US demand for paint and coatings is forecast to exceed $25 billion in 2015. The market is expected to expand strongly in both volume and value terms, rebounding from the declines of the recessionimpacted 2005-2010 period.

1. Paint & Coatings to 2015
Published:November 2011
No.Of Pages:348
Price:US $ 4900
Report Summary
US demand to exceed $25 billion in 2015
US demand for paint and coatings is forecast to exceed $25 billion in 2015. The market is
expected to expand strongly in both volume and value terms, rebounding from the declines
of the recessionimpacted 2005-2010 period. During this time, construction spending and
manufactured goods output both fell, reducing coatings demand in the key architectural and
manufacturing markets. Through 2015, growth will be fueled by renewed strength in
manufacturing and construction activity as the US economy continues its economic
recovery. Increasing domestic demand will boost production levels, as will favorable export
opportunities, particularly in Asia and Mexico.
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Architectural market to provide best opportunities
The architectural market will continue to account for the largest share of paint and coatings
demand in the US. Advances will outpace those of the other major segments through 2015,
promoted by renewed strength in the housing market. In particular, home building activity
will rebound from the low 2010 level, boosting paint and coating sales. Going forward, the
interior component of the architectural paint market will remain considerably larger than the
exterior segment, and growth in demand for interior paint will outpace that for exterior
paint. The outlook for exterior coatings will continue to be affected by the introduction of
more efficient products, which can cover more square footage per gallon, as well as the
growing popularity of siding materials, such as vinyl, which do not require painting. On the
bright side, however, demand for exterior paint will be promoted by the rising use of one
alternative siding material -- fiber cement -- in the US housing industry. Unlike vinyl, fiber
cement siding can be painted. To the extent that fiber cement displaces vinyl siding, this
trend will provide opportunities for exterior paint demand.
Sales of Paint and Coatings Market will expand at a respectable rate through 2015,
reversing the downward trend of the 2000-2010 period. Among the various market
segments, the furniture and fixture sector will have the best opportunities for growth, and
will remain the leading outlet for coatings over the forecast period. However, the motor
vehicle sector will post more rapid gains, regaining its position as the second largest outlet
for coatings among manufacturing markets. Although demand will benefit from strong
growth in motor vehicle output, this will be offset to some extent by a move toward smaller,
more fuel-efficient automobiles at the expense of larger light vehicles such as sport utility
vehicles. This will limit coatings volume growth given that smaller vehicles generally require
less paint on a per vehicle basis.

2. Maintenance and specialty coatings will remain the smallest market through 2015. Advances
in this segment will trail those of the architectural and manufacturing markets. This is due in
part to the fact that demand for maintenance and specialty coatings was more insulated
from the difficult economic conditions present during the 2005-2010 period, and will
therefore also not be as positively impacted by the improved economic outlook as the other
market segments. Key outlets include industrial maintenance, and road and bridge markets.
Both are expected to advance at above-average rates through 2015, promoted by greater
nonresidential improvement and repair activity, and greater spending directed toward the
maintenance of the nation's aging infrastructure.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Outlook
Personal Consumption Expenditures
Manufacturing Outlook
Construction Outlook
Building Construction Expenditures
Residential Building Construction
Housing Completions
Housing Stock
Residential Improvements & Repairs
Nonresidential Building Construction
Siding Trends
Raw Materials
Environmental & Regulatory Considerations
Volatile Organic Compounds
Pigments
Solid Waste Recycling
Paint Industry Regulations
World Paint & Coatings Demand
III. OVERVIEW
Supply & Demand
Historical Market Trends
Formulations
Water-Based
Solvent-Based
Powder Coatings
Other
Substrates
Pricing Trends
Foreign Trade
Imports
Exports

