1. World Motorcycles (including Electric Bicycles & Mopeds)
Published:September
No.Of Pages:406
Price:US $ 6100
Report Summary
Global demand to approach 120 million units in 2015
World demand for motorcycles powered by internal combustion engines (ICEs) and
electric motors (“e-cycles”) will grow 6.3 percent annually through 2015 to 119
million units, reflecting both the expected rebound in the developed “triad” markets
(the US, Western Europe and Japan) and continued increases in demand in
emerging markets. Sales revenues will expand strongly as well, increasing 8.3
percent annually to $66 billion in 2015 as the triad markets return to economic
health.
Motorcycles powered by ICEs, the most dominant segment worldwide, will
experience slower growth than e-cycles, expanding 5.9 percent annually to 80
million vehicles in 2015. Growth will be constrained by aging populations in triad
markets, the continued transition of key emerging markets away from motorcycles
to light vehicles, and the rising efforts by governments to limit ICE motorcycle use
in urban areas.
E-cycles” to maintain prominence in China
Electric-powered cycles have risen to prominence due to their explosive growth in
China, which in 2010 represented 93 percent of the total global market for these
types. Electric cycles will register stronger growth than ICE motorcycles, but from a
smaller unit base. They trade off lower performance against cheaper prices
compared to ICE motorcycles. Beside lower purchase prices, sales of battery-
powered two-wheelers will be driven by their low cost of operation, more user-
friendly operation and lack of harmful emissions.
ICE motorcycles to remain dominant worldwide
ICE motorcycles will remain dominant throughout the forecast period, with light
motorcycles -- which offer greater power and better performance than many
scooters, mopeds and motorbikes, but have lower price tags and are less expensive
to operate than medium and heavy motorcycles -- outselling other ICE product
types to maintain their position as the largest single segment in terms of unit
volume in the motorcycle market. The North American market will experience the
strongest growth through 2015 as the US begins to regain some of the ICE
motorcycle volume lost during the “Great Recession” and sees additional e-cycle

2. growth. Absent of US rebound effects, the fastest-growing market will be the
Africa/Mideast region based on its rapidly expanding population and rising income
levels. The third fastest-growing region is projected to be Eastern Europe, which
will expand from a small base. Population increases and higher standards of living
will also stimulate demand in the Asia/Pacific region, which will post the fourth
strongest gains, followed by Central and South America. The Chinese motorcycle
market -- by far the largest worldwide -- is maturing as incomes rise, a legitimate
used car market takes shape, and increasing numbers of cities ban both ICE
machines and e-cycles.
Product demand will expand at a more moderate rate in developed countries
beyond the US, where light vehicles are the primary form of personal
transportation, and motorcycles are generally considered to be luxury goods used
for recreational purposes. Nevertheless, high energy prices, city center congestion
(especially in Western Europe) and personal income growth will provide some
momentum to motorcycle sales advances in these areas.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Overview
Recent Historical Trends
World Economic Outlook
World Demographic Overview
Population
Urban Population
World Personal Income Trends
World Light Vehicle Overview
Light Vehicle Production
Light Vehicle Demand
Legal & Regulatory Issues
Restrictions on Motorcycle Use
Rider Safety
Exhaust Emissions
Pricing Patterns
Technological Trends
ICE Motorcycle Innovations
Electric Cycle Innovations
III. OVERVIEW
General
Two Market Models: Developed Versus Emerging

3. Historical Context: Japan in the 1950s
Forecast Model Inputs
Income Distribution
Age & Demographics
Climate
Safety
Other Factors
Model Fit & Implementation
Regional Overview
Motorcycle Demand by Unit
Motorcycle Demand by Value
Motorcycles in Use
Motorcycle Production
International Trade
Demand by Type
Internal Combustion Engine Motorcycles
Scooters, Mopeds & Motorbikes
Light Motorcycles
Medium/Heavy Motorcycles
Electric Motorcycles
IV. NORTH AMERICA
General
Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
United States
Canada
Mexico
V. WESTERN EUROPE
General
Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
Italy
France
Germany
Spain
United Kingdom
Other Western Europe
VI. ASIA/PACIFIC
General

4. Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
China
India
Indonesia
Vietnam
Thailand
Pakistan
Japan
Philippines
Taiwan
Malaysia
South Korea
Other Asia/Pacific
VII. OTHER REGIONS
Central & South America
Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
Brazil
Argentina
Other Central & South America
Eastern Europe
Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
Africa/Mideast
Motorcycle Supply & Demand
Motorcycle Outlook & Suppliers
Nigeria
Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Competitive Strategies
Industry Globalization Trends
Research & New Product Development
Manufacturing
Marketing & Distribution
Cooperative Agreements
Mergers & Acquisitions
Company Profiles
Bajaj Auto Limited
Bayerische Motoren Werke AG
Benelli, see Zhejiang Qianjiang Motorcycle
Big Dog Motorcycles LLC

5. China Jialing Industrial Company Limited
Chongqing Jianshe Motorcycle Company Limited
Chongqing Lifan Industry Group Company Limited
Chongqing Loncin Industry Group Company Limited
Dachangjiang Group Company Limited
Daelim Industrial Company Limited
Dafra da Amazonia Industria e Comercio de Motocicletas
Limitada
Ducati Motor Holding SpA
Eicher Motors Limited
Giant Manufacturing Company Limited
Guangzhou Motors Group Company Limited
Guangzhou Tianma Group Tianma Motorcycle Company
Limited
Haojue Suzuki Motorcycle Changzhou, see Dachangjiang
Group and Suzuki Motor
Harley-Davidson Incorporated
HICOM-Yamaha Manufacturing Malaysia, see Hong
Leong Industries and Yamaha Motor
Honda Motor Company Limited
Hong Leong Industries Berhad
Hong Leong Yamaha Motor, see Hong Leong Industries
and Yamaha Motor
Husqvarna Motorcycles, see Bayerische Motoren Werke
Indian Motorcycle, see Polaris Industries
Jinan Qingqi Motorcycle Company Limited
Jincheng Corporation
Kawai Motor Industry Guangzhou, see Luoyang Northern
Enterprises Group
Kawasaki Heavy Industries Limited
KTM Power Sports AG
Kwang Yang Motor Company Limited
Luoyang Northern Enterprises Group Company Limited
MV Agusta Motor SpA
Nanjing Jincheng Motorcycle, see Jincheng and Suzuki
Motor
Peugeot SA
Piaggio & Company SpA
Polaris Industries Incorporated
S&T Motors Company Limited
Sanyang Industry Company Limited
Suzuki Motor Corporation
Suzuki Motorcycle R&D, see Dachangjiang Group and
Suzuki Motor
Triumph Motorcycles Limited
TVS Motor Company Limited
Yamaha Motor Company Limited

6. Yamaha Motor Vietnam, see Hong Leong Industries and
Yamaha Motor
Zhejiang Qianjiang Motorcycle Company Limited
Zongshen Industrial Group Company Limited
Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Population by Region
3 World Urban Population by Region
4 World Per Capita GDP by Region
5 World Light Vehicle Production by Region
6 World Light Vehicle Demand by Region
7 Weighted-Average Motorcycle Pricing by Region
SECTION III -- OVERVIEW
1 World Motorcycle Unit Demand by Region
2 World Motorcycle Revenue by Region
3 World Motorcycles in Use by Region
4 World Motorcycle Production by Region
5 World Motorcycle Net Exports by Region
6 World Motorcycle Demand by Engine Type
7 World Internal Combustion Engine Motorcycle Demand by Type & Region
8 World Electric Motorcycle Demand by Type & Region
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Supply & Demand
2 North America: Motorcycle Demand by Type
3 United States: Motorcycle Supply & Demand
4 United States: Motorcycle Demand by Type
5 Canada: Motorcycle Supply & Demand
6 Canada: Motorcycle Demand by Type
7 Mexico: Motorcycle Supply & Demand
8 Mexico: Motorcycle Demand by Type
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Supply & Demand
2 Western Europe: Motorcycle Demand by Type
3 Italy: Motorcycle Supply & Demand
4 Italy: Motorcycle Demand by Type
5 France: Motorcycle Supply & Demand

