A presentation of my initial ideas for our FMP.

1. FINAL MAJOR
PROJECT:
MULTI-MEDIACV
By Liam Fisher

2. Mind Map

3. Showcased Assignments
Marketing & PR
• Assignment 2: Market Research & Product Development (CALHM Presentation)
• Assignment 3: Creative Briefs and Marketing & PR Responses (F1 Presentation)
• Product Analysis – The Sweeney and Virgin Atlantic
Graphics
• Narrative Assignment
• Tom Prince / Heroes Assignment
Journalism
• Shutter Island review
• Toulouse Siege
• Foiled pants bomber was CIA agent
• Camp America Article
• Sports Salaries Article
• Terrorism Defence in the UK
Digital Communications
• Viral Marketing Campaign – GTA 5 Poster / Teaser website

4. Self-Promotional Activities
• Business cards – My contact details; email, mobile, telephone and online
portfolio/blog.
• Virtual space – Presentation of both Marketing and PR assignments
included in FMP.
• Folder of best pieces of work (Relevant and irrelevant to Marketing).
• Email local employers, in the marketing sector. I will also inform
employers in Hampshire.
• Create covering letter and CV tailor made for the marketing sector.
• Create a show-reel with all my best pieces of work, however, the show-
reel will only cover work that is relevant to the marketing sector.

5. Exhibition – Visual Space

6. Marketing
& PR –
F1
Presentation
Marketing
& PR –
CALHM
Presentation
Written
work -
Journalism
Business
Cards
CV’s
Covering
Letters

7. How I’m going to utilise my space
Computer
I am going to use the two allocated computers to showcase both specified Marketing & PR
assignments (F1 Presentation and ‘CALHM’ presentation). If possible, I am going to bring in a
laptop from home to showcase the website that I have designed to promote myself as a young
marketer.
Desk / Stand
All important business documents, such as Business Cards, CVs and Covering Letters will be
on the desk, which will be covered by a sky blue sheet, in front of the computer desk. I will also
have two stands on both sides of the desk, work portfolios and folder will be on show on this
stand.
Board (1.5m x 1.2m)
I will have shelves on the board which will also have work on show.
I will use my allocated space on the board to promote myself as a young marketer, which will
include work such as Product Development, Identifying product development, Press release,
Marketing Strategy, Creative Brief and Analysis of products (The Sweeney and Virgin Atlantic).
Designs and creative work will on show on the board, so graphics and digital communication
assignments. Also, designs from Marketing & PR will on show on the board.

8. The Look, Feel, Vibe and Theme
Throughout the exhibition, I am going to maintain a professional image, so ‘wacky’
typography and graphology is completely dismissed. I want to give the audience,
primarily potential employers, the interpretation that I take this work very seriously and
have a lot of passion for Marketing
I am still undecided on what font will be used, however, the likelihood is that I will use
either the ‘Arial’ font or ‘Helvetica Neue’ font. The reason behind this is down to the fact
that these are typical fonts that would be used to showcase professional and import
work/information.
I am going to follow a Sky Blue and White colour scheme purely down to the fact that,
coincidently, I have followed this particular colour scheme in many of my assignments I’m
exhibiting. I also feel that this colour scheme portrays a professional image.
The ‘theme’ of my exhibition will be Marketing & PR, as this is sector I wish to work in
once I finish college.

9. Research – Exhibition Space
Flow
Where is the entry point? (Stairs, elevator). People usually (although not always) move in a clockwise direction from the
point of entry. You will most likely place exhibition information such as title, artist name and explanatory text near the
entrance for people to read first as they arrive. What is the first wall they see as they enter the room? This is a feature
wall and you want to put strong work here. It makes sense to display a sequence of images from left to right.
Lighting
What are your lighting sources? E.g. Natural daylight, spotlights, fluorescent tubes, reflected ambient light What is the
quality of the light? Warm or Cool? Can you direct it or modify it? Is it adequate or do you need more light?
Use of space
Where are the best spaces? Are there dark areas or dead zones where people won’t go? Do some walls seem better
suited than others to the display of certain artworks? E.g. Small wall spaces work well with small-scale artwork and
large walls cope with large artworks or a series of work.
Logic
A good exhibition design seems obvious and we understand that there is a reason for the placement or groupings of the
artwork. Some examples of logical exhibition layouts are:
Chronological –artwork displayed according to WHEN it was made. (Usually in retrospective exhibitions)
Like With Like – artworks are placed together because they share things in common.
When you think you have an idea how to group the artworks you then need to consider the space you have to work
with.
http://www.coca.org.nz/media/files/Tips%20on%20exhibition%20layout.pdf

10. Business Cards
I am going to use two business cards to promote myself as a young marketer.
One of my business cards will designed using the ‘Google website’ image with
the name of my marketing blog typed into the search bar. This is done to show
potential employers that my work can be found on the internet. Employers can
take this business card home, and if interested, look at my blog.
My primary business card will designed utilising a professional approach. This
business card will have all my contact details, such as email address, mobile,
telephone and website.

