With over 1 million active users every month on Facebook how do you justify dedicating time utilizing this marketing tool and not feel as though you are wasting your time? You want to use this FREE database of customers and potential customers- but how do you connect with them or even find your IDEAL target market? Learn the basics and what to avoid so you can start utilizing this fascinating and effective marketing tool today! Stephanie Beck owner of SRB Solutions has been working for over 10 years in Sales & Marketing as a Massage & Spa Industry Professional for the top name companies including Biotone, Scrip Companies and Bon Vital, Inc. In January 2011 she and her husband launched SRB Solutions, an online marketing and social media consulting business utilizing her skills for the Massage, Spa, Chiropractic and Wellness industries. Stephanie has served as a published guest columnist for Dynamic Chiropractic Practice Insights, Massage Today and Marketing Matters. She also is a contributor for the Women In Business Bodywork Blog.

1. Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC
Monday, January 23, 2012
www.compassionate-touch.org

2. The New Way to
Optimize your
Facebook Presence
How to NOT Waste Your
Time On Facebook

4. What you will learn
} Understand the purpose of
Facebook
} Define the different accounts
} How to utilize them for your
purpose

5. Why should I use it?
} Since its conception in 2004
Facebook now has over 1 billion
active users.
} Free access to a HUGE database
} Fast track your contents through
inexpensive advertising

6. Facebook
} Social Networking website
} Looking to reconnect with people you have
lost touch with
} Use photos, videos, and content and make
new friends with other people
} More and more being used by businesses to
connect with new customers

7. Three Types of Accounts
} Profiles + Friends
} Pages + Fans
} Groups + Members

8. Profiles
} Starting point for everyone
} Can only have One account
} Is about you!

11. Pages vs. Groups
Pages Groups
Ø Like Minded Individuals
Ø Designed for self-
Ø Can be organized around
promotion
your business, product or
Ø Mini- storefront or mini- a community
site Ø Provide something of
Ø 80% business 20% personal value
Ø Remember you are always Ø Not a place to market
speaking 1 on 1 never to a aggressively. Strictly a
multiple people with your forum to get advice,
content share thoughts and
educate

16. 56% consumers said they are more
likely to recommend a brand to a
friend after becoming a fan!
50% of people like a Facebook page
because they are a customer or
they want to receive a special
discount or promotion.

17. Do you have an easy,
automated way to follow up
with them over time?

19. Whether you know it or not,
your prospects &
customers are using
videos, articles, and
reviews on Facebook to
learn, connect and make
buying decisions

20. Good News:
Only 26%
of small
businesses
have invested any
time or effort in
their Facebook
Page

21. Get out there & get found
But it’s not
“Set and
Forget.”
You need to
stay Fresh

22. Get out there & get found
There’s a
“Sell by”
date on
almost every
piece of
information
out there

23. Get out there & get found
If you’re not
delivering
something new
on a regular
basis, you’re
going to get
knocked off the
shelf by
someone else

24. What we have covered
} Understand the purpose of
Facebook
} Define the different accounts
} How to utilize them for your
purpose
} Best way to optimize your Page

25. Q&A
Thank you for your time. Contact us:
sbeck@srbsolutions.net
www.srbsolutions.net
Like us on Facebook for more
continued support.

26. Join us for our next Inspire U
Monday March 5, 2012 @ 8pm EST
We’ll be joined by Ariana
Vincent of the Ariana Institute
Online Continuing Education:
Increase Knowledge, Expand
Marketability and Obtain CEUs

27. Lisa Parenteau, BA, LMT
Ann Catlin, NCTMB, LMT, OTR
Marketing and Training Consultant
Owner and Director,
Center for Compassionate Touch LLC
Center for Compassionate Touch LLC
lisa@compassionate-touch.org
ann@compassionate-touch.org
617-797-7990
417-844-8514