1. THE CORPORATION
AND EXTERNAL STAKEHOLDER

2. HISTORY OF INDOMIE
 ICBP was established from the Consumer
Branded Product (“CBP”) Group of PT
Indofood Sukses Makmur Tbk (“ISM”), a
holding company listed on the Indonesian
Stock Exchange since 1994.
 ICBP principal brands include a variety of
brands. One of them is instant noodle
named Indomie.

3. CORPORATION RESPONSIBILITY
TOWARDS STAKEHOLDER
 Universal policies – consumer protection
 Ethical perspective – corporation
Responsibility
 Government and International agency
role

4. PRODUCT SAFETY CRITERIA
 How Much Safety is technically attainable?
 What is the acceptable risk level for society, the
customer, and the government?
 Does the product meet societal and consumer
standards?

5. CORPORATE RESPONSIBILITY IN
ADVERTISING
 The Role of media
 Positive Sight
 Negative Sight
 Ethics and advertising
 The FTC and advertising

6. HISTORY OF THE PROBLEM
 The withdrawal of PT. Indofood TBK’s
product called Indomie in Taiwan
 Some arguments about the effect of food
additives that used by the company
(methyl p-hydroxybenzoate and benzoic
acid )

7. PT. INDOFOOD TBK ’S ADVOCACY
 BPOM’s Argument
 CODEX Regulation, which created by
FAO & WHO
 The Minimum Standard, which regulated
by health minister in 1988
 Asking Taiwan diplomacy to clarify its
act (still in process due to no diplomacy
relationship between both countries)

8. CONCLUSION
 Pure Trade Competition
 Basic knowledge of many instant product
 Peter Drucker’s quote, “Build your
consumer relationship and treat them
well”