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Thumbsup	
  |	
  May,	
  2013	
  
MONETIZE	
  YOUR	
  APPS!	
  
Introduc7ons	
  
Lichi	
  Wu	
  
Director,	
  Mone:za:on	
  
Solu:ons	
  –	
  APAC	
  
	
  
Connect	
  with	
  Us:	
  
lwu@millennialmedia.com	
  
@lichiwu	
  
@millennialmedia	
  
	
  
Get	
  Started:	
  
mMedia.com	
  
	
  
Have	
  a	
  Mone7za7on	
  Plan	
  
It’s	
  never	
  to	
  early	
  to	
  
start	
  thinking	
  about	
  
how	
  you’ll	
  mone7ze	
  
your	
  applica7on.	
  	
  
	
  
Think	
  of	
  mone7za7on	
  
as	
  a	
  product	
  feature.	
  	
  
Mobile	
  Apps	
  &	
  Media	
  
Media	
  Makes	
  
Money	
  
Mobile	
  Apps	
  	
  
Are	
  Media	
  
Exponential Growth of Mobile!
Android	
  “phone”	
  
adop7on	
  has	
  
ramped	
  even	
  
faster	
  –	
  nearly	
  6x	
  
iPhone	
  
Exponential Growth of Mobile!
1.1B	
  Global	
  
Smartphone	
  
Subscribers	
  
	
  
42%	
  Growth	
  
	
  
Q4:12	
  @	
  Only	
  
17%	
  of	
  Mobile	
  
Subscribers	
  
Mobile	
  Consump7on	
  Versus	
  Other	
  Major	
  
Media	
  	
  
Year	
  over	
  Year,	
  
Growth	
  of	
  Time	
  
Spent	
  on	
  Mobile	
  
Has	
  Exceeded	
  
Television	
  
Know	
  Your	
  Users	
  to	
  Grow	
  Your	
  Opportunity	
  
Where	
  are	
  
they	
  located?	
  
What	
  devices	
  
do	
  they	
  use?	
  
What	
  opera7ng	
  
system	
  do	
  they	
  
use?	
  
How	
  long	
  do	
  
they	
  stay?	
  
How	
  ocen	
  
do	
  they	
  use	
  
your	
  app?	
  
Which	
  Mone7za7on	
  Strategy	
  is	
  Right	
  for	
  You?	
  
Paid	
  Downloads	
  
§  Mone:ze	
  on	
  the	
  front	
  
end,	
  but	
  the	
  plaJorm	
  
takes	
  30%.	
  
§  Develop	
  loyal	
  user	
  
base,	
  but	
  it’s	
  harder	
  to	
  
scale.	
  
§  Less	
  compe::on	
  in	
  the	
  
app	
  stores,	
  but	
  HIGHER	
  
expecta:ons	
  from	
  
users	
  ul:mately	
  sets	
  
the	
  stage	
  for	
  	
  
mone:za:on.	
  
VS	
  
In-­‐App	
  Purchases	
   Mobile	
  Adver7sing	
  
§  Na:ve	
  in-­‐game	
  
enhancements	
  to	
  
drive	
  up-­‐sales;	
  Seeing	
  
broad	
  range	
  from	
  	
  
$0.99-­‐$99.	
  
§  Examples	
  include	
  
weapons,	
  hints,	
  level-­‐
ups,	
  Avatars,	
  etc.	
  
§  Hard	
  to	
  find	
  sweet	
  
spot	
  for	
  “whales”	
  
without	
  driving	
  away	
  
minnows.	
  
§  Mone:ze	
  your	
  non-­‐
spending	
  users	
  —	
  “The	
  
99%”	
  
§  Plug-­‐n-­‐play	
  banners,	
  
rich	
  media	
  &	
  video	
  ads	
  
§  Deliver	
  targeted	
  ads	
  via	
  
loca:on	
  &	
  
demographic	
  metadata	
  
VS	
  
Which	
  Mone7za7on	
  Strategy	
  is	
  Right	
  for	
  You?	
  