11. CV
I will create a CV that is tailor made for jobs in the marketing sector. This
will include a printed CV and an ‘Alternative’ CV (Digital).
• http://theundercoverrecruiter.com/how-design-alternative-cv-prezi-
interesting-example/
• http://career-advice.monster.co.uk/searching-for-jobs/job-advice-by-
industry/what-makes-a-good-marketing-cv/article.aspx
• http://careers.guardian.co.uk/cv-for-marketing-roles
• http://jobmob.co.il/blog/beautiful-resume-ideas-that-work/
In order to be successful in Marketing, you need to be able to sell specific
products and brands to a wider audience. If you can’t sell the one thing you
know best (yourself) then employers wont take notice. This is why I have
decided to create an ‘alternative’ CV, so I can stand out amongst a huge
crowd.

12. CV – What to include
Personal Statement
Individualised – Business skills / abilities
Promotional statement – Selling point
Courses / Qualifications – relevant to industry
Personal Details
Address, contact details, references etc.
Education History
GCSE / Qualifications
Units from BTEC Media (Marketing, Graphics, Digital Communications etc.)
2/3 sentences as to why they are relevant
Work experience
Part-time / Voluntary
What it involved, dates, How its relevant
Communication, Commercial Awareness, Team Work, Punctuality, Attendance, Initiative, Professionalism
Interests/Skills/Quality
Skills that you have aquired
Hobbies – Surfing, travelling etc. Make yourself sound interesting. Do not include Reading, socialising etc.

13. CV

14. Logo

15. Websites
I am going to create a website that showcases my best
marketing work. This will include ‘inventions’ that I have
came up with, which will provide information on my product
development as well as research and public response.
It will also include information on how to contact us and
some information about myself.
• http://www.wix.com/

16. Covering Letters / emails
I am going to produce covering letters that provide information about myself, ambitions and skills that make me a
perfect candidate for a marketing job.
http://jobsearch.about.com/od/coverletterwriting/tp/writingacoverletter.htm

17. Space Layout
I am going to lay out my exhibition similar the image below; Professional, clear and concise. I want potential employers
to take my exhibition seriously and interpret it as a product pitch rather than a college assignment / exhibition.
The two computers allocated to us, for the exhibition, I will use to show my presentations of both my ‘CALHM’ invention
(Assignment 2: Market Research & Product Development) and F1 Development (Assignment 3: Creative Briefs and
Marketing & PR Responses). The website that I have created will also be on show.
I will use a sheet to cover the desk with, like the one in the picture below, to make my exhibition look a bit more
professional.
I will also use stands to put my folders on, again like the picture below.

18. Marketing & PR
Marketing & PR will be the main focus during my exhibition, as I intend to work in the marketing sector
after college. I also feel that my Marketing & PR work is my best work.
Both my F1 Presentation and ‘CALHM’ Presentation will shown on the computers that we’re allocated.
Folders will available for people to look through, which will be on the desk along with other documents,
such as Business Cards and CVs.
I am also going to expand on some other ideas for the Product Development unit and also expand on
my original idea, which is the ‘CALHM’ device.
(Child and Adolescent Hypodermic Location Microchip)
Marketing & PR
• Assignment 2: Market Research & Product Development (CALHM Presentation)
• Assignment 3: Creative Briefs and Marketing & PR Responses (F1 Presentation)
• Product Analysis (The Sweeney & Virgin Atlantic)

19. Graphics
The Graphic Narrative we did in Paul Parsons lesson will be included in my
presentation, this will be seen on the board above the two computers.
Graphics
• Narrative Assignment
• Tom Prince / Heroes Assignment

20. Journalism
Written work from Claire Perry’s journalism unit will be
included in the folder with all my best work. This includes
film reviews, magazine articles and re-written news stories.
Journalism
• Shutter Island review
• Toulouse Siege
• Foiled pants bomber was CIA agent
• Camp America Article
• Sports Salaries Article
• Terrorism Defence in the UK

21. Digital Communications
My Digital Communications work will be available to view on the board and in
one of my folders.
Digital Communications
• Viral Marketing Campaign – GTA 5 Poster / Teaser website
• Digital Forums Assignment

22. Questions
• Will I be able to bring my own laptop in to showcase my
work, as well as use the two computers allocated to us for
the exhibition?
• Will there be desks that can we use?