A detailed market research report on the Hungary beer industry. Researched and published by Canadean.This report comprises of high level market research data on the Hungary beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. The lowest price is the name of the game in the Hungarian beer market. The first question a consumer will usually ask is ‘how much’? Despite considering the quality of a product, consumers will generally look for the lowest priced alternative in most cases. The focus in 2011 was on addressing consumer demand for paying less, in order to win their custom. In some cases this turned out to be very difficult or even impossible, as production costs continued to increase and erode margins.

1. Hungary Beer Market Insights 2012
Product Synopsis
A detailed market research report on the Hungary beer industry. Researched and published
by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Hungary beer industry,
published by Canadean. The report covers total market (on- and off-premise) and includes
valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution
channels, market valuation and pricing.
What is the current market landscape and what is changing?
The lowest price is the name of the game in the Hungarian beer market. The first question a
consumer will usually ask is ‘how much’? Despite considering the quality of a product,
consumers will generally look for the lowest priced alternative in most cases. The focus in
2011 was on addressing consumer demand for paying less, in order to win their custom. In
some cases this turned out to be very difficult or even impossible, as production costs
continued to increase and erode margins.
What are the key drivers behind recent market changes?
For beer this means that consumers are generally opting for Private Label instead of branded
products, imported cheap canned beer (branded or PL) instead of locally produced premium
international brands, or even parallel channels. Promotion hunting has become a national
sport of sorts within Hungary, with many producers forced by the increasing competition to
sell their brands at a lower price per pack or offer more products for the price of one.
What makes this report unique and essential to read?
The Hungary Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much
more granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and

2. retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of
the dynamics and structure of the Hungary Beer industry. Data includes volumes from 2007
to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported
brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and
contains brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest
trends in the key sub-channels. Packaging data includes consumption volumes by pack
material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market
valuation data and pricing data, including beer consumption by price segment/distribution
channel and selected consumer beer prices are also included.
Key Market Issues
Considering the direct relationship between marketing budgets and sales, it is understandable
why many brewers lowered their marketing expenses but also changed the structure of those
budgets. Investing less in ATL activities and innovation and focusing more on pushing sales
through price promotions, events sponsorship and social responsibility programs. Most 2011
‘innovations’ consisted of launching new flavors in the successful beer mixes segment or
redesigning packaging mix.
Discount beers were the main beneficiaries of the recovering beer consumption, driven by the
affordability and increased at home consumption.
The super premium segment was the most successful in terms of growth rate, but still
remains limited to asmall market share due to the high price limiting the access of the
average consumer to these brands.
In the past couple of years the beer mixes segment has boomed, with all the big brewers now
including beer mix brands in their portfolios. There are also smaller imported beer brands in
the segment, as well as PL beer mixes, and the flavors range is also increasing.
The most important trend in 2011 seems to be the launch of several no alcohol beer mixes,

3. directly attacking carbonates consumption through similar packaging and increasing the
number of flavors available. In decline in 2011, this category is expected to recover rapidly in
2012.
Key Highlights
In spite of the persisting economic crisis, beer consumption witnessed unexpected growth
With the substantial contribution of beer mixes, the beer market is expected to continue
recovering in 2012 at a similar rate
With the launch of new flavored no alcohol beers in 2011, this segment is expected to
recover rapidly in 2012
The low alcohol beer segment nearly doubled in 2011, driven by flavor mixes
The super premium segment was the most successful in terms of growth rate
Buy your copy of this report @ http://www.rnrmarketresearch.com/hungary-
beer-market-insights-2012-market-report.html
Report Details:
Published: Sep 2012
No. of pages: 93
Price: Single User License: US$ 8000
Table of Content of this Report
Canadean Hungary Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1991-2014F
Table - East Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F

4. Table - East Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES

5. Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.7 - Leading Retails Groups for Beer, 2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
HEINEKEN HUNGARY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL

6. Table - Heineken Hungary Full Brand List, ABV%, Pack Type
Table - Heineken Hungary Brand Volumes, 2007-2011
BORSODI (STARBEV)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Bordosi Full Brand List, ABV%, Pack Type
Table - Borsodi Brand Volumes, 2007-2011
DREHER SORGYARAK (SABMILLER)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Dreher Full Brand List, ABV%, Pack Type
Table - Dreher (Hungary) Brand Volumes, 2007-2011
PECS SORFOZDE RT
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Pecs Sorfozde Full Brand List, ABV%, Pack Type
Table - Pecs Breweries Brand Volumes, 2007-2011
SMALLER BREWERS (Brands, Volume 000s HL 2011, Comment)
Carlsberg Hungary
Ilzer Sorgyar Rt (Ilzer Brewery)
Liquid Gold (importer)
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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