Paid	
  Downloads	
  
§  Mone:ze	
  on	
  the	
  front	
  
end,	
  but	
  the	
  plaJorm	
  
takes	
  30%	
  
§  Develop	
  loyal	
  user	
  
base,	
  but	
  it’s	
  harder	
  to	
  
scale	
  
§  Less	
  compe::on	
  in	
  the	
  
app	
  stores,	
  but	
  HIGHER	
  
expecta:ons	
  from	
  
users	
  ul:mately	
  sets	
  
the	
  stage	
  for	
  	
  
mone:za:on	
  
In-­‐App	
  Purchases	
   Mobile	
  Adver7sing	
  
§  Na:ve	
  in-­‐game	
  
enhancements	
  to	
  
drive	
  up-­‐sales;	
  Seeing	
  
broad	
  range	
  from	
  	
  
$0.99-­‐$99	
  
§  Examples	
  include	
  
weapons,	
  hints,	
  level-­‐
ups,	
  Avatars,	
  etc.	
  
§  Hard	
  to	
  find	
  sweet	
  
spot	
  for	
  “whales”	
  
without	
  driving	
  away	
  
minnows.	
  
§  Mone:ze	
  your	
  non-­‐
spending	
  users	
  —	
  “The	
  
99%”	
  
§  Plug-­‐n-­‐play	
  banners,	
  
rich	
  media	
  &	
  video	
  ads	
  
§  Deliver	
  targeted	
  ads	
  via	
  
loca:on	
  &	
  
demographic	
  metadata	
  
How	
  About	
  All	
  Three?	
  
Real World Examples!
Paid	
  Apps	
   In-­‐App	
  Purchases	
   Mobile	
  Adver7sing	
  
Paid	
  Applica7ons	
  
Would	
  
you	
  pay?	
  
In-­‐App	
  Purchases	
  
Virtual	
  Goods	
  &	
  	
  
Extra	
  Features	
  
§  Coins	
  
§  Avatars	
  
§  Level	
  Ups	
  
Subscrip7ons	
  
§  Magazines	
  
§  Newspapers	
  
Mobile	
  Adver7sing	
  
Source:	
  eMarketer,	
  Dec	
  2012	
  
Mobile	
  Adver7sing	
  is	
  a	
  $8.41B	
  
Market	
  Worldwide	
  
Work	
  With	
  A	
  Trusted,	
  Independent	
  Industry	
  
Leader	
  
	
  Source:	
  IDC,	
  December	
  2011	
  
MOBILE	
  DISPLAY	
  ADVERTISING	
  
MARKET	
  SHARE	
  
Mobile-­‐First	
  Focus	
  
§  Founded	
  in	
  2006	
  by	
  
mobile,	
  adver:sing	
  and	
  
media	
  innovators	
  
§  Not	
  part	
  of	
  a	
  major	
  PC	
  
internet	
  portal	
  or	
  
search	
  engine	
  
§  We	
  don’t	
  sell	
  handsets	
  
or	
  own	
  an	
  app	
  store	
  
§  Mobile	
  adver:sing	
  is	
  
what	
  we	
  do	
  
Your	
  Partners	
  Should	
  Be	
  More	
  Than	
  One	
  
Dimensional	
  
Fill	
  Rate	
  
•  Campaign	
  diversity	
  
•  Ability	
  to	
  deliver	
  brand	
  &	
  
performance	
  campaigns	
  
across	
  all	
  pricing	
  models	
  
Adver7ser	
  Quality	
  
•  Premium	
  adver:ser	
  	
  
demand	
  
•  Adver:sers	
  span	
  all	
  
adver:sing	
  ver:cals	
  
eCPM	
  
•  Brand	
  focus	
  
•  Rich	
  media	
  crea:ve	
  execu:ons	
  
•  Advanced	
  targe:ng	
  solu:ons	
  
Have	
  A	
  Plan	
  
DON’T	
  WAIT	
  UNTIL	
  THE	
  LAST	
  MINUTE	
  
§  Integrate	
  ads	
  early	
  in	
  your	
  development	
  process	
  
	
  
