The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
4. Best Analytics Setup Many Channels are driving traffic to your site. In order to make the best web analytics business decisions it is advised you track all the channels incoming to your site by tagging them. Tagging Google Campaigns is easy but specific. You have to use Google Campaign URL Builder Tool. Located here: http://www.google.com/support/analytics/bin/answer.py?answer=55578 Once you have all your URL’s tagged with codes, you will be able to track them under Traffic Sources > Campaigns. Why is this a such a big deal?
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