Presentation from the 2011 Wine Industry Technology Symposium focusing on the integration of iPad / tablet technology into a family winery. http://www.wineindustrytechnologysymposium.com/

1. iPad Integration Jordan Vineyard & Winery
Friday, July 15, 2011

2. A Passionate Leader
“Consumers have many more
quality wine choices now than
they did when my parents
founded the winery.”
“We don’t believe new
technology and old-world
artistry are incompatible.”
“Technology has enabled us
to make the customer the
center of our work culture.”
- John Jordan
Friday, July 15, 2011

3. Digital Tech Strategy
• Embrace mobile business
• Prepare culture
• Promote/hire/train
• Research
• Develop plan
• Apps, uses, content, audiences
(trade, consumer), maintenance
• Define architecture, roles, troubleshoot
• Produce content in-house
• Integrate across departments
• Encourage information sharing
• Adapt, stay fresh
• Ensure brand appropriate
Friday, July 15, 2011

4. Notable Quotes
“Price is what you pay.
Value is what you get.”
- Warren Buffet
“Think like a publisher,
not a marketer.”
- David Meerman Scott
“Attention spans will only decrease
as technology breeds laziness
and the expectation of rapid solution
delivery.”
- James Gurd
Friday, July 15, 2011

5. Behavior Shifts
• Laptops = secondary devices
• Ride-withs, account calls
• More room in that wine bag
• Less weight to carry
• Time saved = more buyer meetings
• Presentations = impromptu
• Solutions = there’s an app for that
• Paper = cumbersome, unnecessary
• Productivity = easy access
• Time = money
Friday, July 15, 2011

6. iPad and Your Brand
• Elegant
• Contemporary
• Dynamic
• Interactive
• Attention-getting / high-quality
• Fast
• Efficient
• Productive
Friday, July 15, 2011

7. Sales
• Presentations (via iPad and LCD)
• Office (in lieu of laptop)
• PDF press kits/tech sheets access
• POS photography
• Event table display
• Staff trainings
• Brainstorming sessions
• Video chat with spokespersons
• Large file sharing
• Email/admin
• Restaurants with iPad wine lists
Friday, July 15, 2011

8. iDisk app Jordan Vineyard & Winery
Friday, July 15, 2011

9. Operations
• Citrix app
• Access desktops, network drives
remotely
• Tank.net
• Winemaker database
• Keynote app
• Design tank room work orders
• General administration
Friday, July 15, 2011

10. Keynote app Jordan Vineyard & Winery
Friday, July 15, 2011

11. Marketing
• Keynote for presentations
• Tweetdeck
• Facebook Friendly
• GoodReader for e-newsletter
• Videos
• iDisk for file sharing
• Flickr for photo sharing
• Office/admin
Friday, July 15, 2011

12. Mobile Storytelling
“If a picture is worth
a 1,000 words,
then a video is worth
300,000.”
- Nadira Hira,
Direct to Consumer Wine Symposium
Friday, July 15, 2011

13. Wine Release Video Jordan Vineyard & Winery
Friday, July 15, 2011

14. Learnings
• Discounts
• Hardware investment
• IT support (internal vs. external)
• Keynote iPad I limitations
• Training tools/lists for staff
• App store business section
• Apple small business team
• Accessories (anti-glare covers)
• Security (maclocks.com)
• iCloud
Friday, July 15, 2011

15. Is iPad a Mobile Device? Jordan Vineyard & Winery
Friday, July 15, 2011

16. jordanwinery.com
blog.jordanwinery.com
facebook.com/jordanwinery
@jordanwinery
info@jordanwinery.com
Contact Jordan Vineyard & Winery
Friday, July 15, 2011

17. Discussion Jordan Vineyard & Winery
Friday, July 15, 2011