SlideShare una empresa de Scribd logo

Lean Stack - A Story Of Continuous Improvement

•
•
Lukas Fittl
Lukas Fittl

Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years. From being risk-focused to focusing on the constraints in a business' customer factory.

TecnologíaEmpresariales
1 de 83
Descargar para leer sin conexión
LEAN STACK A story of continuous improvement. LUKAS FITTL @LukasFittl spark59.com Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
Biz + UX + Dev @LukasFittl
Our Situation: Increased Variability in Knowledge Work
To work with Variability inside the company: SCRUM, Agile, Kan-ban (e.g. technical risk)
TODO IN PROGRESS Task Task Task Task Task DONE Task
To work with Variability Of Business Models & Customers: Lean Startup (product innovation, etc)
IDEAS LEARN BUILD DATA PRODUCT MEASURE Experiment
Validating a Product Hypothesis vs Just “Getting Work Done”
Lean Stack 0.5 2011
Why? Need a tool that Works for Us
Kan-ban Board Build IDEAS LEARN BUILD DATA PRODUCT MEASURE Measure Learn
Lean Stack 0.5 TODO BUILD IN PROGRESS MEASURE LEARN DONE
Lean Stack 0.5 So, whats on these cards? Tasks
Lean Stack 0.5 So, whats on these cards? Tasks Stories
Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis
Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis Experiments
Lean Stack 0.5 BUILD Experiment MEASURE LEARN Experiment Experiment Experiment Experiment
Lean Stack 0.5 Experiment: - Has a Measureable Outcome - Has associated Tasks
Lean Stack 0.5 BUILD Increase Landing Page Conversion by 5% Convert > 5% to Paying Customers MEASURE Reduce Onboarding Time to < 1 week LEARN Get 100 Customers using Twitter
Lean Stack 0.5 BUILD MEASURE LEARN ✓ ✘
Lean Stack 0.5 Experiment Reports
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Left Side Defines The Experiment Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background Created: [DATE] Results What are you trying to learn or achieve? Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Experiment Scope Right Side Analyses The Results Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
Lean Stack 0.5 Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Measureable Outcome
Lean Stack 1.0 2012
Prototyping in Coaching Projects
Huge Posters
Keynote
Lean Stack 1.0 The Bigger Picture
Lean Stack 1.0
Lean Stack 1.0 Lean Canvas
Lean Stack 1.0
Lean Stack 1.0 Whats your Overall Strategy? & Whats the Biggest Risk?
Lean Stack 1.0 Strategy & Risks Board
Lean Stack 1.0
Lean Stack 0.5 BUILD MEASURE LEARN ✓ ✘
Lean Stack 1.0 Validated Learning Board
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Increase Acquisition Goal/Risk Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Increase Acquisition Goal/Risk Build Measure Landing Split Test VARIANT Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Increase Acquisition Build Measure Landing Split Test Goal/Risk Visual Website Optimizer Experiment Kan-ban Board Learn
VALIDATED LEARNING BOARD INCREASE ACQUISITION Goal Build Measure Landing Split Test Increase Acquisition Goal/Risk Experiment Learn Kan-ban Board
Launch!
Keynote Templates
Huge Posters
Lean Stack 2.0 2013
The Customer Factory
Happy customers get you paid and, doing this repeatedly and efficiently is the goal of every business.
Our Business is a Factory that Makes Happy Customers.
The Happy Customer Manufacturing Process Unaware visitor ACQUISITION ACTIVATION RETENTION REVENUE Passionate Happy Customer REFERRAL
Acquisition
Acquisition Activation
Revenue Acquisition Activation
Retention Revenue Acquisition Activation
Retention Revenue Acquisition Activation Referral
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 EXPERIMENT QUEUE 1 2 3 5 EXPECTED 6 7 8 OUTCOMES Lean Dashboard 4 ACTUAL 15 13 14 OUTCOMES 16 Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
Scale Product/Market Fit Problem/Solution Fit
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 80% CLOSE RATE SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT TITLE SEP 1 MEASURE COMPLETED EXPERIMENTS JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD 80% CLOSE RATE MEASURE EXPERIMENT TITLE Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? EXPERIMENT TITLE JUL 25 COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY JUL 20 SEP 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT TITLE JUL 25 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW REVENUE 200 50% ACQUISITION ACTIVATION 400 50% 1,000 100% 2,000 CUSTOMERS 1.5 YEARS FROM NOW RETENTION 800 80% REFERRAL 200 25% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? $20,000 MRR EXPERIMENT TITLE JUL 30 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 4 EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 Lean Dashboard EXPERIMENT TITLE AUG 20 EXPERIMENT TITLE 1 2 3 EXPERIMENT TITLE EXPERIMENT TITLE 5 6 7 8 9 10 11 12 13 14 15 16 JUL 27 EXPERIMENT TITLE EXPERIMENT TITLE 5 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE AUG 14 1-PAGE SAAS METRICS WILL RESONATE STRONGLY EXPERIMENT QUEUE 1 LEARN EXPERIMENT TITLE OCT 1 EXPERIMENT TITLE MEASURE COMPLETED EXPERIMENTS AUG 3 EXPERIMENT TITLE AUG 21 Lean Stack by Spark59.com
leanstack.com
Thanks! leanstack.com lukas@spark59.com

