Fruit full greetings MASTER BOUQUET

ABOUT US

Master Bouquet has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries and

congratulations to business events and client gifts. Our bouquets are made fresh with premium fruit arranged
in a variety of stunning displays. Customers can visit our website and order online or via phone. Each bouquet
can be complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple
daisies, dipped banana slices, dipped Granny Smith apple wedges and more! Make every occasion special
with

Master Bouquet

OUR MISSION

At “Master Bouquet” Our Mission is simply to WOW you! We live by this mission
statement every day to ensure that we WOW each and every customer.

EVENTS
Master Bouquet have a fresh fruit bouquet to make any occasion special,

which includes:

Birthdays
Weddings
Valentines
Anniversaries
Congratulations
Business Events
Client Gifts.

PRODUCT
These bouquets are made fresh with premium fruit arranged in a variety of
stunning displays. Our Fruit Variety includes:
Water melon
Strawberry
Pineapple
Oranges
Banana
Apple
Kiwi
And many more.

111-KASBIT

www. masterbouquet.com

CHARACTERISTICS

• For giving a truly heartfelt gift, presentation is everything.
• Leave a lasting and positive impression on the recipient.
• Creatively designed fresh fruit arrangements are always fresh, and always delicious.
• Our fruit meets highest standards of quality, including size, appearance and freshness.

PRICE

We never wanted to compromise on quality so we adopted value based pricing.
Our prices are reasonable as compare to the quality we provide.
Following is the price list of all of our products:

Item

Price

Small Bouquet

Rs.3999

Large Bouquet

Rs.6999

PROMOTION
We are allocating the budget of approx. Rs. 10 million on our advertisement plan to
Stay at top in market to make our brand as a “Brand of the year”
 Print Media

Rs. 6,50,000/-

Electronic Media

Rs. 2,000,000/-

Social Media

Rs. 9,00,000/-

Bill Boards

Rs. 1,150,000/-

Outlets

Rs. 3,300,000/-

Delivery Expense

Rs. 2,00,000/-

Employees Training

Rs. 8,00,000/-

Reserves

Rs. 1,000,000/-

PLACE

• We planned to make our product available in posh areas of (Karachi and Lahore)
and extend our business gradually by opening franchises all over Pakistan.
• We want all of our stores to be fun, fresh, and inviting just like our products,
with beautiful décor and a friendly atmosphere.
• Even if there is no store in your area, we will deliver our fresh fruit bouquets
at your door step.

PROMOTION
Since our product is cater to a unique clientele, therefore we advertise
only through:
• Selected Magazines
• Distribution of Brochures
• Kiosks at malls and markets in elite class areas
• Online promotion (Facebook, Yahoo, Google)
• CSR ( celebration & arrangements of World’s days)

SEGMENTATION
Our product based on all four segments, which are mention below,
Geographic Segmentation :• World region
• Country
• Cities
• Density
Demographic Segmentation:• Age
• Gender
• Family life cycle
• Income
• Religion

All age group
Male, Female
Married & Unmarried
30,000 & above
All

Psychographic Segmentation:• Social Class
• Lifestyle
• Personality

Middle and Upper class
Achievers and Sophisticated
Dynamic

Behavioural Segmentation:• Occasion
• Benefits
• Loyalty Status
• Readiness Stage
• Attitude towards brand
111-KASBIT

Asia
Pakistan
Karachi and Lahore
Urban

All Events
Quality, Taste, Flavors and Status
Strong & Absolute
Desirous, Intending to buy
Positive

TARGET MARKET

We are targeting those people who are status conscious and socially
interactive. These people are sweet lovers but health conscious as well
and love to eat healthy and hygienic dessert. Majority of the people,
who have been targeted, live in the areas of Defence, Clifton,
P.E.C.H.S. and Gulshan.

111-KASBIT


DIFFERENTIATION

Normal trend of greetings include flower bouquets, cakes, sweets etc.
As compare to alternatives available in market our product is different
in terms of creative designing, hygiene, low in calories with no fats and
cholesterol, all fruit products are ideal for health conscious consumers.

111-KASBIT


POSITIONING

We are going to position ourselves as the best in market in terms of Quality,

Taste and Flavors. The position of our product in the mind of the customer
is that our product always consists of fresh fruits without artificial flavors,
irresistible to eat.

111-KASBIT


SWOT ANALYSIS

All organizations should understand their operating environment as it
allows them to take advantage of the opportunities and minimize threats.
The following analysis illustrates the environment of Pakistan in which
Fruit Full Greetings will be operating:

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STRENGTHS
Experienced and quality management.
Strong Ethical value (culture and heritage)
Strong supply line
Highly innovative

Strong financial position
Quality & variety
Effective & attractive packaging
High quality man power
Accessibility
111-KASBIT


11-KASBIT

WEAKNESS

High prices of the product
Not able to preserve for long time


OPPORTUNITIES

• To build our brand image through quality
• To team up with renowned event management companies

• Expansion in other areas of country

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THREATS

• Increasing fruit prices due to inflation
• Political conditions in the country may be obstacle to import

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MARKET STRATEGIES

Current Strategies:
• Develop a website that effectively reflects the main positioning statement.
• E-Marketing (Emails & SMS)
• Word of mouth and personal conacts.
• Flyers with Newspapers & Utility Bills.

111-KASBIT


MARKET STRATEGIES

Future Strategies:
• Market Development (Expand business to major cities of Pakistan)
• Product Development (Develop new products like Fruit Ice-creams,

Fresh Fruit Juices etc.)
• Diversification (Jump in to Bakery items & Confectionary)

111-KASBIT


Fruit full greetings MASTER BOUQUET

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