Lauren Loft Social created the first consumer marketing program for the Christmas Tree Promotion Board with a very small budget and very tight timeline for the 2015 Christmas season. It featured real families as they share the real Christmas tree experience through social media. The themes emphasize family time together and the priceless memories of family Christmases that only the experience and tradition of choosing a real Christmas tree for their home can create. The reach of the campaign was encouraging and the themes were well received. One of the most successful components was a “Mommy Blogger” sponsored Twitter Party garnering 361,075 social impressions and nearly 2.3 million Twitter impressions! Another successful strategy was the positioning of campaign articles on popular websites such as Parenting.com, RealSimple.com and SouthernLiving.com that tallied 623,013 impressions in a 10 day campaign. You can view these stories by visiting our campaign website: www.freshcuthomegrown.com as well as engage in our social media platforms: Facebook, Twitter, Instagram and YouTube. All can be directly accessed from the Fresh Cut/Home Grown website: www.freshcuthomegrown.com.