6. Direct Mail – Broker Mailing Postcard sent to increase the number of brokers who offer Pet Insurance as part of their portfolio.
7. Direct Mail – Pre-Show Postcard Pre-show postcard sent to attendees of HR Professionals trade shows.
8. Dimensional Mailings – Pop-Up Card Pop-card sent to existing accounts announcing our new National Account Executives.
9. Dimensional Mailing – Dog Toy Mailing Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies. Response rate: 20%
10. Dimensional Mailing – Tiffany Reception Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain. Response rate: 27%
11. Dimensional Mailing – Penny Postcard Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
12. Customized Marketing Pieces Advocacy Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
13. Collateral Materials – Brochures Employee Brochure – that explains the different policies available. CareGuard Brochures – Explains additional wellness coverage available.
14. Trade Show – Booth Graphics Booth graphic for SHRM (Society of Human Resource Management) trade show.
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