13. X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott
14. Raise the bar on quality + create
DIFFERENT type of content