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Digital Libraries: 
The Phoenix Rising 
from the Ashes	



Sarah Houghton-Jan
Assistant Director of the 	

San Rafael Public Library
author of LibrarianInBlack.net
think about libraries
and technology today.
what do you want
libraries and technology
     to be, to mean?
what is changing in
library technology?
what is changing in
library user needs?	

your community’s
what is happening in
  other libraries?	

         businesses
what is changing in
what people do daily?	

   your friends  family
reaffirm core library values	

  • complete and balanced information 	

  • education, entertainment, 
    self-improvement	

  • research assistance	

  • freedom of information access	

  • information privacy and security
40
11
42
12
your fragmented online life
                             school websites
                                                              Google
                           blogs        videocasts
       the web 
                             Education
                   Amazon
       at large
                                                       Yahoo
                           podcasts eTextBooks
                                   Wikipedia                    intranet
    iTunes blogs                                        blogs
               Netflix
 retail eBooks   digital
                                       digital periodicals
Entertainment
 libraries?
                                Profession
 casual gaming                                         webinars          email
         retail therapy             Twitter                 professional orgs
   YouTube Hulu
                          text messaging       email            LinkedIn

       app stores         Communication
                    SEO
                                 video chat             promoted sites
                            IM
                 Bing                          VOIP
                                 Facebook               ads                    © 2011 | Sarah
                                                                               Houghton-Jan
physical vs. virtual library use
Australian Bureau of Statistics (June 2010)
Internet Use	

•  80.1% of Australians are regular internet
  users (August 2009, Nielsen)	

•  Their social network use           (April 2010, Nielsen):   	

  -    90% are social networkers	

  -    63% use Facebook	

  -    23% use Twitter (12% of all Australians)	

  -    City residents are 10x more likely to use Twitter	

  -    Australian internet users spend the most time social
       networking: 7 hrs 19 min per month
The Facebook Factor	

• Facebook is the 2nd most visited website by
  after Google.com.au (ages 18-24, Facebook
  wins)	

• Facebook has 19.3% of all page views vs.
  Google.com.au’s 7.4%	

• Facebook is the #1 search term in each of
  the major search engines	

• 11% of visits to all other websites come
  from links in Facebook	

•  (October 2010, Hitwise)
Mobile Use              (Nielsen 2009 report)	





•  43% of online Australians own smartphones 	

•  73% of smartphone owners run web
  searches regularly	

•  18% use Twitter on mobile (1/2 use it daily)	

•  18% use YouTube on mobile	

•  66% of mobile social networkers are 35
device continuum
ubiquity of touch screens
always with you?
internet TV
3D gaming and Tv
download vs. streaming
3D printing: MakerBot	





technological singularity
Who owns your
   data?
the challenge of digital
      proliferation 
is an opportunity for us
collections	


     •  digital vs. physical	

     •  budget choices	

     •  selection process	

     •  access while closed
explosion in digital use	

• ...in the last year @ San Jose Public
  Library...	

•  ebook downloads +43%	

•  digital reference questions +450%	

•  catalog use +140%	

•  extended web presence use +12,000%
digital collections	


        •  user awareness	

        •  formats	

        •  digital rights management	

        •  owning  leasing models	

        •  device support
extended collections	


         •  digitize local materials	

         •  support more than text	

         •  loan out technology	

         •  non-traditional content
information services	



         •  are we still committed?	

         •  competitive advantage	

         •  going to the user
programming	




•  digital divide and the long tail	

•  ‘have nots’ vs. ‘sorta haves’ vs. ‘haves’
library catalogs	

         •  usability	

         •  integration	

         •  federated searching’s
           limited success	

         •  serendipity
library websites	



       •  what do we cut?	

       •  focus on function, not
         brand or category
go mobile or
 go home
sites vs. apps
augmented reality	

         •  local history tours	

         •  library wayfinding	

         •  genealogy	

         •  what do you have
           that no one else
           does?
computing services	

         •  speed	

         •  hardware  software	

         •  open drives  ports	

         •  downloads  installs	

         •  secure  free wifi
computing spaces	


       •  tech support	

       •  ergonomic seating	

       •  encourage collaboration	

       •  comfortable lighting
Community
acting on library values
       (digitally)	



          community advocacy
freedom of information
i fought the man, and...
i won.
expert research help
personal privacy
net neutrality
ask the people you
serve what would make
   their lives easier.
we are the library.	


