How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.

1. Simple Tools & Tips for Measuring Your Social ROI

2. Why Measure Social ROI? “If you don’t know where you’re going, any road will take you there”. In other words understanding what SUCCESS looks like means you can plan to achieve it.

3. What’s Your Goal?

4. Increased Website Traffic Use Google Analytics To Check Each Social Profile

5. More Newsletter Signups Number of people signing up Check number of forwards Open rates of mails and newsletters Check what people are clicking on – take it a step further and see if the people that clicked took an action Number of downloads if you are sharing whitepapers or documents

6. Check the Number of People Signing Up on a Daily Basis

7. Monitor the effectiveness of the campaign – opens, shares, likes and clicks

8. Check what people are clicking on – take it a step further and see if the people that clicked took an action

9. Greater Engagement Use Bit.ly to track clicks Find out your Klout score Use Facebook insights Track comments, retweets, direct messages, replies on Twitter Check blog comments, shares and likes

10. Use your Bit.ly account to track clicks

11. Keep an eye on your Klout Score – monitor the mentions, retweets, likes, comments and recommendations

12. Facebook Insights offer depth and understanding of your page fans Facebook Mail Campaign

13. Track mentions, re-tweets and replies on Twitter

14. Blog comments should be followed up and replied to – unless they are spam!

16. Increased use of Direct Messages on Twitter if you are picking up on messages

17. More testimonials praising you

20. Lower marketing budget as you ditch the advertising and leaflets

21. Automation increases productivity and reduces staff costs

22. More recommendations, reviews and ratings mean less time convincing people to buy