Recomendados

The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)
Carlos Espinal
 
Running Lean - Dallas
Running Lean - DallasRunning Lean - Dallas
Running Lean - Dallas
Ash Maurya
 
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationGetting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Jason Evanish
 
Pirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRRPirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRR
Ash Maurya
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fit
Ash Maurya
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
Lean Startup Co.
 
Innovation at 50x 031616
Innovation at 50x 031616Innovation at 50x 031616
Innovation at 50x 031616
Stanford University
 
Metrics for Startup Success and Failure
Metrics for Startup Success and FailureMetrics for Startup Success and Failure
Metrics for Startup Success and Failure
Hiten Shah
 

Recomendados

The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)
Carlos Espinal
 
Running Lean - Dallas
Running Lean - DallasRunning Lean - Dallas
Running Lean - Dallas
Ash Maurya
 
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationGetting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Jason Evanish
 
Pirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRRPirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRR
Ash Maurya
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fit
Ash Maurya
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
Lean Startup Co.
 
Innovation at 50x 031616
Innovation at 50x 031616Innovation at 50x 031616
Innovation at 50x 031616
Stanford University
 
Metrics for Startup Success and Failure
Metrics for Startup Success and FailureMetrics for Startup Success and Failure
Metrics for Startup Success and Failure
Hiten Shah
 
Product Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitProduct Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fit
Saif Hassan
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
Ash Maurya
 
Customer Development Template
Customer Development TemplateCustomer Development Template
Customer Development Template
Christina Wodtke
 
48 hours customer development
48 hours customer development48 hours customer development
48 hours customer development
Stanford University
 
Outbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flowOutbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flow
David Skok
 
Get inside your Buyers Head - Improve Funnel Conversion Rates
Get inside your Buyers Head - Improve Funnel Conversion RatesGet inside your Buyers Head - Improve Funnel Conversion Rates
Get inside your Buyers Head - Improve Funnel Conversion Rates
David Skok
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
Stanford University
 
Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)
Joni Salminen
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
Jeremy Horn
 
The SaaS Founder’s Journey: What Matters at Each Stage
The SaaS Founder’s Journey: What Matters at Each StageThe SaaS Founder’s Journey: What Matters at Each Stage
The SaaS Founder’s Journey: What Matters at Each Stage
David Skok
 
Go-to-market strategy for tech startups
Go-to-market strategy for tech startupsGo-to-market strategy for tech startups
Go-to-market strategy for tech startups
Sovita Chander
 
What Is A Lean Startup?
What Is A Lean Startup?What Is A Lean Startup?
What Is A Lean Startup?
Ash Maurya
 
Vetting ideas
Vetting ideasVetting ideas
Vetting ideas
Ash Maurya
 
Lean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric RiesLean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric Ries
Stanford University
 
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & InnovationAIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
European Innovation Academy
 
