Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013

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Whether you share, post, tag, tweet, like, pin, or bust some other social move, it’s important to promote and protect your talent brand. Tenfold's Stacy Zapar and LinkedIn's Dina Medeiros cover all the top ways to boost your talent brand. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj

Business Technology

5 most important trends shaping the future of recruiting

1

Social professional networks are increasingly impacting quality of hire

2

Employer branding is both a competitive threat and a competitive
advantage

3

Data is used to make better hiring and branding decisions

4

Companies are investing in hiring internally to stop talent from walking out
the door

5

Companies are figuring out the mobile recruiting terrain

GREAT CONTENT
TELLS A STORY...

a relevant ,
transparent story of
what it’s like to work
at your company.

THE NORM

TEXT

PR / AWARDS

JOB POSTINGS

MARKETING CORPORATE BLOG

CHARITABLE CAUSES

EARNINGS ANNOUNCEMENTS

COMMUNITY EFFORTS

@SoCalGirl @StacyZapar #intalent

THE IDEAL

TEXT

LINKEDIN TODAY

GOOGLE ALERTS

DEPARTMENT BLOG

INDUSTRY
PUBLICATIONS

INDIVIDUAL BLOG

THOUGHT LEADERS

PHOTO

POP CULTURE

INTERNAL COMMUNICATIONS

HUMOR

HIRING TEAM

YOU TUBE
@SoCalGirl @StacyZapar #intalent

“

Great content makes people
want to share, care or swear.

”

@prsarahevans

@StacyZapar @SoCalGirl #intalent

Web developer with a job.

Web developer without a job.

AMPLIFY

@StacyZapar @SoCalGirl #intalent

WHO ARE ENGINEERS CONNECTED TO?
OTHER ENGINEERS!

4X

@SoCalGirl @StacyZapar #intalent

Blackberry - Sponsored

Blackberry
Sponsored

Blackberry

@StacyZapar @SoCalGirl #intalent

AMPLIFY

@SoCalGirl @StacyZapar #intalent

CREATE A CONTENT CALENDAR
SUN

MON

TUE

WED

THURS

FRI

30 MIN

15 MIN

15 MIN

15 MIN

15 MIN

15 MIN

Content
curation, sch
edule posts
for the week

Engage,
follow back

Engage

Engage,
follow back

Engage

SAT

Engage,
#FF

ENCOURAGE your recruiters and hiring team members to
like / share / comment! INCENTIVIZE them!

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Walk away knowing how to create, promote and amplify your talent brand with best practices from Stacy Donovan, Candidate Experience & Engagement Strategist at Zappos Family of Companies, and LinkedIn’s Dina Medeiros. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

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Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013

1. PROMOTE & ENGAGE WAYS TO AMPLIFY YOUR TALENT BRAND

2. TALENT ACQUISITION STRATEGY FORTUNE 500 RECRUITER TRAINER DINA MEDEIROS STACY DONOVAN ZAPAR STRATEGIC ADVISOR SOCIAL STRATEGY & BRAND CEO & FOUNDER @SoCalGirl @StacyZapar

3. AGENDA TALENT BRAND CONTENT AMPLIFY @SoCalGirl @StacyZapar #intalent

4. 5 most important trends shaping the future of recruiting 1 Social professional networks are increasingly impacting quality of hire 2 Employer branding is both a competitive threat and a competitive advantage 3 Data is used to make better hiring and branding decisions 4 Companies are investing in hiring internally to stop talent from walking out the door 5 Companies are figuring out the mobile recruiting terrain

5. TALENT BRAND @SoCalGirl @StacyZapar #intalent

6. transparency employer brand current employees perception Employee Value Proposition Company Culture leadership alumni network TALENT BRAND people People candidate authenticity culture perks Candidate Experience experience reputation

7. What is YOUR talent brand? @SoCalGirl @StacyZapar #intalent

8. THE FACTS Lower cost per hire by up to 50%. 83% Agree that talent brand has significant impact on the ability to hire great talent. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will. @SoCalGirl @StacyZapar #intalent

9. 50% of recruiters don’t understand their own talent brand. @SoCalGirl @StacyZapar #intalent

10. TALENT BRAND AMPLIFY CONTENT @SoCalGirl @StacyZapar #intalent

11. GREAT CONTENT TELLS A STORY... a relevant , transparent story of what it’s like to work at your company.

12.

13. THE NORM TEXT PR / AWARDS JOB POSTINGS MARKETING CORPORATE BLOG CHARITABLE CAUSES EARNINGS ANNOUNCEMENTS COMMUNITY EFFORTS @SoCalGirl @StacyZapar #intalent

14. THE IDEAL TEXT LINKEDIN TODAY GOOGLE ALERTS DEPARTMENT BLOG INDUSTRY PUBLICATIONS INDIVIDUAL BLOG THOUGHT LEADERS PHOTO POP CULTURE INTERNAL COMMUNICATIONS HUMOR HIRING TEAM YOU TUBE @SoCalGirl @StacyZapar #intalent

15. “ Great content makes people want to share, care or swear. ” @prsarahevans @StacyZapar @SoCalGirl #intalent

16. @StacyZapar @SoCalGirl #intalent

17. @SoCalGirl @StacyZapar #intalent

18.

19. Web developer with a job. Web developer without a job.

20. AMPLIFY @StacyZapar @SoCalGirl #intalent

21. @StacyZapar @SoCalGirl #intalent

22. WHO ARE ENGINEERS CONNECTED TO? OTHER ENGINEERS! 4X @SoCalGirl @StacyZapar #intalent

23. @SoCalGirl @StacyZapar #intalent

24. @SoCalGirl @StacyZapar #intalent

25.

26. STATUS UPDATES

27. Blackberry - Sponsored Blackberry Sponsored Blackberry @StacyZapar @SoCalGirl #intalent

28. AMPLIFY @SoCalGirl @StacyZapar #intalent

29. @StacyZapar @SoCalGirl #intalent

30. @StacyZapar @SoCalGirl #intalent

31.

32.

33.

34. @SoCalGirl @StacyZapar #intalent

35. CREATE A CONTENT CALENDAR SUN MON TUE WED THURS FRI 30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN Content curation, sch edule posts for the week Engage, follow back Engage Engage, follow back Engage SAT Engage, #FF ENCOURAGE your recruiters and hiring team members to like / share / comment! INCENTIVIZE them!

36. CANDIDATE EXPERIENCE

37. HOW DO YOU KNOW IF YOUR TALENT BRAND STRATEGY IS WORKING? Only 1/3 of talent acquisition leaders say they consistently measure their talent brand. @SoCalGirl @StacyZapar #intalent

38. TALENT BRAND INDEX ENGAGEMENT 700K 3M REACH = 23% TALENT BRAND INDEX How attractive you are to prospective candidates @SoCalGirl @StacyZapar #intalent

39. HOW LIKELY ARE YOU TO ATTRACT TALENT?

40. WRAP TALENT BRAND CONTENT AMPLIFY @SoCalGirl @StacyZapar #intalent

Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013

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