§  Include	
  ads	
  as	
  part	
  of	
  your	
  tes:ng	
  plan	
  
	
  
§  We’re	
  here	
  to	
  help	
  every	
  step	
  of	
  the	
  way	
  
Enable	
  All	
  Ad	
  Formats	
  To	
  Make	
  More	
  Money	
  
BANNERS	
  
1	
   RICH	
  
MEDIA	
  2	
   3	
  INTERACTIVE	
  
VIDEO	
  
Banner	
  Ads	
  
WHY	
  ADVERTISERS	
  USE	
  
BANNER	
  ADS	
  
To	
  connect	
  with	
  their	
  target	
  audiences	
  
economically	
  and	
  efficiently	
  across	
  a	
  
broad	
  range	
  of	
  inventory	
  
YOUR	
  OPPORTUNITY	
  
§  Exposure	
  to	
  both	
  premium	
  
performance	
  and	
  brand	
  adver:sers	
  
§  Ads	
  typically	
  provide	
  higher	
  fill	
  rates	
  
Rich	
  Media	
  Ads	
  
WHY	
  ADVERTISERS	
  USE	
  
RICH	
  MEDIA	
  ADS	
  
YOUR	
  OPPORTUNITY	
  
§  Exposure	
  to	
  premium	
  brand	
  adver:sers	
  
§  Ads	
  typically	
  provide	
  higher	
  eCPMs	
  
§  A	
  high	
  visibility	
  opportunity	
  that	
  maximizes	
  
exposure	
  and	
  creates	
  buzz	
  for	
  brands	
  
§  A	
  flexible	
  ad	
  format,	
  offering	
  a	
  wide	
  variety	
  
of	
  features	
  and	
  ac:ons	
  that	
  can	
  be	
  layered	
  
within	
  the	
  experience	
  
Interac7ve	
  Video	
  Ads	
  
WHY	
  ADVERTISERS	
  USE	
  	
  
INTERACTIVE	
  VIDEO	
  ADS	
  
YOUR	
  OPPORTUNITY	
  
§  Exposure	
  to	
  premium	
  brand	
  adver:sers	
  
§  Ads	
  typically	
  provide	
  excep:onally	
  high	
  eCPMs	
  
§  Available	
  for	
  iOS	
  and	
  Android	
  
§  To	
  capture	
  the	
  ajen:on	
  of	
  their	
  target	
  
audience	
  and	
  inspire	
  ac:on	
  
§  The	
  variety	
  of	
  interac:ve	
  features,	
  from	
  
m-­‐commerce	
  to	
  social,	
  empowers	
  brands	
  
to	
  build	
  a	
  brand	
  experience	
  that	
  can	
  only	
  
be	
  delivered	
  via	
  mobile	
  
EXPERIENCE	
  IT	
  
The	
  Importance	
  of	
  Ad	
  Placement	
  
EFFECTIVE	
  PLACEMENT	
  
§  Ads	
  that	
  are	
  not	
  
intrusive,	
  but	
  clearly	
  
visible.	
  
§  Ads	
  that	
  are	
  
appropriately	
  sized.	
  
§  Ads	
  that	
  use	
  the	
  
appropriate	
  transi:on	
  or	
  
open	
  space	
  on	
  the	
  page.	
  
§  Only	
  one	
  ad	
  on	
  a	
  page.	
  
INEFFECTIVE	
  PLACEMENT	
  
§  Ads	
  that	
  are	
  placed	
  near	
  
ac:on	
  bujons	
  or	
  interfere	
  
with	
  user	
  experience.	
  
§  Ads	
  in	
  a	
  loca:on	
  that	
  can	
  
contribute	
  to	
  accidental,	
  
“fat	
  finger”	
  clicks	
  
§  Ads	
  that	
  are	
  cut	
  off	
  or	
  have	
  
poor	
  resolu:on.	
  
