My "Killer Content Strategies" presentation from #SearchLondon Meetup 20/3/2013

1. Killer content strategies
Lisa Myers
CEO,Verve Search
@LisaDMyers

2. About Lisa Myers
• 12 years experience in Marketing, 8 in Search & Social
• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)
• Regular contributor to on and offline publications and author of several SEO Best
Practise Guides including eConsultancy and B2B Marketing
• Heavily involved in the global Search Community, founder of
SEO-chicks.com and co-founder of European search blog StateofSearch
Awards
• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO
Campaign” for her agency Verve Search
• Management Today “35 women under 35” list 2009
• “Best Use of Technology woman under 30”
BlackBerry Woman & Technology Awards (2008)
• “B2B Marketing Newcomer of the Year” (2007)

3. Content = Creativity

4. Your mind is
a floating
iceberg!

5. Creativity Rules
• Rest your Mind
• Mix it up. Hobby, exercise, walk, whatever isn’t in
front of a desk and what you normally do.
• Be open to ideas! Have a notepad with you at all
times.
• Talk to people, any people!
• Get inspired, learns something new!

6. Horizon - The Creative Mind
http://goo.gl/3lirV

7. Brainstorm & Idea

8. Get together…right now (aha..)

9. Allow a chain reaction

10. Use the data you HAVE!

11. “Maxi Dress”
• 18,000 searches February
• PEAK trend in May/June
• Currently ranking #11, let’s get going!

12. Remember; Don’t restrict yourself
to one topic!
It’s all in the ANGLE!

13. Fashion
•Women’s/Men’s lifestyle
•Mother and baby
•Green
•Technology
•Art & Culture
•Travel
………………..the list goes on!!

14. Content is ON page
as well as OFF page

15. Does your client/company have a blog?
USE IT!

16. Raise the profile of the writers.
IMPLEMENT Rel=Author!!
@LisaDMyers

17. @LisaDMyers #ecomTIM

18. Don’t like writing? Then don’t.
Images & Infographics
Videos
Drawings!!

19. Infographics is great link bait!

20. 2 rules of writing

21. When writing
#1 Why YOU?
#2 Why NOW?

22. #1 Why YOU
• Why should you write about this topic
• What makes you the expert
Have you done some research, have you
experiences what you are writing about?
The people you are pitching it to will be asking
these questions!

23. TOPICS that you care about WILL
ALWAYS do better!

24. Ben loves cycling

25. Matt loves Street Art

26. Josie Loves Fashion

27. #2 Why Now?
• Seasonality
• Current affairs
• Popular culture (i.e launch of TV show)
• Social buzz
• New! Can cause a buz, make the news etc

28. Holy Grail of Content Outreach
Produce GOOD quality content, don’t
sell but WRITE. Think journalism not
PR!

29. USE Social in your
content strategy!

32. Impacting social
influencers

36. Favourite Tools

37. Thank You!
Email: lisa@vervesearch.com
Web: www.vervesearch.com
www.stateofsearch.com
www.seo-chicks.com
@LisaDMyers