Agile product development, some lessons learned and differences between doing it in a small startup and large companies

1. ‫איך לנהל מוצר בסטארטאפ ומה חברות גדולות יכולות"‬
‫!ללמוד מזה‬
‫‪The all around picture‬‬
‫‪Agile Product Dev‬‬

2. Who am I to talk?
❖
Co-founder, CTO, Product
@overvyoo!
❖
CTO, Product @gettaxi!
❖
CTO @clarizen!
❖
Technology is my passion!
❖
Product is my game!
❖
Nevo and Tamar are what I’m
known for

3. What is agile?
❖
Practical hints and methods!
❖
Be more successful!
❖
What is successful?

4. Agile Product
❖
Product - the bridge between sales, marketing, R&D and
strategy!
❖
AKA - the person that knows the least in every meeting!
❖
Work in cycles - plan, execute, analyze!
❖
vs. Plan, plan, plan, plan, execute, see what went
wrong.

5. Why do it?
❖
Because it’s faster?!
❖
Because it’s considered the best?!
❖
Because programmers want to?!
❖
Because Nasdaq/Investors loves it?

6. Why do it?
❖
Because we have to

7. Startup Life
❖
Target: Product fit!
❖
Speed - fast cycles!
❖
Technology - not set in stone !
❖
Strategy - not set in stone

8. Lorem Ipsum Dolor
Enterprise
Target: Monetize !
Speed - but needs to be
stable!
Technology - now, improve!
Strategy - no, tactics

9. The bigger the company..
❖
HR Issue!
❖
❖
Communication!
❖
❖
The right people (hiring, communicating)!
Ownership!
Planning and Confidence

10. Big companies need to learn
❖
It’s not a hype, it’s a necessity!
❖
Huge old(er) companies are using it (Toyota, IBM)!
❖
It’s all about the people*
* always

11. Evangelize in a big company
❖
Understand the fear!
❖
Understand the need!
❖
Understand the traps

12. Prepare
❖
Have patience!
❖
❖
❖
It takes time to win people over!
It takes time to show results!
Have a plan!
❖
❖
❖
It helps people see it’s not just chaos!
It’s always good to have a plan!
Make sure people are aligned!
❖
People don’t like surprises

13. Summary
Startup!!
Bigger Company
The Need
Market Fit
Monetize
Speed
Reach
Stable
Technology
Create
Improve
Strategy
Forumlate
Execute
Communication
Easy
Hard
HR
Controlled
Uncontrolled