VS	
  
Make	
  Your	
  Inventory	
  Stand	
  Out	
  
§ High	
  volume	
  and	
  click	
  through	
  rate	
  
	
  
§ Enable	
  engaging	
  rich	
  media	
  and	
  video	
  ad	
  units	
  
	
  
§ Pass	
  available	
  metadata	
  –	
  data	
  that	
  your	
  users	
  have	
  agreed	
  to	
  
share	
  with	
  your	
  applica:on	
  and	
  given	
  you	
  permission	
  to	
  share	
  
with	
  us.	
  This	
  includes	
  loca:on,	
  gender,	
  age	
  and	
  income.	
  
	
  
§ Integrate	
  ads	
  early	
  in	
  your	
  development	
  process	
  and	
  include	
  
adver:sing	
  in	
  your	
  tes:ng	
  plan.	
  	
  
Why	
  Millennial	
  Media	
  
Proven	
  Technology	
  
Mobile	
  adver:sing	
  is	
  our	
  singular	
  focus.	
  From	
  
innova:ve	
  SDKs	
  to	
  insighJul	
  repor:ng,	
  our	
  
technology	
  backbone	
  can	
  help	
  power	
  your	
  
business.	
  
Developer	
  Focused	
  
	
  Comprehensive	
  suite	
  of	
  mobile	
  adver:sing	
  	
  
and	
  mone:za:on	
  tools	
  to	
  drive	
  revenue	
  and	
  
downloads.	
  	
  
Cross-­‐Plakorm	
  
We	
  support	
  iOS,	
  Android,	
  Windows	
  Phone,	
  
mobile	
  web	
  and	
  more	
  across	
  more	
  than	
  7,500	
  
devices	
  from	
  smartphones,	
  to	
  tablets,	
  to	
  
feature	
  phones.	
  
Extensive	
  Support	
  
	
  Deep	
  exper:se	
  in	
  mobile	
  and	
  technology,	
  
coupled	
  with	
  flexible	
  full-­‐	
  and	
  self-­‐service	
  
adver:sing	
  and	
  mone:za:on	
  solu:ons.	
  	
  
Proven	
  Mobile	
  Plakorm	
  
Mone7za7on	
  Tools	
  for	
  Developers	
  
Client	
  Ads	
  
Sell	
  ad	
  campaigns	
  to	
  your	
  own	
  
clients	
  and	
  use	
  our	
  ad-­‐serving	
  
technology	
  to	
  run	
  them	
  in	
  your	
  
app	
  
In-­‐app	
  Adver7sing	
  
	
  
Leverage	
  our	
  mobile	
  adver:sing	
  
plaJorm	
  to	
  put	
  ads	
  from	
  our	
  
premium	
  adver:sers	
  in	
  your	
  app.	
  	
  
House	
  Ads	
  
Create	
  an	
  ad	
  campaign	
  to	
  promote	
  
your	
  apps	
  on	
  your	
  own	
  inventory	
  
GROW	
  YOUR	
  BUSINESS	
  WITH	
  IN-­‐APP	
  ADVERTISING	
  
Adver7sing	
  Tools	
  for	
  Developers	
  
Control	
  Mobile	
  Ad	
  Crea7ve	
  
Use	
  the	
  crea:ve	
  gallery	
  to	
  upload,	
  create	
  and	
  
organize	
  your	
  mobile	
  banner	
  ads.	
  
Reach	
  Your	
  Target	
  Audience	
  
	
  
Leverage	
  a	
  variety	
  of	
  targe:ng	
  op:ons	
  -­‐	
  
including	
  geographic,	
  OS,	
  OS	
  version	
  and	
  device	
  
type	
  -­‐to	
  ensure	
  your	
  message	
  reaches	
  the	
  right	
  
mobile	
  users.	
  	
  
Track	
  &	
  Measure	
  Campaigns	
  
Get	
  the	
  campaign	
  insights	
  and	
  repor:ng	
  you	
  	
  
need	
  to	
  make	
  smart	
  adver:sing	
  decisions.	
  	
  
Easy-­‐to-­‐Manage	
  Ad	
  Campaigns	
  
An	
  effec:ve	
  mobile	
  adver:sing	
  solu:on	
  that	
  allows	
  
you	
  to	
  easily	
  put	
  money	
  earned	
  from	
  mone:zing	
  
applica:ons	
  with	
  us	
  toward	
  your	
  own	
  mobile	
  
adver:sing	
  efforts.	
  
