2.  - Usually the main feature article.
 - Studio photographs,
usually in medium
close-up or mid shot
 - Direct address.

3.  - Has a trademark, unique font.
 - Usually one or two words.
 - Fills the width of the cover, or is in the top left corner.
 Positioning statement – how the magazine positions itself in the
marketplace against the competition
 - Price and issue [ sometimes by the barcode] date by title ( 11pt
size)

4.  Puff – offers something else to the magazine
such as free giveaways
 Buzz words – usually with the main feature
article. Used to attract attention e.g.
“EXCLUSIVE, FREE, PLUS”
 Barcode - This will be positioned at the
bottom right, or up the right side. Along with
it will sometimes be the date/month of
edition, price, website and issue number

5.  Coverlines - lines of text on the front cover designed to attract the
audience’s attention and make them pick the magazine up and
look inside.
 Main Coverline - This is the largest text on the cover after the title
and it anchors the meaning of the image. Usually a sub line in
smaller text giving more information about the article.
 Other cover lines are usually one or two words with sub lines
explaining them. Some are used to intrigue the reader. These must
represent the stories inside. There are only 5 or 6 and they are
positioned down the sides, framing the image, so the main image is
not covered. These are usually in the same font to create a
distinctive design.

6.  Strip – across the top or bottom containing lists of items
which feature in the magazine. This conveys the magazine
is full of interesting stories and the audience is getting value
for money.
 Colour – small amount used with a simple colour scheme
adding to the distinctive design.