This document provides 10 steps for libraries to provide mobile services on a limited budget. It recommends making the website and catalog mobile friendly, providing mobile access to databases and ebooks, using social media and location-based apps, creating a custom mobile app, offering in-library mobile services, and marketing the library's mobile offerings. Future challenges include keeping up with various mobile devices, platforms, formats, and digital rights issues.
5. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
162 million - 2/3 of all mobile handsets
6. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
162 million - 2/3 of all mobile handsets
‣ 43% own MP3 players
7. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
162 million - 2/3 of all mobile handsets
‣ 43% own MP3 players
‣ stats on iPad - 500,000 (+ watch Android tablets)
8. Jolie O’Dell, Mashable, on the Morgan Stanley study:
http://mashable.com/2010/04/13/mobile-web-stats/
9. Even if you don’t use a smart phone,
recognize that your users do.
15. #1: your website
‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
16. #1: your website
‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
‣ (or whole site) and a mobile services
create a mobile version of your homepage
webpage too
17. create mobile version of your homepage (or whole
site) w/ only mobile-friendly services
get advice at “Mobile Friendly Library Websites” by Fleur Helsingor at
the University of California, Berkeley
(http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)
18.
19.
20. ‣ is your website mobile-friendly?
find out at W3C’s mobileOK Checker
32. #3: databases
‣ mobile apps and/or mobile-friendly pages
- EBSCO (page)
- Gale (app)
- others
33. #3: databases
‣ mobile apps and/or mobile-friendly pages
- EBSCO (page)
- Gale (app)
- others
‣ check with all vendors
34. #3: databases
‣ mobile apps and/or mobile-friendly pages
- EBSCO (page)
- Gale (app)
- others
‣ check with all vendors
‣ watch for feature & functionality loss
39. #4: ebooks
‣ eAudioBook formats: MP3s/DRM-laden
formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
40. #4: ebooks
‣ eAudioBook formats: MP3s/DRM-laden
formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
‣ who missed the boat?
41. #4: ebooks
‣ eAudioBook formats: MP3s/DRM-laden
formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
‣ who missed the boat?
‣ check with all vendors
69. #10: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”
70. #10: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”
‣ buy ads in relevant apps (local, library-like)
71. #10: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”
‣ buy ads in relevant apps (local, library-like)
‣ contests for signing up, mayorships, etc.
74. …inc. marketing staff
‣ ensure mobile access to work email and
calendar
‣ train staff on mobile access to library stuff
75. …inc. marketing staff
‣ ensure mobile access to work email and
calendar
‣ train staff on mobile access to library stuff
‣ encourage staff use of mobile to do work
76. …inc. marketing staff
‣ ensure mobile access to work email and
calendar
‣ train staff on mobile access to library stuff
‣ encourage staff use of mobile to do work
‣ buy mobile devices for staff to use/train on
77. 7 apps every librarian
should know
‣ Evernote
‣ IMDB
‣ Yelp
78. 7 apps every librarian
should know
‣ WorldCat ‣ Evernote
‣ IMDB
‣ Yelp
79. 7 apps every librarian
should know
‣ WorldCat ‣ Evernote
‣ Kindle/Nook ‣ IMDB
‣ Yelp
80. 7 apps every librarian
should know
‣ WorldCat ‣ Evernote
‣ Kindle/Nook ‣ IMDB
‣ Google Translate ‣ Yelp
81. 7 apps every librarian
should know
‣ WorldCat ‣ Evernote
‣ Kindle/Nook ‣ IMDB
‣ Google Translate ‣ Yelp
‣ Foursquare