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5 ways to supercharge your website
- 1. 5 ways to supercharge your website Lisa Wood Metanym Web Design
- 2. Web users are like sharks: they keep moving... 1. Web users scan
- 3. 1. Web users scan Web users SCAN content they don't read it looking for something... anything... that grabs their attention!
- 4. 2. The New F-plan! Web users scan in an F pattern
- 5. 2. The New F-plan! starting Start here Scan across top Move down Pick out juicy headlines Web users scan in an F pattern
- 7. 3. Call to Action What do you want your visitors to do?
- 8. 3. Call to Action Provide a Highly Visible 'Call to Action' Tell them what you want them to do Even SHARKS respond better to deadlines!
- 9. 4. Powerful Headlines Make your headlines juicy Grab their attention and ‘force’ them to read on
- 10. 4. Powerful Headlines Your website should provide solutions