     we democratize
information  expertise.
and we are all 	

frakking awesome.
Sarah Houghton-Jan
web: LibrarianInBlack.net
twitter: @TheLiB
email: LibrarianInBlack@gmail.com
im: LibrarianInBlack
facebook: facebook.com/LibrarianInBlack

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Digital Libraries: The Phoenix Rising from the Ashes

  • 1. Digital Libraries: The Phoenix Rising from the Ashes Sarah Houghton-Jan Assistant Director of the San Rafael Public Library author of LibrarianInBlack.net
  • 2. think about libraries and technology today.
  • 3.
  • 4. what do you want libraries and technology to be, to mean?
  • 5. what is changing in library technology?
  • 6. what is changing in library user needs? your community’s
  • 7. what is happening in other libraries? businesses
  • 8. what is changing in what people do daily? your friends family
  • 9. reaffirm core library values • complete and balanced information • education, entertainment, self-improvement • research assistance • freedom of information access • information privacy and security
  • 10.
  • 11. 40 11
  • 12. 42 12
  • 13. your fragmented online life school websites Google blogs videocasts the web Education Amazon at large Yahoo podcasts eTextBooks Wikipedia intranet iTunes blogs blogs Netflix retail eBooks digital digital periodicals Entertainment libraries? Profession casual gaming webinars email retail therapy Twitter professional orgs YouTube Hulu text messaging email LinkedIn app stores Communication SEO video chat promoted sites IM Bing VOIP Facebook ads © 2011 | Sarah Houghton-Jan
  • 14.
  • 15. physical vs. virtual library use
  • 16. Australian Bureau of Statistics (June 2010)
  • 17. Internet Use •  80.1% of Australians are regular internet users (August 2009, Nielsen) •  Their social network use (April 2010, Nielsen): -  90% are social networkers -  63% use Facebook -  23% use Twitter (12% of all Australians) -  City residents are 10x more likely to use Twitter -  Australian internet users spend the most time social networking: 7 hrs 19 min per month
  • 18. The Facebook Factor • Facebook is the 2nd most visited website by after Google.com.au (ages 18-24, Facebook wins) • Facebook has 19.3% of all page views vs. Google.com.au’s 7.4% • Facebook is the #1 search term in each of the major search engines • 11% of visits to all other websites come from links in Facebook •  (October 2010, Hitwise)
  • 19. Mobile Use (Nielsen 2009 report) •  43% of online Australians own smartphones •  73% of smartphone owners run web searches regularly •  18% use Twitter on mobile (1/2 use it daily) •  18% use YouTube on mobile •  66% of mobile social networkers are 35
  • 21. ubiquity of touch screens
  • 27.
  • 28. Who owns your data?
  • 29.
  • 30. the challenge of digital proliferation is an opportunity for us
  • 31. collections •  digital vs. physical •  budget choices •  selection process •  access while closed
  • 32. explosion in digital use • ...in the last year @ San Jose Public Library... •  ebook downloads +43% •  digital reference questions +450% •  catalog use +140% •  extended web presence use +12,000%
  • 33. digital collections •  user awareness •  formats •  digital rights management •  owning leasing models •  device support
  • 34. extended collections •  digitize local materials •  support more than text •  loan out technology •  non-traditional content
  • 35. information services •  are we still committed? •  competitive advantage •  going to the user
  • 36. programming •  digital divide and the long tail •  ‘have nots’ vs. ‘sorta haves’ vs. ‘haves’
  • 37. library catalogs •  usability •  integration •  federated searching’s limited success •  serendipity
  • 38. library websites •  what do we cut? •  focus on function, not brand or category
  • 39. go mobile or go home
  • 41. augmented reality •  local history tours •  library wayfinding •  genealogy •  what do you have that no one else does?
  • 42. computing services •  speed •  hardware software •  open drives ports •  downloads installs •  secure free wifi
  • 43. computing spaces •  tech support •  ergonomic seating •  encourage collaboration •  comfortable lighting
  • 44.
  • 46. acting on library values (digitally) community advocacy
  • 48. i fought the man, and...
  • 53. ask the people you serve what would make their lives easier.
  • 54. we are the library. we democratize information expertise.
  • 55. and we are all frakking awesome.
  • 56.
  • 57. Sarah Houghton-Jan web: LibrarianInBlack.net twitter: @TheLiB email: LibrarianInBlack@gmail.com im: LibrarianInBlack facebook: facebook.com/LibrarianInBlack