From InDemand 2014, Christin Davis who is the Talent Acquisition Manager at Interstate Batteries, shares how you can build a highly engaging talent brand with minimal budget. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Branding
on
a
Shoestring
Budget

2. • Introducing
Interstate
• Looking
back
three
years
• Why
focus
on
Talent
Brand?
Interstate
Batteries
Overview
2

3. Step
1:
Revamped
Referral
Program
• “Powered
Up”
• Streamlined
Employee
Referral
Process
• Intro
to
Social
Referrals
&
Networking
Increased
Focus
on
Social
Media

4. Step
2:
Employee
Profiles
&
Talent
Brand
Manager
Education
• Overcoming
fear
• 7,615
monthly
visits
• Showcasing
Benefits
“Amp
your
Profile”
Sessions
•
Interstate
Culture
Splash!

5. Step
3:
Make
it
Easy!

6. Thinking
like
Marketers:
Creating
Content
• Share
Company
News
• Create
“In
the
Moment”
Videos
• Leverage
Marketing
Videos
• Promote
Employee
Presentations
• Monthly
Collaboration
Meetings
with
Marketing

7. Promoting
Your
Talent
Brand:
Ensure
Consistent
Messaging
Across
all
Channels

8. Future:
Automation
• How
to
automate
• Social
Scheduling
Tool
(via
iCIMS)
• Work
With
Us