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Social Media:
       Can you Afford Not to?




HFMA Lone Star Chapter 2013 Winter Institute
January 17-18, 2013

                        Presented by: Lisa Crymes
My name is Lisa Crymes…
and I’m a Geek
   Twitter: @lisacrymes
   LinkedIn: http://www.linkedin.com/in/lisacrymes
   Facebook: http://www.facebook.com/lisacrymes
   About.me: http://about.me/LisaCrymes
   Slideshare: http://www.slideshare.net/lisacrymes


   HFMA Georgia Chapter
    Social Networking Committee
    Established and Launched Committee May 2010
    Chairperson May 2010 to May 2012
    Teams May 2012 to current
Social Media: Can you Afford Not to?
Are you still considering why the hype with Social Media? Or how
to use different networking sites beyond personal use?
This session will provide an overview of social media and the basic
networking tools available.

   What is social media
   Building your personal brand using social media
   Professional Verses Personal Use
   How Lone Star chapter can use and benefit from social media
   GA Chapter Successes
Tools
 LinkedIn
 Twitter
 Facebook
 Instagram
 Blogger, WordPress
 Hootsuite, Klout.com
 Social Mention,
 Google Alerts
How Can Social Media Help Me?
         Professional:
           Learning latest industry trends and
            discussion topics
           Leverage industry relationships
           Monitoring Key industry leaders
           Keep skills fresh


         Personal:
           Brand
           Know your "Googleability"?
Social Media: Can you Afford Not to?
Bad image verse
a good image




                                   6
Know Your “Googleability”
Social Influence
Value



                                    Lead
                           Engage
                  Listen
        Observe
Social Influence
     Observe:                      Listen:
     • Pick platform               • Understand power of
     • Decide topics                 hashtags #
     • Get started, create         • Listen..listen..listen
       profile                     • Join groups
     • STOP… observe               • Follow people
     • Find interesting people
     • Observe “rules” and
       conversations




     Engage:                       Lead:
     •   Start engaging            • Become a thought
     •   Ask questions               leader
     •   Respond to questions      • Product relevant
     •   Know the rules              content
     •   Don’t just self promote   • Discuss ideas and get
                                     feedback
     •   Don’t post info you
         haven’t read or
         understand
Social Media does not Replace
   Networking
 Social Media is not a
  replacement for real
  relationships
 Engage in
  conversations online
  and off


                          I’m Cooler Online
Time Commitment




       Source: Lee Aase
       Mayo Clinic
       Center for Social Media
       http://www.slideshare.net/mobile/LeeAase/georgia-hit-summit-keynote
11
WARNING!! WARNING!!
             Socialtis?!
             Avoid the overload
             Learn when and how
              to disconnect
             Listen only
GA Chapter Success with Social
Media
Spring/May 2012                                  Fall /Nov 2012:
LinkedIn                                         LinkedIn:
   Started April 2009                            443 members
   Currently 368 members                        
                                                Twitter:
Facebook:                                         302 Tweets
•   Started Dec 2009                              251 Followers
•   Primary posts have been social but           
    interactive                                  Healthflock:
•   Interaction has been steady                   Sept 2012 3K
                                                 Avg 3K per month
Twitter:                                         
    Started Jan 26, 2010                        Facebook:
    Currently at 189 followers                   196 total likes
    Least active of social media sites, used
     primarily to promote AJC Healthflock,       Klout Score: 30
     engage during local industry events (TAG,
     HIMSS, etc)
    Engaging with a subset of industry
Healthflock Blog
•   Nearing our one year mark
•   Received approximately 20k Hits
•   Trending approximately 5K per month
•   109 Blog Posts, and 169 comments
•   Submitted Yerger 2011-12
Healthflock
http://blogs.ajc.com/health-flock
Chapter Success and Opportunities
What we have done well                 Opportunities for growth
 All social networking sites have      Engaging committees in using
    continued to grow                    tools to promote meetings
   Using social media to enhance       Soliciting feedback on type
    relationships outside of chapter     content and where we can
    events                               expand
   Reaching and collaborating with     Increase interaction among
    members and non-members              provider committee
   Positioning Georgia HFMA as a
    innovated chapter
   Moderating the accounts so they
    are not spammed or sales
    focused
   Promoted social media through
    Georgia Scroll and education
    sessions at Institutes
Social media can you afford not to crymes jan2013 hfma lone star
What is the Cost of NOT?
Thank you!