3. IV. ARCHITECTURAL MARKETS
Supply & Demand
Historical Market Trends
Markets
Residential Building Construction
New Construction
Improvement & Repair
Nonresidential Building Construction
Applications & End Users
Interior
Exterior
Formulations
Water-Based
Solvent-Based
V. MANUFACTURING MARKETS
Supply & Demand
Historical Market Trends
Markets
Furniture & Fixtures
Furniture Industry Outlook
Coatings Demand
Suppliers
Packaging
Packaging Industry Outlook
Coatings Demand
Rigid Containers & Closures
Flexible & Paper Packaging
Suppliers
Motor Vehicles
Motor Vehicle Production Outlook
Coatings Demand
Suppliers
Metal Building Components
Nonresidential Fixed Investment
Coatings Demand
Suppliers
Machinery
Machinery Outlook
Coatings Demand
Suppliers
Appliances
Appliance Industry Outlook
Coatings Demand
Suppliers
Lawn & Garden Equipment
Power Lawn & Garden Equipment Industry Outlook
Coatings Demand
Aerospace & Other Transportation Equipment
Aerospace & Other Transportation Equipment Outlook
Coatings Demand

4. Aerospace Coatings Suppliers
Flooring
Hard Surface Flooring Outlook
Coatings Demand
Other Manufacturing Markets
Formulations
VI. MAINTENANCE & SPECIALTY COATINGS
Supply & Demand
Historical Market Trends
Markets
Industrial Maintenance
Nonresidential Building Improvements & Repairs
Coatings Demand
Suppliers
Automotive Refinishing
Motor Vehicle Park
Coatings Demand
Suppliers
Roads & Bridges
Highway & Street Expenditures
Coatings Demand
Suppliers
Marine Equipment
Marine Equipment Outlook
Coatings Demand
Suppliers
Other
Formulations
VII. INDUSTRY STRUCTURE
General
Industry Composition
Architectural & Decorative Paint
Industrial Coatings
Acquisitions & Divestitures
Cooperative Agreements
Distribution
Competitive Strategies
Research & Development
Company Profiles
Ace Hardware Corporation
AD Fire Protection Systems, see RPM International
Akzo Nobel NV
BASF SE
Behr Process, see Masco
Benjamin Moore, see Berkshire Hathaway
Berkshire Hathaway Incorporated
Cabot, see Valspar
Carboline, see RPM International
Chemprobe Coating Systems, see Tnemec

5. Color Wheel Paint, see Consorcio Comex
Consorcio Comex SA de CV
DayGlo Color, see RPM International
Diamond Vogel Paints
Dow Chemical Company
Dryvit Systems, see RPM International
Dunn-Edwards Corporation
DuPont (EI) de Nemours
EFTEC, see EMS-Chemie Holding
EMS-Chemie Holding AG
Ennis Paint Incorporated
Ferro Corporation
Frazee Paint, see Consorcio Comex
Fujikura Kasei Company Limited
Fuller (HB) Company
General Paint, see Consorcio Comex
House of Kolor, see Valspar
Hydro-Stop, see Quest Specialty Chemicals
Innovative Performance Systems, see Ennis Paint
International Paint, see Akzo Nobel
Jones-Blair Company
Kelly-Moore Paint Company Incorporated
Kwal Paint, see Consorcio Comex
LORD Corporation
Majic Paints, see Yenkin-Majestic Paint
Masco Corporation
Masterchem Industries, see Masco
Matrix Systems Automotive Finishes, see Quest Specialty Chemicals
Metal Coatings International, see NOF
Neogard, see Jones-Blair
Nippon Paint Company Limited
NOF Corporation
Parker Paint Manufacturing, see Consorcio Comex
Pettit Paints, see RPM International
Plasti-Kote, see Valspar
PPG Industries Incorporated
Quest Specialty Chemicals Incorporated
Raabe, see Quest Specialty Chemicals
Red Spot Paint & Varnish, see Fujikura Kasei
RPM International Incorporated
Rust-Oleum, see RPM International
Sherwin-Williams Company
Spraylat Corporation
StrataShield, see Tnemec
TCI Powder Coatings, see RPM International
Tennant Company
Testor, see RPM International
3M Company
TIGER Coatings GmbH & Company KG
Tnemec Company Incorporated
Tremco, see RPM International

