From InDemand 2014, Suzanne Myers who is the Talent Acquisition Director at RealPage, shares how you can leap out of your comfort zone to create an irresistible employer brand.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
18. Personified Targets
Otari Operations
Monica Marketing
• Product
Support
• Produc6on
Roles
• Contact
Center
• Product
Marke6ng
• Marke6ng
Communica6ons
• Market
Researcher
• Business
Intelligence
19. Defined KEY value propositions for selling the
opportunity to working at RealPage
Industry
Leading,
client
focused
solutions
Technology
company
with a
winning
strategy
Mid-size, run
fast
company
Opportunity
to gain
multiple
career
experiences
Passion for
communities
in which we
operate
Why they join RealPage
25. The Team Leaders SET THE PACE and deliverables for their team.
Quarterly Reviews
Recruiting Strategy Deliverables 35%
Create the
Employer
Brand and
message
TEAM #1
Build the Brand
On-line
presence
leveraging
candidate
on-line
behavior
TEAM #2
Drive us Digital
Build a
Power
Pipeline to
mine for top
talent
TEAM #3
Push the Pipeline
Create a
College
Recruiting
program
that fuels
our future
TEAM #4
Crash the Colleges
STRATEGY TEAMS
35. Steps for Success
Know what you’re selling.
We found that defined value propositions held our team true to a
to consistent sales pitch. When you have 2-3 anchor value
propositions, it’s much easier to build content around them.
Know your Audience.
Seems simple, but when you begin defining targeted messaging,
it’s hard. Especially when you have a diverse set of positions.
Know your communication outlets.
Recruiters are the best brand ambassadors. Leverage your team
to determine where and how your target audiences receive
information.