[[2013 GAME-NEXT : ALL STARS] Building Critical MASS : Jayesh Easwaramony, Head of Business Development, InMobi JAPAC

1. GameNext: Building Critical MASS
Mobile Innovation Partner for Developers

2. Megatrends shaping our business
• $ 5 bn+ on M&A
Growth in New • JAPAC will be
and VC funding
smartphone 50% of the Massive Liquidity
• User acquisition
markets smartphone
the key
downloads in
2013
• Quantified Self
Mobile as Multi-modal • Coming soon –
• Social
‘Extended me’ distribution Angry Birds the
• Mid-core
movie ?
segments

3. Megatrend shaping Korea
From Institutionalized
Innovation – ‘Big Boys Club’
Glocal, Viral, Spontaneous,
Ubiquitous , ‘Anyone can be
big’ , Smart to cash in

4. What does it mean to you?
Tough choices – www do you want to be ?
Market focus Business style Investment depth
Creator Marketing / User
Global on day 1 acquisition
Follower
Regional leader Advertising vs User
Optimizer experience
Vertical specialist
Tweaker Systems/ Processes

5. Critical MASS
• Market focus
• User insights Global
Multiply
• Monetization opportunities Expertise
Amplify • Distribution windows Impact during
• Customer segments short time
Best of suite
Simplify • Operations and processes
• Gain access to what the big firms use systems
To
• Thinking big , startup soul
Scale
Faster

6. Inmobi understands ….
1 Leverage insights to execute complex campaigns to gain marketshare
Global
presence • Gree, NHN Line, Wechat, Kakaotalk
• Expertise to win markets – solution sale
Solving the creative problem in 2010
2 • Acquired Sporut – the best HTML 5 Rich Media product
Investing
ahead as a
Series of acquisitions and products to have full developer suite
platform
• App distribution
• Life time value platform for analytics
• Context engine
• Engaging ad formats
400 member strong technology team
3
Partner of
Dedicated teams across 25 offices
choice
Over 100 bn requests a month

7. 1. MONETIZE YOUR USERS NO MATTER WHERE THEY ARE
JAPAN
NORTH AMERICA
North America
EME
119 M 149 M APAC
16 M
246 M
AFRICA
Africa
LATIN AMERICA
Latin America 35 M
22 M
578M mobile consumers 93.4B impressions per month 165 countries
InMobi touches 40% of mobile Internet users globally,
on average 200 times a month through 25,000+ sites and apps

8. Acquire Users
• Performance Advertising
• Comprehensive Ad Tracking across Ad Networks
• Publishing platform for distributing android apps to multiple
app stores
Developer Suite
Monetize Users
to address different
• High performance , Global Ad Network
stages of an
• Powerful & flexible Mediation Platform
App’s life cycle • All in one lightweight SDK
Engage/Retain Users
• Powerful LTV maximization platform
• Detailed In-App analytics , user segmentation & engagement
framework

9. Introducing InMobi LTVP
Insights Segments Actions
Low paying
Ads to low paying
users
users
High paying
users Virtual good sales to
paying users
Deeply
engaged
Reward loyal
loyal users
users
Advanced
users Cross promote to
advanced users
Detailed analytics based
Group users by App Targeted actions to
on User events like
usage and user increase monetization
purchases, level
attributes and engagement
complete etc.
Get started in just three simple steps…

10. Partner of choice
North America
EMEA
APAC

11. Thank you