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7. Content Evolution
• Publishing content and conversation on LinkedIn
• Relevant personalized content
• Mobile Distribution
• Companies are first class citizens in the content ecosystem
#intalent
18. Publishing Content on LinkedIn
“In short time posting on
LinkedIn, quality of comments is
higher than anything I've seen in 12+
yrs of online journalism.”
Herb Greenberg
- CNBC
#intalent
19. Publishing Content on LinkedIn
Stand out by adding rich visual elements to your profile
#intalent
39. On mobile, content is king
78%
EMAIL
57%
GENERAL SEARCH
73%
WEB BROWSING
46%
LOCAL SEARCH
64%
MAPS/DIRECTIONS
44%
READ NEWS, SPORTS
60%
GAMES
37%
WATCH TV/VIDEO
Source: IDC “Always Connected” Report - https://fb-public.app.box.com/s/3iq5x6uwnqtq7ki4q8wk
Smartphones are the central social, communication, and information tool in people’s lives
#intalent
40. 82% of U.S. adults own a cellphone.
91% of them have their phone within arm’s reach.
Source: http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
#intalent
41. A day in a life of a mobile user.
Tablet
Phone
Desktop
3a
m
6a
m
9a
m
12pm
3pm
6pm
9pm
Midnigh
t
#intalent
42. Desktop = 9-to-5 Workday
DESKTOP
3a
m
6a
m
9a
m
12pm
3pm
6pm
9pm
Midnigh
t
#intalent
43. Phone = Always On
PHONE
3a
m
6a
m
9a
m
12pm
3pm
6pm
9pm
Midnigh
t
#intalent
44. Tablet = Coffee and Couch
TABLET
3a
m
6a
m
9a
m
12pm
3pm
6pm
9pm
Midnigh
t
#intalent
55. Desktop
Phone
Television
Phone leads daily content consumption across desktop, television and tablet.
Source: http://www.brafton.com/news/global-content-consumption-dominated-by-the-web-mobile-on-top
#intalent
56. The smaller the bigger
With 65% of the screen real-estate, content is now more front and center than ever.
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57. The average mobile session last 4.1 minutes
Source: http://blog.flurry.com/bid/90987/The-Truth-About-Cats-and-Dogs-Smartphone-vs-Tablet-Usage-Differences
#intalent
62. Why is content so important to LinkedIn?
Increasing the talent pool on LinkedIn is
vital to your success…
#intalent
63. Why is content so important to LinkedIn?
Passive candidates by nature passive
don’t visit a “job” site….
#intalent
64. Why is content so important to LinkedIn?
But every professional consumes
content on a daily basis…
#intalent
65. Why is content so important to LinkedIn?
So what happens when you can start to
engage the worlds professionals
frequently through content?
#intalent
66. Why is content so important to LinkedIn?
They visit LinkedIn more frequently
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67. Why is content so important to LinkedIn?
They spend more time on the
platform, keep their profiles up to date
#intalent
68. Why is content so important to LinkedIn?
They connect more and invite more
people to join LinkedIn
#intalent
69. Why is content so important to LinkedIn?
Increasing the engagement with
LinkedIn allows us to provide you
access to the world’s professionals at
scale
Content is Driving Engagement. Engagement drives opportunity.
#intalent
70. Our Mission
Connect the world’s professionals
to make them more productive
and successful.
#intalent
To start this story I want to reground us with the mission of LinkedIn. (you may have heard this a few times today)There are two parts to our mission statement, but I am going to quickly pause on the first part – Connect the world’s professionals. We’ve always known that if we can execute on this part of the mission we would be in a solid position to do many great things for professionals moving forward.
That’s why for a long time, this was the LinkedIn homepage. A page dedicated to signing up, creating a profile and connecting. And now as over 230M professionals have joined LinkedIn, with over 2 joining every second, it’s time to start focusing on the second line of our mission statement
Make the world’s professionals more productive and successful… Not just when they are trying to create an online identity. Not just whey they are trying to build a network. But on a daily basis – whether they are trying to find a new job, or trying to become more successful in the job they currently have.
That’s why the LinkedIn homepage looks like this today. Network and identity still play a major role in our value proposition. But now so does content and activity that is relevant and important to make professionals more productive and succsesful on a daily basis.
http://www.mobilemarketer.com/cms/news/social-networks/14913.htmlhttp://www.wired.com/wiredscience/2011/08/how-long-should-you-make-that-youtube-video/http://blog.flurry.com/?Tag=Usage%20StatisticsSimple – dead simple – keep simple simple