7. 6 France: Motorcycle Demand by Type
7 Germany: Motorcycle Supply & Demand
8 Germany: Motorcycle Demand by Type
9 Spain: Motorcycle Supply & Demand
10 Spain: Motorcycle Demand by Type
11 United Kingdom: Motorcycle Supply & Demand
12 United Kingdom: Motorcycle Demand by Type
13 Other Western Europe: Motorcycle Supply & Demand
14 Other Western Europe: Motorcycle Demand by Type
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Supply & Demand
2 Asia/Pacific: Motorcycle Demand by Type
3 China: Motorcycle Supply & Demand
4 China: Motorcycle Demand by Type
5 India: Motorcycle Supply & Demand
6 India: Motorcycle Demand by Type
7 Indonesia: Motorcycle Supply & Demand
8 Indonesia: Motorcycle Demand by Type
9 Vietnam: Motorcycle Supply & Demand
10 Vietnam: Motorcycle Demand by Type
11 Thailand: Motorcycle Supply & Demand
12 Thailand: Motorcycle Demand by Type
13 Pakistan: Motorcycle Supply & Demand
14 Pakistan: Motorcycle Demand by Type
15 Japan: Motorcycle Supply & Demand
16 Japan: Motorcycle Demand by Type
17 Philippines: Motorcycle Supply & Demand
18 Philippines: Motorcycle Demand by Type
19 Taiwan: Motorcycle Supply & Demand
20 Taiwan: Motorcycle Demand by Type
21 Malaysia: Motorcycle Supply & Demand
22 Malaysia: Motorcycle Demand by Type
23 South Korea: Motorcycle Supply & Demand
24 South Korea: Motorcycle Demand by Type
25 Other Asia/Pacific: Motorcycle Supply & Demand
26 Other Asia/Pacific: Motorcycle Demand by Type
SECTION VII -- OTHER REGIONS
1 Central & South America: Motorcycle Supply & Demand
2 Central & South America: Motorcycle Demand by Type
3 Brazil: Motorcycle Supply & Demand
4 Brazil: Motorcycle Demand by Type
5 Argentina: Motorcycle Supply & Demand
6 Argentina: Motorcycle Demand by Type
7 Other Central & South America: Motorcycle Supply & Demand
8 Other Central & South America: Motorcycle Demand by Type

8. 9 Eastern Europe: Motorcycle Supply & Demand
10 Eastern Europe: Motorcycle Demand by Type
11 Africa/Mideast: Motorcycle Supply & Demand
12 Africa/Mideast: Motorcycle Demand by Type
13 Nigeria: Motorcycle Supply & Demand
14 Nigeria: Motorcycle Demand by Type
15 Other Africa/Mideast: Motorcycle Supply & Demand
16 Other Africa/Mideast: Motorcycle Demand by Type
SECTION VIII -- INDUSTRY STRUCTURE
1 Motorcycle Sales by Company, 2010
2 Selected Cooperative Agreements
LIST OF CHARTS
SECTION III -- OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trends in Japan, 1950 to 2000
2 Ratio of Motorcycle to Passenger Car Sales in Japan, 1950 to 2000
3 Relationship of Per Capita GDP to Relative Motorcycle Sales Dominance in Japan,
1950 to 1970
4 Gini Coefficient Assessment of Income Distribution
5 Median Age of Populations in Selected Countries, 2010
6 Comparison of Per Capita GDP & Motorcycle Sales Dominance
7 Typical Motorcycle Market Transition Points for Selected Countries, 2010
8 World Motorcycle Demand by Country, 2010
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Market Share, 2010
2 World Motorcycle Industry Breakdown by Units, Revenues & Profits, 2010
3 World Motorcycle Industry Minimum Efficient Scale Analysis, 2010
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