To do successful link development campaigns in 2016, it is imperative that your campaigns make emotional connections. We go through case studies where we have achieved exceptional results in coverage, including TV. Also presenting Lava the world's first Emotional Search Engine.

1. Get Emotional
Why SEO needs to
@LisaDMyers
@JamesFinlayson

2. Who uses one of these tools?

3. same data
same conclusions
We all use the
often leading to the

4. X X X X X X X X X X X X X X
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5. Humans
Algorithms

7. Limbic system

8. Frontal Cortex

9. Ventromedial
Prefrontal
Cortex

10. Antonio Damasio

15. Feel
Something

16. Create Emotional
Connections

17. Narvikhttps://blogg.expedia.no/slaget-om-narvik/en

24. Emotional investment
through collaboration
makes outreach more
successful

25. https://accent-map.expedia.co.uk

26. https://accent-map.expedia.co.uk

28. Historic London
http://www.expedia.co.uk/vc/historicLondon

29. Historic London
http://www.expedia.co.uk/vc/historicLondon

31. When your campaign is good enough to get TV

32. How?

33. Luke:
Luke: “I can’t believe it”
Yoda: “That is why you fail”
….you sissy Luke…

34. change the way you look at thin
the things you look at change
if you
Wayne Dyer

35. What’s the biggest difference
between Elon Musk and
someone in a dead end job?

36. IQ
?
Upbringing?
Education?
Luck?

37. 100 people theory

38. HOW YOU THINK

41. 4 Weeks Ago…

43. Donald John Trump, Sr. is an American businessman,
politician, television personality….

44. Sentiment

45. We are presenting

47. 8 million articles

54. http://lava.vervesearch.com

55. Thank you!
@LisaDMyers
@JamesFinlayson