DRIVE	
  DOWNLOADS	
  &	
  ACQUIRE	
  NEW	
  USERS	
  WITH	
  MOBILE	
  ADVERTISING	
  
Lichi	
  Wu	
  
Director	
  of	
  Global	
  Mone:za:on	
  Solu:ons,	
  APAC	
  
lwu@MillennialMedia.com	
  
@lichiwu	
  
	
  
THANK	
  YOU!	
  
Please	
  visit	
  mMedia.com	
  to	
  get	
  started	
  today.	
  	
  
Receive	
  a	
  $100	
  mMedia	
  adver:sing	
  credit	
  when	
  you	
  spend	
  $1	
  to	
  
drive	
  installs	
  of	
  your	
  app.	
  Use	
  promo	
  code	
  GMS!13LW^k	
  when	
  
you	
  create	
  a	
  mobile	
  ad	
  campaign	
  on	
  mMedia.com.	
  	
  
Limited	
  Time	
  Offer	
  for	
  Anendees!	
  

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How to Monetize Your Apps

  • 1. Thumbsup  |  May,  2013   MONETIZE  YOUR  APPS!  
  • 2. Introduc7ons   Lichi  Wu   Director,  Mone:za:on   Solu:ons  –  APAC     Connect  with  Us:   lwu@millennialmedia.com   @lichiwu   @millennialmedia     Get  Started:   mMedia.com    
  • 3. Have  a  Mone7za7on  Plan   It’s  never  to  early  to   start  thinking  about   how  you’ll  mone7ze   your  applica7on.       Think  of  mone7za7on   as  a  product  feature.    
  • 4. Mobile  Apps  &  Media   Media  Makes   Money   Mobile  Apps     Are  Media  
  • 5. Exponential Growth of Mobile! Android  “phone”   adop7on  has   ramped  even   faster  –  nearly  6x   iPhone  
  • 6. Exponential Growth of Mobile! 1.1B  Global   Smartphone   Subscribers     42%  Growth     Q4:12  @  Only   17%  of  Mobile   Subscribers  
  • 7. Mobile  Consump7on  Versus  Other  Major   Media     Year  over  Year,   Growth  of  Time   Spent  on  Mobile   Has  Exceeded   Television  
  • 8. Know  Your  Users  to  Grow  Your  Opportunity   Where  are   they  located?   What  devices   do  they  use?   What  opera7ng   system  do  they   use?   How  long  do   they  stay?   How  ocen   do  they  use   your  app?  
  • 9. Which  Mone7za7on  Strategy  is  Right  for  You?   Paid  Downloads   §  Mone:ze  on  the  front   end,  but  the  plaJorm   takes  30%.   §  Develop  loyal  user   base,  but  it’s  harder  to   scale.   §  Less  compe::on  in  the   app  stores,  but  HIGHER   expecta:ons  from   users  ul:mately  sets   the  stage  for     mone:za:on.   VS   In-­‐App  Purchases   Mobile  Adver7sing   §  Na:ve  in-­‐game   enhancements  to   drive  up-­‐sales;  Seeing   broad  range  from     $0.99-­‐$99.   §  Examples  include   weapons,  hints,  level-­‐ ups,  Avatars,  etc.   §  Hard  to  find  sweet   spot  for  “whales”   without  driving  away   minnows.   §  Mone:ze  your  non-­‐ spending  users  —  “The   99%”   §  Plug-­‐n-­‐play  banners,   rich  media  &  video  ads   §  Deliver  targeted  ads  via   loca:on  &   demographic  metadata   VS  
  • 10. Which  Mone7za7on  Strategy  is  Right  for  You?   Paid  Downloads   §  Mone:ze  on  the  front   end,  but  the  plaJorm   takes  30%   §  Develop  loyal  user   base,  but  it’s  harder  to   scale   §  Less  compe::on  in  the   app  stores,  but  HIGHER   expecta:ons  from   users  ul:mately  sets   the  stage  for     mone:za:on   In-­‐App  Purchases   Mobile  Adver7sing   §  Na:ve  in-­‐game   enhancements  to   drive  up-­‐sales;  Seeing   broad  range  from     $0.99-­‐$99   §  Examples  include   weapons,  hints,  level-­‐ ups,  Avatars,  etc.   §  Hard  to  find  sweet   spot  for  “whales”   without  driving  away   minnows.   §  Mone:ze  your  non-­‐ spending  users  —  “The   99%”   §  Plug-­‐n-­‐play  banners,   rich  media  &  video  ads   §  Deliver  targeted  ads  via   loca:on  &   demographic  metadata   How  About  All  Three?  
