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Army bands social media presentation

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Lindy Kyzer
Lindy Kyzer

My presentation to Army band leaders May 5, 2010.

Desarrollo personalTecnologíaEmpresariales
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The glossary ,[object Object],[object Object],[object Object],[object Object],07/12/10 Content sharing: -You Tube -Flickr -Vimeo -Photobucket Collaborating/ knowledge sharing: -Wikis -Message boards -Forums -Podcasts Blogging: -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)
Social Media and the Music Industry 07/12/10
What we’re doing and why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in Practice ,[object Object],[object Object],[object Object],[object Object],07/12/10
DTM 09-026 ,[object Object],[object Object],[object Object],[object Object],07/12/10
What’s in a NUMBER? ,[object Object],[object Object],[object Object],[object Object],[object Object],07/12/10
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07/12/10 Social Media across DoD As of 26 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Facebook 223,824 fans 302,020 fans 46,481 fans 11,496 fans 104,309 fans 24,912 fans You Tube 206,602 channel views 25,378 channel Views 90,580 channel views 268,159 channel views 14,465 channel views 26,907 channel views Flickr 5,106 images 1,329 (Marine Corps News) images 1,425 images 745 images 3,307 images 1,932 images Twitter 27,173 followers 9,408 followers 8,716 followers 7,472 followers 9,902 followers 5,538 followers
07/12/10 Army Cribs
Wikipedia A “free, online encyclopedia” ‘ Anyone’ can make edits or changes – but you must register for an account WWW.WIKIPEDIA.COM The power of Wikipedia: search engine optimization According to an investigation by Nature magazine, you’ll find the same number of errors in the Encyclopedia Britannica
Blogging HTTP://ARMYLIVE.DODLIVE.MIL A blog is a conversational web site, typically offering news or opinion on a certain topic. Blogs should be written conversationally, and should be short – think op-ed length and e-mail tone. Determine how you’re already being talked about in the blogosphere before you engage yourself.
TRADOC Blog TRADOC Uses the Army Live blog platform, a free service available to all commands interested in blogging. AAFES Blog Posts from across AAFES; links to other social media products.
Going Viral
Twitter WWW.TWITTER.COM Twitter is a micro-blogging tool that updates in 140 characters or less. Updates are referred to as “Tweets.”
[object Object],[object Object],[object Object],YouTube - video sharing WWW.YOUTUBE.COM Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with Soldiers. Gen. Casey has done nearly two dozen episodes, labeled, “Chief Cams.”
Flickr - photo sharing WWW.FLICKR.COM ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Facebook- connect & share WWW.FACEBOOK.COM/USARMY
 
07/12/10 Classification Interactions (comments, wall posts, and “likes” to posts) have grown from an average of 1,000-1,500 per week to 3,000-4,000 per week ,[object Object],[object Object],Age demographics: 13-17 14% 18-24 29% 25-34 24% 35-44 19% 45-54 9% 55+ 4% Top Countries United States 104,600 Canada 3,176 Germany 1,320 United Kingdom 1,216 Top Cities Chicago 3,549 Atlanta 3,231 Dallas 2,722
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Resources 07/12/10 ,[object Object],[object Object],[object Object]

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Army bands social media presentation

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  • 5. Social Media and the Music Industry 07/12/10
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  • 11. 07/12/10 Social Media across DoD As of 26 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Facebook 223,824 fans 302,020 fans 46,481 fans 11,496 fans 104,309 fans 24,912 fans You Tube 206,602 channel views 25,378 channel Views 90,580 channel views 268,159 channel views 14,465 channel views 26,907 channel views Flickr 5,106 images 1,329 (Marine Corps News) images 1,425 images 745 images 3,307 images 1,932 images Twitter 27,173 followers 9,408 followers 8,716 followers 7,472 followers 9,902 followers 5,538 followers
  • 13. Wikipedia A “free, online encyclopedia” ‘ Anyone’ can make edits or changes – but you must register for an account WWW.WIKIPEDIA.COM The power of Wikipedia: search engine optimization According to an investigation by Nature magazine, you’ll find the same number of errors in the Encyclopedia Britannica
  • 14. Blogging HTTP://ARMYLIVE.DODLIVE.MIL A blog is a conversational web site, typically offering news or opinion on a certain topic. Blogs should be written conversationally, and should be short – think op-ed length and e-mail tone. Determine how you’re already being talked about in the blogosphere before you engage yourself.
  • 15. TRADOC Blog TRADOC Uses the Army Live blog platform, a free service available to all commands interested in blogging. AAFES Blog Posts from across AAFES; links to other social media products.
  • 17. Twitter WWW.TWITTER.COM Twitter is a micro-blogging tool that updates in 140 characters or less. Updates are referred to as “Tweets.”
  • 18.
  • 19.
  • 20.
  • 21.  
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  • 23.
  • 24.
  • 25.