From writing a targeted and engaging descriptions to making your opportunities go viral across the network, LinkedIn's Tushar Shah and Liz Rosenberg teach you how to make the most of your job postings. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Optimizing Your Jobs on LinkedIn
Tushar Shah
Manager, Technical Product Consulting
Liz Rosenberg
Solutions Consultant

2. Agenda
 How LinkedIn jobs work: Jobs fuel the ecosystem
 How to make your jobs work harder for you:
 Create
 Automate
 Accelerate
#intalent

3. It’s All About Relevancy
#intalent

4. Showcase the Right Opportunities to the Right Talent
JOBS YOU MAY BE INTERESTED IN
Java Engineer
JOBS YOU MAY BE INTERESTED IN
Product Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Finance Manager
xyzCo
xyzCo
Sr. Java Engineer
Product Marketing Director
Financial Analyst
Amazon
Gap Inc.
Bank of America
xyzCo
#intalent

5. Jobs Fuel the Ecosystem

6. JOBS YOU MAY BE INTERESTED IN
xyzCo XYZ Co
Mountain View, CA
xyzCo XYZ Co
LinkedInMountain View, CA
Software Engineer
x
LinkedIn– Sunnyvale, CA
Software Engineer
x
Commona – Palo Alto, CA
Sr. Software Engineer
x
Crosswise Group – Palo Alto, CA
Careers at LinkedIn
Feedback I See more »
Application complete!
#intalent

7. >50%
of job applications come from
LinkedIn recommended jobs
#intalent

8. Candidates who engage with
your jobs and brand are
2x
as likely to respond to your
recruiters
#intalent

9. Let Our Jobs Do Your Job

10. Create. Automate. Accelerate.
Create: Engage candidates with tailored job
descriptions enhanced with relevant brand content
Automate: Increase efficiency by seamlessly
automating and integrating your jobs with LinkedIn
Accelerate: Showcase and share your most important
roles to more of the right candidates, more quickly
#intalent

11. Create

12. An Active Posting
• Tactical language
• No value proposition for
the candidate
• Skills-focused
#intalent

13. An ideal posting appeals to both
active and passive candidates
• Engage your audience
• Engage candidates with
immediately
relevant Talent Brand
content
• Explain the details of
the role in language
the candidate can
digest quickly
• Let candidates know
what’s in it for them
#intalent

14. Automate

15. How many of you have manually posted a job on LinkedIn?
#intalent

16. How many of you know that these jobs can be posted
automatically?
#intalent

17. Automate Jobs via Job Wrapping
Automatically post jobs from your career site or ATS into LinkedIn job slots

No manual posting: reduces recruiter time and effort

Maximize utilization of your Job Slots

Automatic job updates and renewals
#intalent

18. Job Wrapping Mixers
 All Jobs
 Most Recently Posted
 Specific Locations
 Specific Categories
 Keyword Inclusion and Exclusion
 Recruiter Keyword Indicator tags
#intalent

19. Automate Jobs via Job Distributors
EMEA
North America
Smashfly
Arbita
First Advantage
Smart Recruiters
Lumesse
JWT Inside
PageUp People
Jobvite
Jibe
JobScore
SmartRecruiters
Job Target
Hospitality Online
HR Smart
Talent Tech/Telemetry
Zoho Recruit
Kaonix
Knollesnstein
Logic Melon
Multiposting.fr
Jobstairs
RFLEX
Lumesse
ePreselec
Workable HR
APAC
Hiring Solutions
Recruit Advantage
PageUp People
JXT
AFRICA
Graylock
Global
Broadbean
eQuest
Bernard
Hodes/SmartPost
TMP
#intalent

20. Harness the Power of LinkedIn on Your Website:
Jobs For You Widget
#intalent

21. Integrate with your ATS: Apply with LinkedIn
#intalent

22. Accelerate

23. Share Jobs With Your Networks, Groups
and Connections
#intalent

24. How many of you are familiar with LinkedIn Sponsored Jobs?
#intalent

25. Not All Jobs Are Created Equal
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director
#intalent

26. Sponsored Jobs Help Fill Your
Most Important Roles Faster
Financial Analyst
Software Engineer
Sales Operations
Senior Engineer
IT Administrator
Sales Director
#intalent

27. Showcase Your Most Important Jobs to the Best Talent
• You control how often
your job appears here
• Sponsored Jobs get 30-50%
more applicants!
Erica Robertson
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Software Engineer
Sponsored
xyzCo – Sunnyvale, CA
x
ACME systems
Software Engineer
x
Commona – Palo Alto, CA
Sr. Software Engineer
x
Crosswise Group – Palo Alto, CA
Software Engineer
x
Tyler Corp. – Palo Alto, CA
Feedback I See more »
#intalent

28. Jobs Success Story:
Emerson

29. Candidates from LinkedIn were generally better matches, so
recruiters could spend more time targeting talent and
less time sifting through unqualified applications.
– Tim Potten
Global Talent Acquisition Leader
Increased LinkedIn hires by
200%
Reduced time-to-hire by
20%
#intalent

30. Best Practices and Key Takeaways

31. Best Practices to Optimize Your Jobs
Create:
 Engage with easily digestible language
 Ensure candidates know what’s in it for them
 Showcase your Talent Brand
Automate:
 Save recruiters time by leveraging Jobs Automation
 Save candidates time using “Apply with LinkedIn”
Accelerate:
 Share jobs with your networks
 Sponsor your most important
and hard-to-fill roles
#intalent

32. Remember: Jobs Fuel the Ecosystem
JOBS YOU MAY BE INTERESTED IN
Java Engineer
xyzCo
LinkedIn
xyzCo XYZ o
Mountain View, CA
#intalent