The document announces a series of six sessions hosted by Rob Martin Murphy and Liane Siebenhaar as part of the Advertising & Marketing Tribe. The sessions will cover topics like creating a brand model, increasing traffic, developing a communication strategy, monitoring campaigns, creativity and content creation, and social media best practices. Each session will be held every second Tuesday at 2:30pm in the CMI Santiago Auditorium. Speakers are listed for each session. The document also provides tips and suggestions for marketing and content creation, such as being useful and entertaining, overestimating your audience, focusing on doing rather than saying, and thinking wrongly.

1. 4. CREATIVITY &
(DIS)CONTENT
Advertising &
Marketing Tribe
EVERY SECOND TUESDAY
2.30PM, CMI
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

2. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Rob.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
ROB MARTIN MURPHY & LIANE SIEBENHAAR @START-UP CHILE

3. NO ONE GIVES A
______ ABOUT
YOU.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

4. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They
are
too
busy
living
their
lives…

5. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They’re
consuming
and
crea=ng
what
really
interests
them:

6. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

7. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

8. INDIFFERENCE
=
OPPORTUNITY
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

9. BE USEFUL.
BE ENTERNTAINING.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

10. WHAT IS YOUR
POINT OF VIEW ON
THE WORLD?
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

11. SOCIALZILLA.
PLATFORMANIA.
ENTERTAINMENTAL.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

12. ART COPY CODE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

13. IDEAS THAT ARE
CONTENT vs IDEAS
THAT CREATE
CONTENT.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

14. CREATE AT THE
SPEED OF
CULTURE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

15. OVERESTIMATE
YOUR
AUDIENCE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

16. DON’T SAY.
DO.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

17. SIGNAL
.VS.
NOISE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

18. THINK
WRONG.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

19. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
When
do
you
know
you’re
doing
it
right?

20. RESOURCES
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE