Presentation by Lindsey Rudnickas of NetGalley at IBPA Publishing University, March 2012. Session 902: Getting Attention: Promoting Your Titles to Bloggers and Online Communities.

1. Session 902: Getting Attention:
Promoting Your Titles to Bloggers
and Online Communities
Panelist: Lindsey Rudnickas, Digital Concierge, NetGalley (
www.netgalley.com)

2. Online Communities (who love books!)
• Goodreads
 “Goodreads Author
Program”
 Advertising to reach
members
 Giveaways to make ARCs
or finished books available

3. • LibraryThing
 Are your authors “LibraryThing Authors?”
 Author Interviews, Chats, LibraryThing Local

4. • LibraryThing
Publisher profiles on LibraryThing…
 Highlight current titles
 Link visitors back to your website
 See members with your titles in their libraries
LibraryThing Early Reviewers program…
 Advance copies of books in exchange for a review
 Algorithm match to connect readers with the right titles
 Use NetGalley to offer digital galleys in place of (or in
addition to) print.

5. • EarlyWord
Early book information for libraries
 Links to publisher catalogs
 Publisher Contacts
 Bestseller Lists
 Consumer Reviews
 Weekly newsletter every Friday
GalleyChats on Twitter
 Librarians tweet about the galleys they’ve read and enjoyed.
Publishers can chime in and connect with that community.

6. Utilizing social influencers and Twitter
Example: Klout-Publisher promotion to 100 pre-selected key influencers on
Twitter, in exchange for tweeting about the book to their followers.
Follow your top bloggers
Communicate directly with them with tweets like “so glad you loved that book”
or “thanks so much for your coverage of this title.”
Foster a relationship
Speaking of
bloggers…

7. Connecting with book bloggers
Book bloggers matter:
•hosting giveaways
•participating in weekly memes
•running contests
• interviewing authors
•tweeting, facebooking, spreading the word
Book bloggers on NetGalley:
54,000 professional readers (55% reviewers, including bloggers)
Some creative ways publishers have interacted with bloggers…

8. Connecting with book bloggers
Blog tours.
A special campaign to bloggers to help spread the word about authors who
were touring (both physically and virtually).
Exclusive content and badges.

9. Connecting with book bloggers
Author promotion.
Virtual book clubs—via social media! Combine the classic
concept of promoting your title to a book club with the power
of social media and digital galleys.

10. Speaking of NetGalley…
Galley distribution is one of the key publicity and marketing
activities for publishers. NetGalley helps to simplify and speed
up that process by substituting secure digital galleys for print.
List title in the catalog
Use the widget
Participate in our promotions
Incorporate into your other activities

11. Digital is easier, faster, unlimited.
Digital doesn’t have to mean extra work.
We help navigate the digital landscape.