  • 11. Real World Examples! Paid  Apps   In-­‐App  Purchases   Mobile  Adver7sing  
  • 12. Paid  Applica7ons   Would   you  pay?  
  • 13. In-­‐App  Purchases   Virtual  Goods  &     Extra  Features   §  Coins   §  Avatars   §  Level  Ups   Subscrip7ons   §  Magazines   §  Newspapers  
  • 14. Mobile  Adver7sing   Source:  eMarketer,  Dec  2012   Mobile  Adver7sing  is  a  $8.41B   Market  Worldwide  
  • 15. Work  With  A  Trusted,  Independent  Industry   Leader    Source:  IDC,  December  2011   MOBILE  DISPLAY  ADVERTISING   MARKET  SHARE   Mobile-­‐First  Focus   §  Founded  in  2006  by   mobile,  adver:sing  and   media  innovators   §  Not  part  of  a  major  PC   internet  portal  or   search  engine   §  We  don’t  sell  handsets   or  own  an  app  store   §  Mobile  adver:sing  is   what  we  do  
  • 16. Your  Partners  Should  Be  More  Than  One   Dimensional   Fill  Rate   •  Campaign  diversity   •  Ability  to  deliver  brand  &   performance  campaigns   across  all  pricing  models   Adver7ser  Quality   •  Premium  adver:ser     demand   •  Adver:sers  span  all   adver:sing  ver:cals   eCPM   •  Brand  focus   •  Rich  media  crea:ve  execu:ons   •  Advanced  targe:ng  solu:ons  
  • 17. Have  A  Plan   DON’T  WAIT  UNTIL  THE  LAST  MINUTE   §  Integrate  ads  early  in  your  development  process     §  Include  ads  as  part  of  your  tes:ng  plan     §  We’re  here  to  help  every  step  of  the  way  
  • 18. Enable  All  Ad  Formats  To  Make  More  Money   BANNERS   1   RICH   MEDIA  2   3  INTERACTIVE   VIDEO  
  • 19. Banner  Ads   WHY  ADVERTISERS  USE   BANNER  ADS   To  connect  with  their  target  audiences   economically  and  efficiently  across  a   broad  range  of  inventory   YOUR  OPPORTUNITY   §  Exposure  to  both  premium   performance  and  brand  adver:sers   §  Ads  typically  provide  higher  fill  rates  
  • 20. Rich  Media  Ads   WHY  ADVERTISERS  USE   RICH  MEDIA  ADS   YOUR  OPPORTUNITY   §  Exposure  to  premium  brand  adver:sers   §  Ads  typically  provide  higher  eCPMs   §  A  high  visibility  opportunity  that  maximizes   exposure  and  creates  buzz  for  brands   §  A  flexible  ad  format,  offering  a  wide  variety   of  features  and  ac:ons  that  can  be  layered   within  the  experience  
  • 21. Interac7ve  Video  Ads   WHY  ADVERTISERS  USE     INTERACTIVE  VIDEO  ADS   YOUR  OPPORTUNITY   §  Exposure  to  premium  brand  adver:sers   §  Ads  typically  provide  excep:onally  high  eCPMs   §  Available  for  iOS  and  Android   §  To  capture  the  ajen:on  of  their  target   audience  and  inspire  ac:on   §  The  variety  of  interac:ve  features,  from   m-­‐commerce  to  social,  empowers  brands   to  build  a  brand  experience  that  can  only   be  delivered  via  mobile   EXPERIENCE  IT  
