1. The Diffusion of Facebook

2. Question 1

3. Global diffusion of Facebook
0
10
20
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0 Innovators Opinion Leaders Early Majority Late Majority Laggards
%onlineusersonFacebook
% of online users on Facebook
Series1
US &UK
Germany
Brazil
France
Data Source: Checkfacebook.com 10/25/2010

4. February 2004: Mark Zuckerberg and co-founders Dustin Moskovitz, Chris
Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

5. September October 2005: Facebook expands to add high school
networks, initially in the US and the moving internationally. The
photos application is added
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

6. May 2006: Facebook expands to include work networks, and by
the end of 2007 reaches more than 12million active users
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

7. October 2007: Facebook launches Facebook Platform for Mobile,
and reaches over 50 million active users
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

8. April 2008: Facebook Chat is launched as well as translation
applications for 21 additional languages
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

9. August 2008: Facebook reaches over 100 million active users globally
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/

10. References
• http://www.insidefacebook.com/2008/08/19/
mapping-facebooks-growth-over-time/
• http://www.checkfacebook.com/
• http://www.facebook.com/press/info.php?sta
tistics
• http://www.facebook.com/press/info.php?tim
eline