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
Eric Ries
 
How to develop Startup Pitch Deck
How to develop Startup Pitch DeckHow to develop Startup Pitch Deck
How to develop Startup Pitch Deck
Kashyap Pandya
 
Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement
Strategyzer
 
12 Key Levers of SaaS Success
12 Key Levers of SaaS Success12 Key Levers of SaaS Success
12 Key Levers of SaaS Success
David Skok
 
Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909
Stanford University
 
Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile development
dchurchv
 
Summary of The Lean Startup (Eric Ries)
Summary of The Lean Startup (Eric Ries)Summary of The Lean Startup (Eric Ries)
Summary of The Lean Startup (Eric Ries)
Vinsol
 

Más contenido relacionado

La actualidad más candente

10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
Ash Maurya
 
Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement
Strategyzer
 
12 Key Levers of SaaS Success
12 Key Levers of SaaS Success12 Key Levers of SaaS Success
12 Key Levers of SaaS Success
David Skok
 

La actualidad más candente (20)

Product Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitProduct Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fit
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
 
Customer Development Template
Customer Development TemplateCustomer Development Template
Customer Development Template
 
48 hours customer development
48 hours customer development48 hours customer development
48 hours customer development
 
Outbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flowOutbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flow
 
Get inside your Buyers Head - Improve Funnel Conversion Rates
Get inside your Buyers Head - Improve Funnel Conversion RatesGet inside your Buyers Head - Improve Funnel Conversion Rates
Get inside your Buyers Head - Improve Funnel Conversion Rates
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
 
Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
 
The SaaS Founder’s Journey: What Matters at Each Stage
The SaaS Founder’s Journey: What Matters at Each StageThe SaaS Founder’s Journey: What Matters at Each Stage
The SaaS Founder’s Journey: What Matters at Each Stage
 
Go-to-market strategy for tech startups
Go-to-market strategy for tech startupsGo-to-market strategy for tech startups
Go-to-market strategy for tech startups
 
What Is A Lean Startup?
What Is A Lean Startup?What Is A Lean Startup?
What Is A Lean Startup?
 
Vetting ideas
Vetting ideasVetting ideas
Vetting ideas
 
Lean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric RiesLean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric Ries
 
AIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & InnovationAIA2018 - Emad Saif - Business Model Hacking & Innovation
AIA2018 - Emad Saif - Business Model Hacking & Innovation
 
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
Introduction to Customer Development at the Lean Startup Intensive at Web 2.0...
 
How to develop Startup Pitch Deck
How to develop Startup Pitch DeckHow to develop Startup Pitch Deck
How to develop Startup Pitch Deck
 
Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement Strategyzer Retreat: Strategic Alignement
Strategyzer Retreat: Strategic Alignement
 
12 Key Levers of SaaS Success
12 Key Levers of SaaS Success12 Key Levers of SaaS Success
12 Key Levers of SaaS Success
 
Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909
 

Similar a Lean Stack - A Story Of Continuous Improvement

Agile for Startups
Agile for StartupsAgile for Startups
Agile for Startups
Jim Murphy
 
Design for Business Impact - Increase Your ROI & Velocity
Design for Business Impact - Increase Your ROI & VelocityDesign for Business Impact - Increase Your ROI & Velocity
Design for Business Impact - Increase Your ROI & Velocity
Chloë Bregman, CSPO
 
The Business Plan Framework
The Business Plan FrameworkThe Business Plan Framework
The Business Plan Framework
Syaiful Rizal
 
Startup Business Plan Template for Entrepreneurs
Startup Business Plan Template for EntrepreneursStartup Business Plan Template for Entrepreneurs
Startup Business Plan Template for Entrepreneurs
upmetrics.co
 

Similar a Lean Stack - A Story Of Continuous Improvement (20)

Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile development
 
Summary of The Lean Startup (Eric Ries)
Summary of The Lean Startup (Eric Ries)Summary of The Lean Startup (Eric Ries)
Summary of The Lean Startup (Eric Ries)
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
 
Customer, market and business validation for early-stage startups
Customer, market and business validation for early-stage startupsCustomer, market and business validation for early-stage startups
Customer, market and business validation for early-stage startups
 
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
 
Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid ...
Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid ...Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid ...
Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid ...
 
