3. current industry non-users
soon-to-be refusing unexplored
roadtrip/adventure seekers claustrophobics people who prefer driving
people with flight anxieties environmentalists
Anti-TSA customers pets
kids
5. current industry emotional triggers
CONTROLLED UNCONTROLLED
rude pas
seng
Rude passengersers
Cabin aesthetics
Price wars
PLANNED
Check-in desks
Safety regulations
Guest lounges
TSA
Luggage services
Flight patterns
ts
t attenden
angry fligh Overweight customers
overweight c
UNPLANNED
Delay policy ustomers
Poor weather
Angry flight attendents
Overbookings
Refund policies
Flight anxieties
poor weather
6. flight fears
• panic attacks • nausea
• being trapped • flying over water
• heights • embarrassing self
• weather & turbulence • not being in control
• crowds • crashing/plane mechanics
7. existing industry positioning map
Traditional Passenger Air Transportation Automobile
high
offerings
low
trip price food safety maintenance collaborative time engagement stress proximity to user control
choices costs consumption investment destination
value factors
8. existing industry positioning map
Traditional Passenger Air Transportation Automobile Potential Gaps
high
ive
c ollaboration
t
consump
offerings
engag ved
emen
t percei ntrol
o
user c
low
trip price food safety maintenance collaborative time engagement stress proximity to user control
choices costs consumption investment destination
value factors
9. proposed industry positioning map
Traditional Passenger Air Transportation Automobile Method Fresh Air
high
offerings
low
trip price food safety maintenance collaborative time engagement stress proximity to user control
choices costs consumption investment destination
value factors
10. method fresh air value proposition
Who For travelers and adventure seekers
why that want break away from stressful & apathetic airlines,
what AirTrip is a passenger airline
how that delivers a quirky, collaborative flight experience.
primary alternative Unlike traditional passenger airlines
key differentiator MethodAir is an engaging journey
proof because we denounce the traditional means-to-an-end flight
and emulate the unique, exciting adventures of a roadtrip.
12. feasibility
• Initial fiscal investment of design; components
mass produced
• Minimal increase price of flight for far more
enjoyable experience
• Divergence of experience would change every flight
based on dynamic of different crew & other passengers
13. Scheduled Passenger Air Transportation
Fresh Air Business Model Canvas Analysis
Key Partners Key Activites Value Propositions Customer Customer Segments
Relationships
user
unique experience
research/ driver adventure
airports snack & transport everytime
beverage travel [to customer] seekers
producers patterns families
vacation employer
logistics packages [for employees] people with
hotels customer
flight anxieties
service frequent flier
booking training memberships
sites employees quirky friend
career
entertainment opportunities road trippers
booking
sites disabled
google faster than
Key Resources taking a bus Channels airline
maps employees
airport
terminals special
planes traffic &
occasion
booking websites
BENEFITS travelers
systems
third-party
employees quick budget sites emergency
travelers don’t
travel travelers
have to maintain
customer equipment travel
database lower stress air bnb/ agencies
hotels students
brand
collaborative fun young
activies social media WoM
consumption adults
Cost Structure Revenue Streams
lounges/rest stops vacant seats
implementing airport cancellation leasing markup on food
designs fees fees equipment and beverage
salary & training legal
selling
add on services
safety & equpment marketing/ seats freight
fuel flight vouchers [like legroom, snacks]
maintenance advertising
14. Desire to travel
Quirky YouTube video advertisement
Passport serves as evidencing
Fun booking / planning site
Suggested destination emails
Adventure map to hotel
Fresh Air Map / email confirmation
experience touchpoints
Exit airport Enter airport
Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
15. Quirky YouTube video advertisement
Fun booking / planning site Video posted by friend, bragging about trip.
Pre-service
Touchpoints
Map / email confirmation
16. Fresh Air
Where does your journey begin?
Where does your journey end?
Plan your pit stops:
Quirky YouTube video advertisement
Fun booking / planning site
Designs “custom” trip experience, from home departure to hotel arrival.
Pre-service
Touchpoints
Map / email confirmation
17. Print and plan!
Pa doloris expe nobitiatus, quod qui nus
conectatque et ut voluptatur a quuntorem evenias
et vendis ere ditio. Et ent est, estem faccus quia
nis milicaerere nosam alictem eos quas ipiciis
sitamust, si de eos as ab idit etur aut eum hitatem
facipit faceaquae lit, sed ea es et excepe et quisque
volupta tatemquis dolorerum facia dicid ut dolorum
aut iusam harunt.
Ferum reiusdae voluptaquid ut minimus cidist,
Quirky YouTube video advertisement
conemodipsam dolenim inuscia tusapel lorporp
orporem poresequis mi, quae nos excessequi
aliqui doluptatur, con etur, occus volestia dolorum
elesequam quates excesto maios dolupti cusda quis
idelica tibus, noneceatures est, cus simus explibus.
Receive adventure map and confirmation email
Fun booking / planning site
Pre-service
Touchpoints
Map / email confirmation
18. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
19. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
BINGO
TSANGO
BI
TSA
20. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
Color palette
21. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
GHT BINGO
-FLIINGO
IN B
TSA
22. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
Shapes
Color palette
Materials
23. Point of service
Touchpoints Receive “passport” at check-in
Baggage return
In-flight entertainment Gamification of TSA check point
Reststop lounge
Surprise Bagtag,
rotating messages
Passport stamp @ gate
24. Passport serves as evidencing
Suggested destination emails
Post service
Touchpoints
Adventure map to hotel
25. Design your next adventure.
Pa doloris expe nobitiatus, quod qui nus conec-
tatque et ut voluptatur a quuntorem evenias et
vendis ere ditio. Et ent est, estem faccus quia nis
milicaerere nosam alictem eos quas ipiciis sitamust,
si de eos as ab idit etur aut eum hitatem facipit
faceaquae lit, sed ea es et excepe et quisque vo-
lupta tatemquis dolorerum facia dicid ut dolorum aut
iusam harunt.
Passport serves as evidencing
Ferum reiusdae voluptaquid ut minimus cidist,
conemodipsam dolenim inuscia tusapel lorporp
orporem poresequis mi, quae nos excessequi
aliqui doluptatur, con etur, occus volestia dolorum
elesequam quates excesto maios dolupti cusda quis
idelica tibus, noneceatures est, cus simus explibus.
Suggested destination emails
Post service
Touchpoints
Adventure map to hotel
26. Passport serves as evidencing
Suggested destination emails
Post service
Touchpoints
Adventure map to hotel
