4. What is the call to action?
Does the customer know that?
5. If you’re customers don’t know
where they’re going, any click will
take them to your competitor
who will show them the way.
6. Make it Simple! Every customer should get what they
came for in the shortest amount of time. The trick is knowing
what they came for.
Notas del editor
We got them to your site, now we need them to do… something.Get them to your site and convert them to cash!
Assets – Digital Assets = Convert to Cash as a Goal or Objective
Where does it fit in the (laundry) cycle? Capture leads = pre-soak (email, paid search)First time purchase = wash (website, search)Tumble Dry = repeat purchase (blog)Hang to Dry = Referrals (blog, social)Iron = Influencers / Advocates (social, wikis, blogs)Hang up = Ready for next time (website)Discard and buy (find) new >>> when you’ve saturated a market, need to find new customers
If you don’t know where you’re going, any road will take you there…If you’re customers don’t know where they’re going, any click will take them to your competitor who will show them the way.Clearly outline the path they should take, that you want them to take through your site. It should be obvious like a roadmap.
Make it simpleString Game = every touch point should be one snip / click away from escaping to purchase