The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, is an investment rather than a cost, and requires a lot of work to do effectively but can empower games if properly understood and implemented.

1. What you don’t know CAN hurt
you: Understanding the true
meaning of localization

4. How?

5. Why so few success
stories?

6. Localization is a
powerful tool that is
poorly understood.

7. It’s an investment
with a return, not a
cost sink.

8. It’s an investment
with a return, not a
cost sink.

9. It’s an investment
with a return, not a
cost sink.

10. Localization =/= Translation
Localization =/= Language

11. It’s about building
community around
your product, not
language.

12. Total
Approach
Localizing
Content
Language
and
Usability
Testing
Customer
Support
Marketing

13. It’s about building
community around
your product, not
language.

14. It’s about building
community around
your product, not
language.

15. It’s a lot of work.

17. It’s a lot of work.

18. It’s a lot of work.

19. Now you know.
Empower your games!