1. Lisa Bono
LA Account Manager

3. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their target
audiences worldwide.

4. The Press Release: A Timeline
60 YEARS AGO 10 YEARS AGO TODAY
Text as a vehicle to Text plus multimedia Text, video, multimedia, infographics
tell a story, targeting assets as a vehicle to tell a and other content are combined and
media story, targeting media & distributed as a release as an
consumers integrated part of brand campaigns to
amplify paid, owned and earned
media elements.
TEXT PHOTOS
ONLY TEXT
PLUS TEXT INFOGRAPHICS
VIDEOS PLUS AND MORE
MEDIA MEDIA CONSUMERS MEDIA CONSUMERS

6. MOBILE MULTIMEDIA PRNEWSWIRE.COM WEBSITES
Increase release social Optimize your content
engagement with SocialPostTM with OptimizationMax
Sources: [1] [2] [3] [4]

7. PR Newswire distribution process
Processing/Editing Distribution
PR Newswire editors process copy in PR Newswire’s Distribution via satellite,
state-of-the art editorial system, looking for errors, internet, e-mail and RSS.
typos, etc., and prepare it for distribution. Reaching news organizations, individual
reporters and bloggers, websites, financial Reach
networks, search engines and mobile devices. Reach traditional and non-traditional
media, investors, customers and general
public around the world, generating
media coverage in print and TV, social
media buzz, investments and purchases.
Upload
Upload release and
multimedia. Select
newsline distribution
(ie. Global) plus create
targeted list from our
media database.

8. PR Newswire Online Distribution & Syndication
Reach 1,000+ websites instantly with
PR Newswire’s low-cost online SearchReach
Get your message online
distribution & syndication. and in search
• Post to PRNewswire.com
• Make news findable by search engines and
news engines WebReach
Add an image to your
• Drive traffic to your website w/live site message and drive even
preview more traffic to your news
• Reach subscribers & bloggers with RSS
• Find your release with a search-friendly
permalink URL
• WebReachPLUS
Go viral with social media toolbar
Display your photo and
message on the Reuters
Sign in Times Square

9. 170+ countries, 40+ languages
PR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.

10. China Exposure
Sample of travel clients in China:
General Media Outlets 800+
Travel Trade Publications 100+
Websites, including major portals
like SINA, SOHU, NetEase and 3,000+
Tencent
Example China Multimedia News Release
Mobile: PR Newswire's Chinese iPhone app
Hundreds of thousands of subscribers
via wireless internet portals, forums, blogs,
micro-blogs and other new media outlets,
including 150K+ followers on China's leading
micro-blog ("weibo") sites - SINA and
Tencent
http://www.prnasia.com/story/55691-1.shtml

11. Brazil & Spanish Latin America Exposure
Sample of travel clients in Brazil:
General Media Outlets 1,800+
Brazil Travel Journalists 230+
Media Database
12,900+
(Brazil)
Media Database
10,800+
(Spanish Latam)
Example Reach into Brazil:
Delivery to major news agencies
including Estado, Globo, Multiagencias,
Notimex, DyN and CaribPR

12. European Exposure
Sample of travel clients in Europe:
General Media Outlets 11,200+
European travel journalists 6,500+
Media contacts requesting
1,300+
travel news from PRN
Mobile distribution to 12 mobile apps
across Europe
Distribution to over 260 websites carrying
travel-related content including
VisitEatStay, Simply Luxury Travel, Breaking
Travel News, dubai-travels.net, Viajar a
Tope, Libero and RSS Tourisme Info

13. Dedicated media site for journalists & bloggers
Over 27K
media
organizations
represented.
Over 82K
registered
U.S. journalists
&
bloggers
http://media.prnewswire.com

14. 150+ mobile partnerships
• PR Newswire propriety apps
– iPhone & iPad - in iTunes store
– Nokia (19 apps, customized for regions/markets) - in OVI store
THIRD PARTY APPS # KEY PUBLISHING PARTNERS
Android 35 Bloomberg Pulse
BlackBerry 8 Dow Jones’ Factiva Skygrid
iPad 50
Flipboard Thomson Reuters
iPhone 55
News 360 Yahoo! Finance
Windows 9
Mobilized Websites 9 Nokia Yellowbrick

15. Reach audiences through targeted newslines
GEOGRAPHIC REGIONS VERTICAL MARKETS
• Automotive
• Region
• Energy
• Country
• Finance
• State
• Health/Biotech
• City / Metro
• Technology
• And many more…
Young Corporate Social
Public Interest Environmental
Adult/University Responsibility

16. Reach multicultural audiences
North American
U.S. Hispanics African American
Chinese
Hispanic PR Wire: North American African American
> 5,000+ media points across all platforms Chinese Newsline: Newsline:
Including TV, print, radio, social & wire Distribute to 300+ Distribute to 300+
chinese-language chinese-language
> 120+ guaranteed online placements including
media points in the media points in the
Yahoo!, Terra & HispanicBusiness.com
U.S. & Canada U.S. & Canada
Hispanic Digital Network: 88 news sites
including: Latin Heat (LA), Business Latino (NYC)
& Diario las Americas (Miami)
MultiVu Latino: 150 video placements

17. Reach lifestyle editors with our Features services
Daily Features Newsline
• Lifestyle editorial pickup
• Special topics such as food, travel, technology,
business and health
• Unlike front-page news, which gets dated quickly,
Daily Features can last a long time, especially online.
2012 Feature Packages Calendar:
Add any of your releases, including Daily Features articles, to one of our themed packages,
which are distributed on specific dates so Editors know when to expect them.
Holidays Business: Jan 9, May 31 & Oct 31
> Valentine’s Day: Jan 30
> Springtime, Easter & Passover: Mar 22 Tech: Mar 21, Jun 6, Sep 10 & Dec 13
> Mother’s Day: May 3
> Father’s Day: Jun 7 Consumer Issues & Trends: Apr 25
> Holiday, General: Oct 25
> Holiday, Thanksgiving: Nov 12
> Holiday, Nov 14
> Holiday (Last Minute), Dec 6

