8. S
Strengths
- Sizable miniature storage
expertise
- User Friendly engineering skill
- Reputation and Brand Image
- Job’s Pixar Experience
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9. W
Weaknesses
- Economic Scale versus computer
rivals
- Maturing computer market
- Limited financial resource
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10. Opportunities
- Confused online music situation
- Emerging file-sharing restrictions
- Limited music industry expertise
O
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