Build an Irresistible Talent Brand | InDemand 2014
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From InDemand 2014, Suzanne Myers who is the Talent Acquisition Director at RealPage, shares how you can leap out of your comfort zone to create an irresistible employer brand. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn
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Build an Irresistible Talent Brand | InDemand 2014
- 1. How RealPage is Activating their Potential Suzanne Myers Director, Talent Acquisi6on @smyers678
- 3. SaaS Solutions Provider to Rental Housing Industry
- 8. KNOW a renter WERE renters People ARE renters
- 9. 20 Locations Globally 3,700 RealPager’s North America India Philippines
- 10. Revenue
- 11. Overall Headcount Growth 2003 2008 2010 2014 315 860 1175 3700 1 Recruiter Avg 15 Reqs 4 Recruiters Avg 18 Reqs 6 Recruiters Avg 18 Reqs 20 Recruiters Avg 15 - 25 Reqs
- 12. 2 Years Ago • Organic employer brand • Weak online presence • Stagnant Careers website 2 Years Ago We had to perfect our story to compete
- 13. • Purposeful employer brand • Defined brand voice and value propositions • Aligned recruiter scorecard to achieve desired results June 2014
- 15. Personified our audience targets Defined the ‘drivers’ for changing jobs How we “Activated”
- 16. 5 Target Audiences Uncovered How we “Activated”
- 17. § Architect / Network Architect § Database Admin/Engr § Developer § Engineer § Quality Assurance / Control Personified Targets Trevor Technical Sierra Sales • Solu6ons Consultants • Sales Account Reps • Solu6ons/Sales Engineers • Client-‐Trainers Perry Product • Product-‐line Managers • Business Analysts
- 18. Personified Targets Otari Operations Monica Marketing • Product Support • Produc6on Roles • Contact Center • Product Marke6ng • Marke6ng Communica6ons • Market Researcher • Business Intelligence
- 19. Defined KEY value propositions for selling the opportunity to working at RealPage Industry Leading, client focused solutions Technology company with a winning strategy Mid-size, run fast company Opportunity to gain multiple career experiences Passion for communities in which we operate Why they join RealPage
- 21. We created content – not our comfort zone! How we “Activated”
- 23. Recruiter Scorecard Metrics 40% Recruiting Strategy Deliverables 35% Personal Development Achievements 25% Scorecard Transformation
- 24. Recruiter Scorecard Metrics 40% Scorecard Transformation
- 25. The Team Leaders SET THE PACE and deliverables for their team. Quarterly Reviews Recruiting Strategy Deliverables 35% Create the Employer Brand and message TEAM #1 Build the Brand On-line presence leveraging candidate on-line behavior TEAM #2 Drive us Digital Build a Power Pipeline to mine for top talent TEAM #3 Push the Pipeline Create a College Recruiting program that fuels our future TEAM #4 Crash the Colleges STRATEGY TEAMS
- 26. Personal Development Achievements 25% Scorecard Transformation Implemented Strengthfinders Assigned Cross-Divisional Projects
- 27. Added “Work with Us” Ads We Invested
- 28. Content Calendar
- 29. I “Activated My Potential” Campaign
- 30. We filled jobs! hires each day
- 32. Acceptance Rate
- 34. Manager Satisfaction Valued Recruiting Advisors
- 35. Steps for Success Know what you’re selling. We found that defined value propositions held our team true to a to consistent sales pitch. When you have 2-3 anchor value propositions, it’s much easier to build content around them. Know your Audience. Seems simple, but when you begin defining targeted messaging, it’s hard. Especially when you have a diverse set of positions. Know your communication outlets. Recruiters are the best brand ambassadors. Leverage your team to determine where and how your target audiences receive information.