple
Google products

50. 50
GOOGLE SEARCH SHORTCUTS & TRICKS ARTICLES
FROM: ASKING SMARTER QUESTIONS
• Basic Tips Everyone Should Know
• Advanced Query Searching
• Tell Me Something, Google
• Navigation Tab Options
• Local Search
• Mobile Search

51. 51
THANK YOU

52. 52
LIKE WHAT YOU SEE? WANT TO SEE MORE?
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At Levelwing, we specialize in interpreting data and providing you with applications (and not just
graphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENT
RESEARCH + DEVELOPMENT. We help companies utilize data to OPERATE WITH GREATER
CLARITY + PROFITABILITY.
Bottom line, we move your business forward by helping you make sense of your data so that
you can ACHIEVE WHAT COULD BE.
For additional information, please contact:
STEVE PARKER, JR.
Co-Founder & Managing Partner
steve@levelwing.com
1 + 843.631.4587