18. PRNewswire.com: Social media toolbar
Word of mouth and
bloggers tools –
email, print, RSS &
embedding options
Quick share buttons for
help readers easily
easy posting to the most
share with friends and
popular social networks:
post to their own
Facebook, Twitter, LinkedIn,
websites/blogs
Google & Pinterest
More dropdown options – readers can share your
release on additional social networking and book-
marking sites, or for reference on the reader’s
customized Yahoo or Google portal homepage.

19. Social media distribution with SocialPostTM
• SocialPost spreads your news to followers of PR Newswire’s
Twitter accounts and helps expand your exposure in search
engines.
• Post to PR Newswire’s @PRNAlert Twitter account (3,700+
followers), as well as up to 3 industry accounts determined by
release content.
PR NEWSWIRE INDUSTRY TWITTER ACCOUNTS & # FOLLOWERS
@PRNbiz 1,900+ @PRNfinance 1,200+ @PRNpolicy 1,800+
@PRNbiztech 600+ @PRNhealth 2,200+ @PRNsports 400+
@PRNcnsmr 800+ @PRNmedia 1,800+ @PRNtech 1,200+
@PRNenergy 1,600+ @PRNmfg 800+ @PRNtravel 1,400+
@PRNenv 700+ @PRNmltcult 900+ @PRNtrnsp 700+

20. The industry’s MOST searched network
PR Newswire Business Wire Marketwire Globe Newswire
Aug 2012

21. The industry’s MOST searched network
Google Page Rank (October 2012)
Localnews8.com Walmart.com WSJ.com
WSJ.com Amazon.com Google.com
Overstock.com Petfinder.org NBC.com
NBC.com IMDb.com USA.gov
Kmart.com NJ.com Movies.com
Movies.com NYTimes.com CNN.com
1 2 3 4 5 6 7 8 9 10
PRNewswire.com
PRNewswire.com
BusinessWire.com
Marketwire.com
PRWeb.com
GlobeNewswire.com

22. Increase engagement with multimedia distribution
Multimedia News ARC Engagement
Photo release Flex release
Release Platform
Photo + Dynamic Video
Photo (image such as Photo + Video + Audio Photo + Video + Audio +
+ Dedicated HTML Page
photo, logo or infographic) + PDFs PDFs + Dedicated Page
+ Strategic Placement
Purpose: Enhance Purpose: For release Purpose: Critical Purpose: Ultimate
release, providing media & with higher level of announcements with HTML customized engagement
consumers with visual distribution, DIY allows page to match corporate platform for campaigns
image quick turn around branding requiring multiple updates,
plus guaranteed distribution

23. The Flex Release
Branding
banner
Images – photos,
logos & infographics
Videos

24. Multimedia News Release (MNR)
Branding and Logo
click through link
Text formatted
Social media and distributed
links into editorial
systems
Video player
In-text hyperlinks
Hi-res photos and
additional videos
Embedded
Twitter stream Related links
Media contacts

25. Multimedia News Release (MNR) examples

26. Measuring the impact of your MNRs
Sample
MNR
Report
Summary
Video & Audio
Media Outlets Representated
Streams
Page hits
File
Downloads
Online Video & Web Clips
Embedded
– See where your video and
Video Views –
release was distributed.
See viral effects
Includes potential audience
of your video.
numbers.

27. Engage your audiences like never before
with the ARCTM Engagement Platform
Access Reach Connect
ARC lets you compile ARC distributes your ARC enables you to
your multimedia content content everywhere dynamically update or
– videos, images, opportunity exists – and add to your content once
downloads, links, offers everywhere audiences distributed – and
and more – in a interact with content. measure activity and
dynamic, engaging Thousands of websites. engagement. So you can
digital package that's Blogs. Social networks. keep programs and
ready to launch... Video sharing sites. campaigns fresh,
literally in days. Email. The media. And it optimize content and
enables consumers to drive even more
share your content engagement.
virally.

28. Interactive media player & landing page
Customized Branding:
your logo and color scheme
Interactive Media Player:
Engage audiences with
video, photos, graphics
and animation Text content /
press release
Share and
encourage viral
distribution
Links to Transactions- sell
products, enroll subs, train,
link to website etc.
http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/

29. Interactive media player viral distribution
blog
blog
fan site
blog blog
“Share” button allows fan site
viewers to embed the news site
IMP into their blogs or company site
Web sites.
blog

30. Strategic Web Placements
MOBILE
MOBILE
IN-TEXT
IN-TEXT
UNIT
UNIT
MOBILE
MOBILE

31. The ARCTM Platform Examples

32. Multimedia production services
Audio Production & Video Production & Satellite Media Tours Co-op Media Tours
Distribution Distribution
Radio Media Tours Webcasting Podcasting DVD/Tape Production

33. Only PR Newswire provides a complete and effective solution to meet
the unique needs at every stage of your company’s evolution.
Traditional Traditional IR Traditional
PR Newswire wire services corporate services financial printers
Wire and online distribution X X
Targeted distribution (microlists) X X X
Social media tools X X
Online engagement platforms
with multimedia X X X
Virtual data rooms X X
Virtual investor events X
Webcasting X X
SEC Filings X X
XBRL X X
Financial printing & typesetting X X
Shareholder analysis &
targeting X X