The document summarizes the findings of a 7-month study on mobile search behavior using data collected from over 16,000 mobile users in 128 countries via a smartphone app. Some key findings include:
- Contrary to previous claims, Google's share of the mobile search market was found to be less than 30%, with incentive search engine Swagbucks.com being the leading search provider.
- 76% of worldwide mobile searches came from users in the United States, with other top searching countries being Canada, UK, India, Japan, Russia, France, Brazil, Germany and Mexico.
- Vertical searches accounted for over 26% of searches, with file sharing, torrent, and classifieds sites being particularly popular