6. True Value Company
US Paint Corporation
Valspar Corporation
Vista Paint Corporation
Yenkin-Majestic Paint Corporation
Zolatone Automotive, Industrial & Marine, see Quest Specialty Chemicals
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 Manufacturers’ Shipments
5 Construction Expenditures
6 Building Construction Expenditures
7 Residential Building Construction Expenditures
8 New Housing Indicators
9 Housing Stock by Type
10 Residential Improvement & Repair Expenditures
11 Nonresidential Building Construction Expenditures
12 Siding Demand by Material
13 Raw Material Demand in Paint & Coatings
SECTION III -- OVERVIEW
1 Paint & Coatings Supply & Demand
2 Paint & Coatings Market, 2000-2010
3 Paint & Coatings Demand by Formulation
4 Paint & Coatings Demand by Substrate
5 Paint & Coatings Prices
6 US Foreign Trade in Paint & Coatings
7 Paint & Coatings Imports by Source, 2005-2010
8 Paint & Coatings Exports by Destination, 2005-2010
SECTION IV -- ARCHITECTURAL MARKETS
1 Architectural Paint Supply & Demand
2 Architectural Paint Market, 2000-2010
3 Architectural Paint Demand by Market
4 Residential Building Construction Markets for Architectural Paint
5 New Residential Construction Markets for Architectural Paint
6 Residential Improvement & Repair Markets for Architectural Paint
7 Nonresidential Building Construction Markets for Architectural Paint
8 Architectural Paint Demand by Application & End User
9 Interior Architectural Paint Demand
10 Exterior Architectural Paint Demand
11 Architectural Paint Demand by Formulation
SECTION V -- MANUFACTURING MARKETS
1 Manufacturing Coatings Supply & Demand

7. 2 Manufacturing Coatings Market, 2000-2010
3 Manufacturing Coatings Demand by Market
4 Furniture Shipments
5 Furniture & Fixture Coatings Demand
6 Packaging Supply & Demand
7 Packaging Coatings Demand
8 Rigid Container & Closure Coatings Demand
9 Flexible & Paper Packaging Coatings Demand
10 Motor Vehicle Production
11 Motor Vehicle Coatings Demand
12 Nonresidential Fixed Investment on Structures
13 Metal Building Component Coatings Demand
14 Machinery Shipments
15 Machinery Coatings Demand
16 Appliance Shipments by Type
17 Appliance Coatings Demand
18 Power Lawn & Garden Equipment Shipments
19 Lawn & Garden Equipment Coatings Demand
20 Aerospace & Other Transportation Equipment Shipments
21 Aerospace & Other Transportation Equipment Coatings Demand
22 Hard Surface Flooring Shipments
23 Flooring Coatings Demand
24 Other Manufacturing Markets for Coatings
25 Manufacturing Coatings Demand by Formulation
SECTION VI -- MAINTENANCE & SPECIALTY COATINGS
1 Maintenance & Specialty Coatings Supply & Demand
2 Maintenance & Specialty Coatings Market, 2000-2010
3 Maintenance & Specialty Coatings Demand by Market
4 Nonresidential Building Improvement & Repair Expenditures
5 Industrial Maintenance Coatings Demand
6 Motor Vehicle Park
7 Automotive Refinish Coatings Demand
8 Highway & Street Expenditures
9 Road & Bridge Coatings Demand
10 Marine Equipment Shipments
11 Marine Coatings Demand
12 Other Maintenance & Specialty Coatings Demand
13 Maintenance & Specialty Coatings Demand by Formulation
SECTION VII -- INDUSTRY STRUCTURE
1 US Paint & Coatings Sales by Company, 2010
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010
2 World Paint & Coatings Demand by Region, 2010

8. SECTION III -- OVERVIEW
1 Paint & Coatings Market, 2000-2010
2 Paint & Coatings Demand by Formulation, 2010
3 Paint & Coatings Imports by Source, 2010
4 Paint & Coatings Exports by Destination, 2010
SECTION IV -- ARCHITECTURAL MARKETS
1 Architectural Paint Market, 2000-2010
SECTION V -- MANUFACTURING MARKETS
1 Manufacturing Coatings Market, 2000-2010
2 Manufacturing Coatings Demand by Market, 2010
3 OEM Motor Vehicle Coatings Demand Relative to US Motor Vehicle Production, 2000-2010
SECTION VI -- MAINTENANCE & SPECIALTY COATINGS
1 Maintenance & Specialty Coatings Market, 2000-2010
2 Maintenance & Specialty Coatings Demand by Market, 2010
SECTION VII -- INDUSTRY STRUCTURE
1 US Paint & Coatings Market Share, 2010
2 US Architectural & Decorative Paint Market Share, 2010
3 US Industrial Coatings Market Share, 2010
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