Agile for Startups
Agile for StartupsAgile for Startups
Agile for Startups
 
MAIN pitch deck template
MAIN pitch deck templateMAIN pitch deck template
MAIN pitch deck template
 
Design for Business Impact - Increase Your ROI & Velocity
Design for Business Impact - Increase Your ROI & VelocityDesign for Business Impact - Increase Your ROI & Velocity
Design for Business Impact - Increase Your ROI & Velocity
 
Build Your Own MVP - Your MVP Custom Template in 3 simple steps
Build Your Own MVP - Your MVP Custom Template in 3 simple stepsBuild Your Own MVP - Your MVP Custom Template in 3 simple steps
Build Your Own MVP - Your MVP Custom Template in 3 simple steps
 
Lean Innovation for Micro Enterprises Module 9 Is it worth implementing Le...
Lean Innovation for Micro Enterprises Module 9 Is it worth implementing Le...Lean Innovation for Micro Enterprises Module 9 Is it worth implementing Le...
Lean Innovation for Micro Enterprises Module 9 Is it worth implementing Le...
 
2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdc2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdc
 
Bright Ideas-Strategies for Developing Championship Form
Bright Ideas-Strategies for Developing Championship FormBright Ideas-Strategies for Developing Championship Form
Bright Ideas-Strategies for Developing Championship Form
 
Market Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdfMarket Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdf
 
The Business Plan Framework
The Business Plan FrameworkThe Business Plan Framework
The Business Plan Framework
 
Designing products, designing a business: UX and innovation teams
Designing products, designing a business: UX and innovation teamsDesigning products, designing a business: UX and innovation teams
Designing products, designing a business: UX and innovation teams
 
Business experimentation
Business experimentationBusiness experimentation
Business experimentation
 
startup business plan
startup business planstartup business plan
startup business plan
 
Startup Business Plan Template for Entrepreneurs
Startup Business Plan Template for EntrepreneursStartup Business Plan Template for Entrepreneurs
Startup Business Plan Template for Entrepreneurs
 

Más de Lukas Fittl

Más de Lukas Fittl (12)

Advanced pg_stat_statements: Filtering, Regression Testing & more
Advanced pg_stat_statements: Filtering, Regression Testing & moreAdvanced pg_stat_statements: Filtering, Regression Testing & more
Advanced pg_stat_statements: Filtering, Regression Testing & more
 
Lean Startup & UX for Agile Teams
Lean Startup & UX for Agile TeamsLean Startup & UX for Agile Teams
Lean Startup & UX for Agile Teams
 
Lean & Agile ♥ UX Design
Lean & Agile ♥ UX DesignLean & Agile ♥ UX Design
Lean & Agile ♥ UX Design
 
We Built It, And They Didn't Come!
We Built It, And They Didn't Come!We Built It, And They Didn't Come!
We Built It, And They Didn't Come!
 
Actionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup BerlinActionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup Berlin
 
Enabling Innovation using Lean Startup
Enabling Innovation using Lean StartupEnabling Innovation using Lean Startup
Enabling Innovation using Lean Startup
 
Lean Startup Essentials - March 2012
Lean Startup Essentials - March 2012Lean Startup Essentials - March 2012
Lean Startup Essentials - March 2012
 
Lean Startup Essentials - Le Camping Edition
Lean Startup Essentials - Le Camping EditionLean Startup Essentials - Le Camping Edition
Lean Startup Essentials - Le Camping Edition
 
Lean Startup Essentials - SeedHack Edition
Lean Startup Essentials - SeedHack EditionLean Startup Essentials - SeedHack Edition
Lean Startup Essentials - SeedHack Edition
 
Lean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live HagenbergLean Startup Essentials - STARTup Live Hagenberg
Lean Startup Essentials - STARTup Live Hagenberg
 
Lean Startup Essentials - STARTup Live Graz
Lean Startup Essentials - STARTup Live GrazLean Startup Essentials - STARTup Live Graz
Lean Startup Essentials - STARTup Live Graz
 