  • 22. The  Importance  of  Ad  Placement   EFFECTIVE  PLACEMENT   §  Ads  that  are  not   intrusive,  but  clearly   visible.   §  Ads  that  are   appropriately  sized.   §  Ads  that  use  the   appropriate  transi:on  or   open  space  on  the  page.   §  Only  one  ad  on  a  page.   INEFFECTIVE  PLACEMENT   §  Ads  that  are  placed  near   ac:on  bujons  or  interfere   with  user  experience.   §  Ads  in  a  loca:on  that  can   contribute  to  accidental,   “fat  finger”  clicks   §  Ads  that  are  cut  off  or  have   poor  resolu:on.   VS  
  • 23. Make  Your  Inventory  Stand  Out   § High  volume  and  click  through  rate     § Enable  engaging  rich  media  and  video  ad  units     § Pass  available  metadata  –  data  that  your  users  have  agreed  to   share  with  your  applica:on  and  given  you  permission  to  share   with  us.  This  includes  loca:on,  gender,  age  and  income.     § Integrate  ads  early  in  your  development  process  and  include   adver:sing  in  your  tes:ng  plan.    
  • 24. Why  Millennial  Media   Proven  Technology   Mobile  adver:sing  is  our  singular  focus.  From   innova:ve  SDKs  to  insighJul  repor:ng,  our   technology  backbone  can  help  power  your   business.   Developer  Focused    Comprehensive  suite  of  mobile  adver:sing     and  mone:za:on  tools  to  drive  revenue  and   downloads.     Cross-­‐Plakorm   We  support  iOS,  Android,  Windows  Phone,   mobile  web  and  more  across  more  than  7,500   devices  from  smartphones,  to  tablets,  to   feature  phones.   Extensive  Support    Deep  exper:se  in  mobile  and  technology,   coupled  with  flexible  full-­‐  and  self-­‐service   adver:sing  and  mone:za:on  solu:ons.    
  • 26. Mone7za7on  Tools  for  Developers   Client  Ads   Sell  ad  campaigns  to  your  own   clients  and  use  our  ad-­‐serving   technology  to  run  them  in  your   app   In-­‐app  Adver7sing     Leverage  our  mobile  adver:sing   plaJorm  to  put  ads  from  our   premium  adver:sers  in  your  app.     House  Ads   Create  an  ad  campaign  to  promote   your  apps  on  your  own  inventory   GROW  YOUR  BUSINESS  WITH  IN-­‐APP  ADVERTISING  
  • 27. Adver7sing  Tools  for  Developers   Control  Mobile  Ad  Crea7ve   Use  the  crea:ve  gallery  to  upload,  create  and   organize  your  mobile  banner  ads.   Reach  Your  Target  Audience     Leverage  a  variety  of  targe:ng  op:ons  -­‐   including  geographic,  OS,  OS  version  and  device   type  -­‐to  ensure  your  message  reaches  the  right   mobile  users.     Track  &  Measure  Campaigns   Get  the  campaign  insights  and  repor:ng  you     need  to  make  smart  adver:sing  decisions.     Easy-­‐to-­‐Manage  Ad  Campaigns   An  effec:ve  mobile  adver:sing  solu:on  that  allows   you  to  easily  put  money  earned  from  mone:zing   applica:ons  with  us  toward  your  own  mobile   adver:sing  efforts.   DRIVE  DOWNLOADS  &  ACQUIRE  NEW  USERS  WITH  MOBILE  ADVERTISING  
  • 28. Lichi  Wu   Director  of  Global  Mone:za:on  Solu:ons,  APAC   lwu@MillennialMedia.com   @lichiwu     THANK  YOU!   Please  visit  mMedia.com  to  get  started  today.     Receive  a  $100  mMedia  adver:sing  credit  when  you  spend  $1  to   drive  installs  of  your  app.  Use  promo  code  GMS!13LW^k  when   you  create  a  mobile  ad  campaign  on  mMedia.com.     Limited  Time  Offer  for  Anendees!