Advertising Week Europe Day 2 (AM) - #drawnIN

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Lost for words at #AWEurope? Our scribes harness the power of visual thinking to spark conversations and highlight some of the key messages and insights from the morning of Day 2.

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Advertising Week Europe Day 2 (AM) - #drawnIN

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The world’s professionals are driving the adoption of wearable technology as part of daily life. More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.

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From busking your ideas to playing to the big crowds: it feels like a long way to the top when you want to rock and roll. It’s quite a long way when you’re a content marketer as well. That's why we’ve produced an infographic with a difference. Each of the 4 stages is packed with ideas, tips and musical inspiration for your content marketing journey. Any great musician must earn their dues and learn their craft if they want to become an influential artist – and we believe that the same principles apply to making a career in content. If you can fuse your enthusiasm and energy with a savvy strategy to keep evolving and learning, then you too can be a content marketing superstar.

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Advertising Week Europe Day 2 (AM) - #drawnIN

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