1. The PR Newswire Network
Media
Search
Social
Syndication
Mobile

2. The Media Network
3 Components in U.S. Network
– Direct feed to financial/disclosure
– AP distribution to newspapers/broadcast
– PR Newswire for Journalists web site (30,000 active
journalist/blogger users, including 26,000 with custom
email feeds. 500 added in 2012)
Expansion in 2013
– AP distribution expansion to 3,600 media points,
including 100,000 journalists
– Rebuild of PRNJ site

3. Search
• prnewswire.com gets 4-5 million page views a
month
• 70% of site traffic comes from search engines
• Traffic flat with last year despite numerous
search engine changes
• Plans to boost search traffic in 2013
– Add links back to prn.com on releases.
– Use A/B testing on news release template.
– Canonical tags on different URLs.
– Adjust timing of feeds.

4. Social
• Twitter Distribution Network
– 31 sector specific Twitter accounts of which
20 are manually curated.
– 30,000 total followers
– 2013 plans
Continue to build followers on vertical
accounts.
Provide reporting for Social Post

5. Syndication
• Network includes 9,678 sites, of which 5,988 are
in the U.S.
• In 2012 we added 1,000 sites, 550 sites added
multimedia and 750 sites were added to
Release Watch.
• Release views on 3rd
party sites added to
Visibility Reports in January.
• Began to build niche networks of sites based on
geography or industry to create competitive
advantage.

6. Mobile
• 183 mobile apps, mobile sites or eReaders carry
PR Newswire content. These include Pulse,
Amazon Kindle, Reuters and Yahoo apps.
• m.prnewswire.com mobile site got 6 million page
views in 2012, 40% higher than prior year.
• PR Newswire iPhone/iPad app
• Will be introducing responsive design in 2013.

7. Mobile
• 183 mobile apps, mobile sites or eReaders carry
PR Newswire content. These include Pulse,
Amazon Kindle, Reuters and Yahoo apps.
• m.prnewswire.com mobile site got 6 million page
views in 2012, 40% higher than prior year.
• PR Newswire iPhone/iPad app
• Will be introducing responsive design in 2013.