Introduction to Git
Introduction to GitIntroduction to Git
Introduction to Git
 

Último

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
UK Journal
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Malak Abu Hammad
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 

Último (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 

Lean Stack - A Story Of Continuous Improvement

  • 1. LEAN STACK A story of continuous improvement. LUKAS FITTL @LukasFittl spark59.com Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
  • 2. Biz + UX + Dev @LukasFittl
  • 3.
  • 4.
  • 6. To work with Variability inside the company: SCRUM, Agile, Kan-ban (e.g. technical risk)
  • 8. To work with Variability Of Business Models & Customers: Lean Startup (product innovation, etc)
  • 10. Validating a Product Hypothesis vs Just “Getting Work Done”
  • 12. Why? Need a tool that Works for Us
  • 14. Lean Stack 0.5 TODO BUILD IN PROGRESS MEASURE LEARN DONE
  • 15. Lean Stack 0.5 So, whats on these cards? Tasks
  • 16. Lean Stack 0.5 So, whats on these cards? Tasks Stories
  • 17. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis
  • 18. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis Experiments
  • 20. Lean Stack 0.5 Experiment: - Has a Measureable Outcome - Has associated Tasks
  • 21. Lean Stack 0.5 BUILD Increase Landing Page Conversion by 5% Convert > 5% to Paying Customers MEASURE Reduce Onboarding Time to < 1 week LEARN Get 100 Customers using Twitter
  • 24. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 25. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Left Side Defines The Experiment Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 26. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background Created: [DATE] Results What are you trying to learn or achieve? Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Experiment Scope Right Side Analyses The Results Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 27. Lean Stack 0.5 Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Measureable Outcome
  • 32. Lean Stack 1.0 The Bigger Picture
  • 36. Lean Stack 1.0 Whats your Overall Strategy? & Whats the Biggest Risk?
  • 37. Lean Stack 1.0 Strategy & Risks Board
  • 40. Lean Stack 1.0 Validated Learning Board
  • 47.
  • 48.
  • 54. Happy customers get you paid and, doing this repeatedly and efficiently is the goal of every business.
  • 55. Our Business is a Factory that Makes Happy Customers.
  • 56. The Happy Customer Manufacturing Process Unaware visitor ACQUISITION ACTIVATION RETENTION REVENUE Passionate Happy Customer REFERRAL
  • 57.
  • 63. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 64. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 EXPERIMENT QUEUE 1 2 3 5 EXPECTED 6 7 8 OUTCOMES Lean Dashboard 4 ACTUAL 15 13 14 OUTCOMES 16 Lean Stack by Spark59.com
  • 65. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 67. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 68. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 69. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 80% CLOSE RATE SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 70. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 71. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 72. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 73. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 74. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT TITLE SEP 1 MEASURE COMPLETED EXPERIMENTS JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 75. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD 80% CLOSE RATE MEASURE EXPERIMENT TITLE Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? EXPERIMENT TITLE JUL 25 COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY JUL 20 SEP 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 76. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT TITLE JUL 25 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 77. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 78. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 79. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 80. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 81. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW REVENUE 200 50% ACQUISITION ACTIVATION 400 50% 1,000 100% 2,000 CUSTOMERS 1.5 YEARS FROM NOW RETENTION 800 80% REFERRAL 200 25% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? $20,000 MRR EXPERIMENT TITLE JUL 30 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 4 EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 Lean Dashboard EXPERIMENT TITLE AUG 20 EXPERIMENT TITLE 1 2 3 EXPERIMENT TITLE EXPERIMENT TITLE 5 6 7 8 9 10 11 12 13 14 15 16 JUL 27 EXPERIMENT TITLE EXPERIMENT TITLE 5 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE AUG 14 1-PAGE SAAS METRICS WILL RESONATE STRONGLY EXPERIMENT QUEUE 1 LEARN EXPERIMENT TITLE OCT 1 EXPERIMENT TITLE MEASURE COMPLETED EXPERIMENTS AUG 3 EXPERIMENT TITLE AUG 21 Lean Stack by Spark59.com