Original article: http://my.opera.com/samanthaking025/blog/2013/06/15/capital-crown-eco-management-environmental-news-blog Related articles: http://crowncapitalmngt.wordpress.com/ http://crown-capital-management-robbeiko.wikia.com/wiki/Business_News_Jakarta_Management,_Crown_Capital_News_Blog:_Indonesian_Consumers_Grip_Wallets_Amid_Surge_in_Power_Costs_-_edublogs http://blog.crowncapitalmngt.com/3-steps-to-build-a-culture-of-sustainability-and-achieve-global-environmental-goals/

1. Capital Crown Eco ManagementCapital Crown Eco Management
Environmental News BlogEnvironmental News Blog
3 Steps to Build a Culture of Sustainability
and Achieve Global Environmental Goals

2. 3 Steps to Build a Culture of Sustainability and Achieve Global Environm
Although it is common for companies to push sustainability results by
establishing definite, time-bound goals, attaining them is a distinct
process for every enterprise. Innovation, investment and operational
savvy all play a part in achieving success; but the most significant factor
is formulating a vigorous culture of sustainability that incorporates this
approach into every facet of the business.
Recently, our company announced that over the past three years we
have made noteworthy improvements in our environmental
performance. This included reduction of our energy usage by 12%, our
greenhouse gas emissions by 15.7%, and attaining a leading-edge
level of 3.5 hectoliters of water used for every hectoliter of beer made,
posting an 18.6% reduction. These efficiency improvements were all
achieved mainly without any major investment in new, sophisticated
technology.

3. Like any global company reach, our worldwide operations face various
local conditions. Challenges ranging from the capabilities and age of
equipment to the diversity in quality and availability of raw materials
mean that choosing a “one-size-fits-all” approach is often impossible.
The main approach that can steer a company toward environmental
maturity is to develop a culture of environmental conservation and
awareness into all aspects of every employee’s tasks on a daily basis.
This idea has been around for a while; however, it is also something
that is not often observed in reality. For us, ascertaining that we provide
incentives and challenges to our 118,000 fellow workers to make
gradual changes in the work environment – big or small, within our
more than 140 breweries and soft drink facilities – was the best method
to attain our three-year goals. Along the way, we discovered some
essential factors in establishing such a culture of sustainability:

4. 1. Elevate sustainability initiatives to the same level as other
business-critical functions
Having employees scattered worldwide, it can be hard activating
everyone to focus on sustainability objectives. From the boardroom to
the brewery floor, we expect people to focus on environmental
performance as much as they do on other vital business functions.
Hence, companies can encourage all colleagues to stay on the same
page – focused on attaining sustainability goals.
Establishing an operational management approach that puts
environmental objectives alongside those for efficiency, quality and
safety can help to develop coordination on a company-wide scale. We
call our management system Voyager Plant Optimizations (VPO), and
is custom-designed for our unique operations. A company’s system
should include policies, procedures and guidelines to aid teams in
performing more efficiently, while giving room for creative collaboration
and innovation.

5. VPO has allowed our entire organization to gain well-oiled coordination
and is the primary source of our successes in our environmental
performance.
The management system also encourages best-practice sharing within
the entire company by delineating distinct responsibility for assuring
that reductions are reached and allowing for targets to be embraced by
all.
2. Encourage global best practice sharing, tailored to local
conditions
Companies operating globally often allow every region the freedom to
identify best practices that apply under local conditions. However,
businesses must grab the opportunity to utilize these acquired lessons
in other regions and scale them across the company, as much as
possible.

6. Based on our experience, best-practice sharing can aid regional teams
enhance their environmental performance. For instance, our team in
China attained the company’s highest region-wide reduction in energy,
water and carbon emissions between 2009 and 2012 – 30%, 38%, and
29% reductions, respectively. To help the team in China accelerate
their improvement, our global team took the initial progress forward by
encouraging best-practice sharing from other regions. Among the new
initiatives included were how to optimize efficiency in boiler combustion
and how to improve time-of-use management through a meticulous
analysis of electricity rate-schedules.
A few months after, our China colleagues reversed the tables and
started sharing their own best practices in our global workshops with
other Zones. The China team’s approach of continuously benchmarking
utilities usage between brewery departments by digging into the energy
and water data, for instance, has now been applied to other regions
globally.

7. Hence, the lesson gained here is to develop a culture of sustained
improvement where colleagues can openly share challenges and solutions
and apply them to meet local conditions in real-time.
3. Empower employees to continually drive improvement
We have also found that it works well to encourage all colleagues to behave
as if they owned the business. When each colleague treats the company’s
goals as their own responsibility and is empowered to act on them, great
things happen. Colleagues in our Cartersville, GA brewery exhibited this
ownership concept when they decided to adopt a weekly “Water Walks”
around the facility to pinpoint areas where water was being wasted. In 2012
alone, these walks succeeded in a total reduction of 49 million liters of
water usage.
By sharing the responsibility for achieving targets for sustainability with
every colleague and empowering each one to discover ways to improve,
companies can achieve a degree of performance and commitment that
would not be otherwise possible.

8. Based on our track record, developing a culture of sustainability that is
adapted and valued across the entire company is vital for businesses
striving to minimize their environmental impact and to meet
sustainability goals. The results can prove that this is so.
ORIGINAL ARTICLE:ORIGINAL ARTICLE:
http://blog.crowncapitalmngt.com/3-steps-to-build-a-culture-of-
sustainability-and-achieve-global-environmental-goals/
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