This document provides tips for how to hack a community site to get thousands of visits and conversions. It recommends figuring out what visitors want through surveys, having a clear call-to-action, focusing on the minimum viable website over perfection, leveraging existing brand assets, listing the site on Mozilla directories, syndicating blog posts, and customizing pages for new visitors. The goal is to connect the site to the larger Mozilla community.
30. Action: Sign up for more information about launching localized community snippets in your locale. Signup here: https://etherpad.mozilla.org/CommunitySiteAmbassadors ff About:Home Snippets
31.
32. Action: Get emailed more information customizing your locales First Run page. Signup here: https://etherpad.mozilla.org/CommunitySiteAmbassadors ff First Run Page
This is for people who have sites, or are interested in having them. Localize this.
I focus on Mozilla.org/firefox
Contstantly testing new content to make sure our conversion rates are as high as possible In this case by conversion I mean “Desktop download”
Launching engagement campaigns, making sure that people know about and can discover our other products
And then launching new products
Make this actionable
. If this is not for you NO PROB. Fine to leave this session, we should get the most out of mozCamp.
A few tips. Seems obvious but it’s really not. Why are they coming to your site? We can’t guess. This will provide the FOUNDATION for everything else you do.
See if there’s one main CTA – one obvious thing for users to do
I have a lot of case studies about this, I do it all the time. This reflects the “perfect is the enemy of good” saying. Here’s a recent case study.
Launched this awesome site in two weeks. Getting thousands of visitors and it’s doing a great job to spread our revised brand messaging.
BUT It’s not perfect. Priciple of MVP.
In 72 languages? Mobile version? Copy perfect?
In 72 languages? Mobile version? Copy perfect?
Final Tip – there’s already a lot out there
Here’s a graphic of the amount of traffic our main product sites send to one another. Some of the most trafficed websites on the internet. Tons of great natural search traffic since they’ve been around for a while. As mithcell said “as old as the web itself” What this doesn’t show is what we link out to.
![How to hack a community site that gets thousands of visits and converts like crazy Laura Forrest [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)