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Ragan Webinar July2010

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A case study of the Love Versus Cancer public relations and social media campaign at Fox Chase Cancer Center in 2010 (Philadelphia).

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Love Versus Cancer A Social Media Initiative Lisa Bailey, Director Social Networking Communications
Inaugural Social Media Initiative
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fox Chase & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Objective ,[object Object],[object Object],[object Object],[object Object]
Campaign Theme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and Tactics
Campaign Roll-out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and Tactics ,[object Object],[object Object],[object Object],[object Object]
www.LoveVersusCancer.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explain the Initiative ,[object Object]
Launch Week February 8 - 14, 2009
February 8 – Launch Day
February 8 – Launch Day
The Today Show, NYC
Radio Websites & PSAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Tea – February 12 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Support from Senior Leadership
Love Versus Cancer in Colorado ,[object Object],[object Object]
President’s Weekend
PECO Lights – February 8 - 10
Free Exposure ,[object Object],[object Object],[object Object]
Twitter
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Video Comments ,[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],? ? !
Maintaining Momentum
Monitor Your Campaign ,[object Object],[object Object],[object Object]
Cancer Survivors Network
Media Relations ,[object Object],[object Object],[object Object],[object Object]
May 5, 2010 – CBS 3 TV
Special Events
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
Facebook (continued) ,[object Object],[object Object],[object Object]
Respond to Requests with E-Card
E-Newsletter
Selected Results
July 28, 2010 – 13,370 views
Results: First 5 Months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Patients
Trade Journals ,[object Object],[object Object],[object Object],[object Object]
Trade: Successful Promotions
Trade: PR Week
Budget: $30,000 ,[object Object],[object Object],[object Object],[object Object],[object Object]
February Appeal
Appeal Results (first 4 months) ,[object Object],[object Object],[object Object]
Love Versus Cancer Resonates ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow Us ,[object Object],[object Object],[object Object],[object Object]
Stay in Touch ,[object Object],[object Object],[object Object],[object Object]

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Ragan Webinar July2010

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