  See ya Online!
   @lisacrymes

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Social media can you afford not to crymes jan2013 hfma lone star

  • 1. Social Media: Can you Afford Not to? HFMA Lone Star Chapter 2013 Winter Institute January 17-18, 2013 Presented by: Lisa Crymes
  • 2. My name is Lisa Crymes… and I’m a Geek  Twitter: @lisacrymes  LinkedIn: http://www.linkedin.com/in/lisacrymes  Facebook: http://www.facebook.com/lisacrymes  About.me: http://about.me/LisaCrymes  Slideshare: http://www.slideshare.net/lisacrymes  HFMA Georgia Chapter Social Networking Committee Established and Launched Committee May 2010 Chairperson May 2010 to May 2012 Teams May 2012 to current
  • 3. Social Media: Can you Afford Not to? Are you still considering why the hype with Social Media? Or how to use different networking sites beyond personal use? This session will provide an overview of social media and the basic networking tools available.  What is social media  Building your personal brand using social media  Professional Verses Personal Use  How Lone Star chapter can use and benefit from social media  GA Chapter Successes
  • 4. Tools  LinkedIn  Twitter  Facebook  Instagram  Blogger, WordPress  Hootsuite, Klout.com  Social Mention, Google Alerts
  • 5. How Can Social Media Help Me?  Professional:  Learning latest industry trends and discussion topics  Leverage industry relationships  Monitoring Key industry leaders  Keep skills fresh  Personal:  Brand  Know your "Googleability"?
  • 6. Social Media: Can you Afford Not to? Bad image verse a good image 6
  • 8. Social Influence Value Lead Engage Listen Observe
  • 9. Social Influence Observe: Listen: • Pick platform • Understand power of • Decide topics hashtags # • Get started, create • Listen..listen..listen profile • Join groups • STOP… observe • Follow people • Find interesting people • Observe “rules” and conversations Engage: Lead: • Start engaging • Become a thought • Ask questions leader • Respond to questions • Product relevant • Know the rules content • Don’t just self promote • Discuss ideas and get feedback • Don’t post info you haven’t read or understand
  • 10. Social Media does not Replace Networking  Social Media is not a replacement for real relationships  Engage in conversations online and off I’m Cooler Online
  • 11. Time Commitment Source: Lee Aase Mayo Clinic Center for Social Media http://www.slideshare.net/mobile/LeeAase/georgia-hit-summit-keynote 11
  • 12. WARNING!! WARNING!!  Socialtis?!  Avoid the overload  Learn when and how to disconnect  Listen only
  • 13. GA Chapter Success with Social Media Spring/May 2012 Fall /Nov 2012: LinkedIn LinkedIn:  Started April 2009  443 members  Currently 368 members   Twitter: Facebook:  302 Tweets • Started Dec 2009  251 Followers • Primary posts have been social but  interactive Healthflock: • Interaction has been steady  Sept 2012 3K   Avg 3K per month Twitter:   Started Jan 26, 2010 Facebook:  Currently at 189 followers  196 total likes  Least active of social media sites, used primarily to promote AJC Healthflock, Klout Score: 30 engage during local industry events (TAG, HIMSS, etc)  Engaging with a subset of industry Healthflock Blog • Nearing our one year mark • Received approximately 20k Hits • Trending approximately 5K per month • 109 Blog Posts, and 169 comments • Submitted Yerger 2011-12
  • 15. Chapter Success and Opportunities What we have done well Opportunities for growth  All social networking sites have  Engaging committees in using continued to grow tools to promote meetings  Using social media to enhance  Soliciting feedback on type relationships outside of chapter content and where we can events expand  Reaching and collaborating with  Increase interaction among members and non-members provider committee  Positioning Georgia HFMA as a innovated chapter  Moderating the accounts so they are not spammed or sales focused  Promoted social media through Georgia Scroll and education sessions at Institutes
  • 17. What is the Cost of NOT?
  • 18. Thank you! See ya Online! @lisacrymes