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Liam Thorpe-Young
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Rise of Mobile Apps
1.
The Application of Applications. ©
Liam Thorpe-Young 2013
2.
What is an
Application? “A Program Designed for End Users” “...Causes a Computer to Perform Useful Tasks” Desktop. Mobile. © Liam Thorpe-Young 2013
3.
The Transition © Liam
Thorpe-Young 2013
4.
Changing Times Hardware Improves. Greater
Functionality. Smaller Package. No Longer Limited to the ‘PC’ © Liam Thorpe-Young 2013
5.
Reasons For Change Growth
Of Mobile Devices. Contracts. Culture. © Liam Thorpe-Young 2013
6.
Reasons For Change For
Speed. Fun & Entertaining. Adverts. Inexpensive. © Liam Thorpe-Young 2013
7.
Reasons For Change Desktop
Applications - Feature Full vs Mobile Applications - Feature Appropriate © Liam Thorpe-Young 2013
8.
The Forcing Microsoft, Apple
Merging Mobile and Desktop OS. © Liam Thorpe-Young 2013
9.
Its About Experience Weighted
Towards User Experience Apple's "skeuomorphic" Design Common Design Patterns © Liam Thorpe-Young 2013
10.
Why So Popular? Developers Smart
Data Target Audience Analytics Simple Design Patterns Mass Market ... End Users Ease of Use Anywhere Computing Fun ... © Liam Thorpe-Young 2013
11.
Changing Times A ‘PC’=
Mobile Have a More Personal and Intimate Connection than any Computer Ever Has. © Liam Thorpe-Young 2013
12.
The Now © Liam
Thorpe-Young 2013
13.
The Fact 65% ▼ © Liam
Thorpe-Young 2013
14.
The Fact ▲ 50,000,000,000 © Liam
Thorpe-Young 2013
15.
The Fact 1/2 2012 © Liam
Thorpe-Young 2013
16.
Mobile Platform Market
Share 2012 2.7% 18.8% 64.1% http://www.gartner.com/newsroom/id/2120015 © Liam Thorpe-Young 2013
17.
App Revenue 2012 4% 74% 20% http://techland.time.com/2013/04/16/ios-vs-android/ ©
Liam Thorpe-Young 2013
18.
App Download Share
2012 0.3% 40% 40% http://www.research2guidance.com © Liam Thorpe-Young 2013
19.
Market Trends? Games Office Collaboration Health Pre-Teen Education ©
Liam Thorpe-Young 2013
20.
How Do We
Use Them? Micro-Tasking Locality ‘Bored’ 3 Step Rule App Hopping © Liam Thorpe-Young 2013
21.
Money Models Free Freemium -
Free with In App Purchases Subscriptions Adverts & Advert Removal Premium © Liam Thorpe-Young 2013
22.
The Future © Liam
Thorpe-Young 2013
23.
Interesting Future U.S. Department
of Defense Approves iOS 6 Devices for Military Networks © Liam Thorpe-Young 2013
24.
Where Will It
End?http://static5.businessinsider.com © Liam Thorpe-Young 2013
25.
Where Will It
End?http://www.techoftomorrow.com © Liam Thorpe-Young 2013
26.
© Liam Thorpe-Young
2013
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